Ondrej Holzman ʻOiai he hui nui ʻo Apple a ma nā wahi āpau e hana ai, liʻiliʻi nā leaks e pili ana i kāna huahana e hiki mai ana. No laila, he mea hoʻohenehene ʻo ka leak hou loa i ka media e pili ana i kahi seminar kahi i nānā ai ʻo Apple i ka mea i kapa ʻia "leaky".
Aia i nā lā o Steve Jobs, ua ʻike ʻia ʻo Apple no kāna mea huna, a ua squeamish loa lākou ma Cupertino e pili ana i kēlā me kēia leak o kahi huahana e hiki mai ana. ʻO ka mea pani o Jobs, ʻo Tim Cook, ua haʻi mua ʻo ia i ka makahiki 2012 e kālele nui ʻo ia i ka pale ʻana i nā leaks like, ʻo ia ke kumu i hana ai ʻo Apple i kahi hui palekana i hana ʻia e nā poʻe loea i hana mua ma nā ʻoihana palekana a me nā keʻena naʻauao.
I ka manawa e hoʻopuka ai ʻo Apple i ʻumi miliona o iPhones a me nā huahana ʻē aʻe i kēlā me kēia mahina, ʻaʻole maʻalahi ka hūnā ʻana i nā mea āpau. ʻO nā pilikia i hoʻohana mua ʻia ma ke kaulahao hoʻolako Asia, kahi i nalowale ai nā prototypes a me nā ʻāpana ʻē aʻe o nā huahana e hiki mai ana mai nā kāʻei a lawe ʻia. Akā e like me ka mea i kēia manawa, ua hoʻokō ʻo Apple i ka pani ʻana i kēia lua me ka maikaʻi loa.
Makakini Ka Hōʻike loaa kahi hoʻopaʻa ʻana o ka puʻupuʻu, i kapa ʻia ʻo "Stopping Leakers - Keeping Confidential at Apple," kahi i wehewehe ai ka luna hoʻomalu palekana honua ʻo David Rice, ka luna hoʻomalu o nā noiʻi honua ʻo Lee Freedman lāua ʻo Jenny Hubbert, ka mea e hana nei i ka hui kamaʻilio palekana a me ke aʻo ʻana, i wehewehe i kahi hui 100. nā limahana , pehea ka mea nui iā Apple ʻaʻole e puka maoli nā mea a pau e pono ai.
Ua weheʻia ka haʻi'ōlelo me kahi wikiō e komo ana i nā kiʻi o Tim Cook e hoʻolauna ana i nā huahana hou, a ma hope iho ua kamaʻilioʻo Jenny Hubbert i ka poʻe hālāwai: "Ua loheʻoe iā Tim e'ōlelo ana, 'Ua loaʻa iā mākou hoʻokahi mea hou.' (ma ka "hoʻokahi mea hou aku") He aha hoʻi ia?'
"Kahaha a me ka hauʻoli. Kahaha a me ka hauʻoli i ka wā e hōʻike aku ai mākou i ka honua i kahi huahana ʻaʻole i kahe. He mea maikaʻi loa ia, ma kahi ala maikaʻi loa. ʻO kā mākou DNA. ʻO kā mākou hōʻailona. Akā inā he leak, ʻoi aku ka nui o ka hopena. He mea hōʻeha pololei ia iā mākou a pau, "wahi a Hubbert, a hoʻomau i ka wehewehe ʻana me kāna mau hoa hana pehea e hoʻopau ai ʻo Apple i kēia mau leaks mahalo i kahi hui kūikawā.
He mea kahaha paha ka hopena. "ʻO ka makahiki i hala aku nei ʻo ia ka makahiki mua i hoʻokuʻu ʻia ka ʻike hou aʻe mai nā pā kula ʻo Apple ma mua o ke kaulahao lako. Ua hoʻokuʻu ʻia ka ʻike hou aʻe mai kā mākou mau pā kula i ka makahiki i hala ma mua o ke kaulahao lako holoʻokoʻa i hui pū ʻia, "wahi a David Rice, ka mea i hana ma ka NSA a me ka US Navy.
Ua hoʻokō ka hui palekana o Apple (ʻoi aku ma Kina) i nā ʻano ʻano like ʻole i hiki ʻole i kekahi o nā limahana ke lawe mai i kahi ʻāpana o ka iPhone hou, no ka laʻana. ʻO ia nā ʻāpana o nā uhi a me nā chassis i lawe pinepine ʻia a kūʻai ʻia ma ka mākeke ʻeleʻele, no ka mea maʻalahi loa ke ʻike mai iā lākou i ke ʻano o ka iPhone a i ʻole MacBook hou.
Ua ʻae ʻo Rice e hiki i nā limahana hale hana ke ʻike maoli. I ka manawa hoʻokahi, hiki i nā wahine ke lawe i ka ʻewalu kaukani pūʻolo i loko o nā bras, ʻo nā mea ʻē aʻe e hoʻoheheʻe i nā ʻāpana huahana i lalo o ka lua, e ʻimi wale iā lākou i loko o nā ʻōpala, a i ʻole e hoʻopaʻa iā lākou ma waena o ko lākou manamana wāwae i ka wā e haʻalele ai. ʻO ia ke kumu i loaʻa ai nā nānā like me nā mea i hana ʻia e, no ka laʻana, ka US Transportation Security Administration i nā hale hana hana no Apple.
"ʻO kā lākou nui loa he 1,8 miliona mau kānaka i kēlā me kēia lā. ʻO kā mākou, no nā hale hana 40 wale nō ma Kina, he 2,7 miliona mau kānaka i ka lā, "wahi a Rice. Eia kekahi, i ka wā e hoʻonui ai ʻo Apple i ka hana, piʻi ʻo ia i 3 miliona mau kānaka i ka lā e pono ke nānā ʻia i kēlā me kēia manawa a lākou e komo ai a haʻalele paha i ka hale. Eia naʻe, he mea kupanaha ka hopena o nā hana palekana nui.
Ma 2014, 387 mau uhi alumini i ʻaihue ʻia, ma 2015 wale nō 57, a he 50 piha o lākou i hoʻokahi lā ma mua o ka hoʻolaha ʻana o ka huahana hou. Ma 2016, ua hana ʻo Apple i 65 miliona mau hihia, ʻehā wale nō i ʻaihue ʻia. ʻO ka hapa wale nō o ka 16 miliona i nalowale i loko o ia leo he mea hiki ʻole ke hilinaʻi ʻia ma kēia wahi.
ʻO ia ke kumu e hoʻoponopono ai ʻo Apple i kahi pilikia hou - ʻo ka ʻike e pili ana i nā huahana e hiki mai ana i hoʻomaka e kahe pololei mai Cupertino. He mau makahiki ka lōʻihi o ka hoʻokolokolo ʻana o ka hui palekana e ʻimi i ke kumu o ka leak. ʻO ka makahiki i hala aku nei, no ka laʻana, ua hopu ʻia nā poʻe i hana ma ka hale kūʻai pūnaewele o Apple a i ʻole iTunes no kekahi mau makahiki ma kēia ʻano, akā i ka manawa like i hāʻawi i ka ʻike huna i nā mea nūpepa.
Akā naʻe, hōʻole nā lālā o ka hui palekana e loaʻa kahi lewa makaʻu ma Apple ma muli o kā lākou mau hana, me ka ʻōlelo ʻana ʻaʻohe mea e like me Big Brother i ka hui. E pili ana i ka pale ʻana i nā leaks like me ka hiki. Wahi a Rice, ua hoʻokumu pū ʻia kēia hui no ka mea he nui nā limahana e hoʻāʻo e uhi i nā hewa e pili ana i ka hūnā huna ʻana ma nā ʻano like ʻole, a ʻoi aku ka maikaʻi o ka hopena.
"Ua hiki mai kā mākou mau kuleana no ka mea ua hūnā kekahi iā mākou no ʻekolu pule i waiho ai ʻo ia i kahi prototype i loko o kahi pā ma kahi wahi," wahi a Rice, e pili ana i ka hihia koʻikoʻi mai 2010, i ka wā i haʻalele ai kekahi o nā ʻenekini i kahi prototype o ka iPhone 4 i loko o kahi pā, a laila ua hoʻokuʻu ʻia i ka media ma mua o kona hoʻomaka ʻana. Ke ʻike ʻia nei ʻo Apple i ka pale ʻana i nā leaks e like me Kina, akā - mahalo nui ʻia i ka leak - ʻike mākou e hana ikaika ana ka ʻoihana Kaleponi ma ia mea.
Ua wehewehe maikaʻi ʻo Phil Schiller iā Johan Gruber i ka WWDC Live Show hope loa: https://vimeo.com/220770851
Manaʻo wau he ala kūʻai kūʻai maikaʻi loa nā leaks no Apple e mālama i ke kiʻekiʻe kūpono o ka hauʻoli ma waena o nā huahana. A ma ke kumu me ka uku ʻole. ʻO ke kāpae ʻana iā lākou hiki ke hōʻeha maikaʻi iā Apple.
Ua ʻike paha ʻoe e pili ana i ka kūʻai aku ʻana o Apple ma mua o Apple :-)