Pani hoʻolaha

ʻO Iulai 10, 2008 ka lā, a ke hoʻomaka nei ʻo Apple i kāna App Store. Eia naʻe, i kēlā manawa, ʻaʻohe ona manaʻo i ka holomua o kāna hale kūʻai app. I kēlā manawa, ua hoʻomaka ka App Store ma ke ʻano he hale kūʻai liʻiliʻi me "wale nō" ʻelima haneli mau mea, i kēia lā hiki iā mākou ke loaʻa ma mua o ʻelua miliona mau noi a me nā pāʻani i loko. Ua hoʻokiʻekiʻe ʻo ia ma mua o 170 biliona hoʻoiho, me kahi kokoke i 10 mau polokalamu i hoʻopaʻa pilikino i hoʻokahi miliona kālā i ka loaʻa kālā.

Ma muli o ka ʻumi makahiki i hiki mai ai ke kikowaena App Annie me nā helu helu e hōʻuluʻulu ana i nā polokalamu i hoʻoiho ʻia a kiʻekiʻe loa i nā makahiki he ʻumi i hala. ʻO kekahi āu e manaʻo ai i nā papa inoa, akā i nā makahiki i hoʻokuʻu ʻia nā noi hoihoi ʻē aʻe i hoʻokō i ka ʻumi kiʻekiʻe.

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Ma nā ʻōlelo o nā pāʻani, ʻaʻole ia he mea kupanaha ka lanakila ʻana o Candy Crush Saga i nā hoʻoiho. ʻO ka pāʻani puʻupuʻu addictive e ukali ʻia e kekahi ʻoihana hoʻokipa Subway Surfers. A ʻike ʻia ka Fruit Ninja kaulana ʻole ma ke kolu o ka wahi. Ma ke koena o ka ʻumi kiʻekiʻe, ʻike mākou i nā poʻo inoa kaulana ʻē aʻe i lilo i mea paʻi ma hope koke o ko lākou hoʻokuʻu ʻia ʻana a noho i nā kūlana kiʻekiʻe a hiki i kēia lā. Hoʻoponopono ʻo Clash of Clans i ka ʻāpana o nā pāʻani maikaʻi loa. Hāʻawi kēia poʻo inoa i ka loaʻa kālā nui loa i kēia mau makahiki i hala. Lawe ʻo Candy Crush Saga i ka lua o ka mahalo i ke kūʻai ʻana i loko o ka app. Ua hiki i nā mea Iapana ke hoʻohui maikaʻi i ke kauoha, no ka mea, piʻi ʻo Pokémon GO i ke kolu o ka wahi. ʻO kahi ʻoiaʻiʻo hoihoi e hoʻomau nei nā pāʻani kelepona no 75% o ka loaʻa kālā o ka App Store, me nā kūʻai pāʻani he 31% wale nō. ʻO ke koena e pili ana i nā kūʻai i loko o ka pāʻani.

Ke neʻe nei mākou mai nā pāʻani i nā ʻoihana pūnaewele. ʻO ka mea kupanaha, ʻo Facebook, Messenger a me YouTube ka mea i hoʻomalu i kēia māhele. Ma hope o lākou ʻike mākou i nā mea nunui e like me Instagram, WhatsApp, Snapchat, Skype a i ʻole Google Maps. Ua hoʻopiha ʻia nā pae hope loa e nā noi a ka Tencent nunui Kina, ʻaʻole i ʻike nui ʻia ma ko mākou ʻāina. ʻO ka hapa nui o ka poʻe i hoʻohana ma ke kau inoa ʻana i nā lawelawe streaming e like me Netflix, Spotify a me HBO, akā ʻo Tinder, no ka laʻana, hana pū kekahi i ka papa inoa. ʻO ke koena o ke kūlana i hana hou ʻia i nā noi mai nā hui nui ʻo Asia.

I ka hiki ʻana i kēlā me kēia ʻāina, ʻo nā mea hoʻohana mai ʻAmelika Hui Pū ʻIa a me Kina ka mea i hoʻoiho ʻia. Aia ʻo Iapana, United Kingdom, Russia a me Farani ma hope o lākou. Hiki ke ʻike ʻia kahi ʻano like ma nā pae e pili ana i ka hoʻolilo ʻana i nā noi a me nā pāʻani. Ua hoʻomalu hou ʻia nā papa mua e ʻAmelika Hui Pū ʻIa a me Kina, akā ua ukali ʻia e Iapana.

Hōʻike ka pakuhi hope loa ma waena o 2012 a me 2017 nā kūʻai aku ma ka App Store i ulu nui, e like me ka App Annie a hiki i 30%. Hoʻohālikelike ʻia me Google Play, ʻaʻole ia e kaena e like me ka nui o nā hoʻoiho, akā ʻoi aku ka makemake o nā mea hoʻohana Apple e uku no nā noi, nā pāʻani a me nā ʻike. ʻO kēia ke kumu i ʻoi aku ka maikaʻi o ka App Store no nā mea hoʻomohala. Ma 2017, loaʻa ka loaʻa kālā mai nā polokalamu ma ka App Store i $ 42,5 miliona, a ua hoʻonohonoho ʻia e ulu 80% i nā makahiki ʻelima e hiki mai ana, a hiki i $ 2022 miliona ma 75,7.

Nā papa o nā polokalamu a me nā pāʻani i hoʻoiho ʻia a kiʻekiʻe loa:

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