Pani hoʻolaha

Apple Inc. ua hoʻokumu ʻia ma 1976, a laila ʻo Apple Computer. I loko o nā makahiki he 37, ʻehiku mau kāne i huli i kona poʻo, mai Michael Scott a Tim Cook. ʻO ka inoa kaulana loa ʻo ia ʻo Steve Jobs, ʻelua mau makahiki i hala mai kona haʻalele ʻana i ka ʻāina hopu mau loa i kēia lā ...

1977–1981: Michael "Scotty" Scott

No ka mea ʻaʻole i loaʻa iā Steve-founder (Jobs a me Wozniak) ka makahiki a i ʻole ka ʻike e kūkulu i kahi hui maoli, ʻo ka mea hoʻopukapuka nui mua ʻo Mike Markkula i hōʻoiaʻiʻo i ka luna o ka hana ma National Semiconductors (kahi hui o Texas Instruments) ʻo Michael Scott e lawe i kēia. kuleana .

Ua lawe ʻo ia i ke kūlana me ka noʻonoʻo, ma hope koke o kona hōʻea ʻana, ua pāpā ʻo ia i ka hoʻohana ʻana i nā mīkini paʻi kiʻi i loko o ka hui holoʻokoʻa, i mea e hoʻohālike ai ka hui i nā lā mua o ka hoʻolaha ʻana i nā kamepiula pilikino. I ka wā o kona noho aliʻi ʻana, ua hoʻomaka e hana ʻia ka Apple II kaʻao, ke kupuna o nā kamepiula pilikino āpau e like me kā mākou i ʻike ai i kēia lā.

Akā naʻe, ʻaʻole ʻo ia i hoʻopau i kona noho ʻana ma Apple me ka hauʻoli loa i ka wā i hoʻopau pono ai ʻo ia i nā limahana Apple 1981 i ka makahiki 40, me ka hapalua o ka hui e hana ana ma ka Apple II. Ua pale ʻo ia i kēia neʻe ʻana ma o kā lākou hana ʻana i ka hui. Ma ka hālāwai o nā limahana ma luna o ka pia, ua haʻi ʻo ia:

Ua ʻōlelo wau inā luhi wau i ka lilo ʻana i Luna Nui o Apple, e haʻalele wau i lalo. Akā, ua hoʻololi au i koʻu manaʻo - ke hoʻōki au i ka leʻaleʻa, e puhi au i ka poʻe a leʻaleʻa hou.

No kēia ʻōlelo, ua hoʻokuʻu ʻia ʻo ia i ke kūlana hope o ka pelekikena, kahi ʻaʻohe ona mana. Ua hoʻomaha loa ʻo Scott mai ka hui ma Iulai 10, 1981.
Ma waena o 1983 a me 1988 ua holo ʻo ia i ka hui pilikino Starstruck. Ke hoʻāʻo nei ʻo ia e kūkulu i kahi pōhaku i hoʻokuʻu ʻia i ke kai e hiki ke hoʻokomo i nā satelite i ka orbit.
Ua lilo nā pōhaku kala i mea leʻaleʻa a Scott. Ua lilo ʻo ia i mea akamai ma ia kumuhana, kākau i puke e pili ana iā lākou, a hōʻuluʻulu i kahi hōʻiliʻili i hōʻike ʻia ma ka Hale Hōʻikeʻike ʻo Bowers ma Santa Anna. Ua kākoʻo ʻo ia i ka papahana Rruff, e manaʻo ana i ka hana ʻana i kahi pūʻulu piha o nā ʻikepili spectral mai nā minela ʻano. I ka makahiki 2012, ua kapa ʻia kahi mineral - scottyite - ma hope ona.

1981–1983: ʻO Armas Clifford "Mike" Markkula Jr.

Helu limahana 3 - Ua hoʻoholo ʻo Mike Markkula e hāʻawi iā Apple i ka makahiki 1976 i ke kālā i loaʻa iā ia ma ke ʻano he mana kūʻai no Fairchild Semiconductor a me Intel.
Me ka haʻalele ʻana o Scott, ua hoʻomaka nā hopohopo hou o Markkula - ma hea e loaʻa ai ka luna hoʻokele hou? Ua ʻike ʻo ia ʻaʻole makemake ʻo ia i kēia kūlana. Ua noho ʻo ia ma kēia kūlana no ka manawa pōkole, akā i ka makahiki 1982 ua loaʻa iā ia kahi pahi ma ka ʻāʻī mai kāna wahine: "E huli koke i pani nou iho. Me Jobs, me ka manaʻo ʻaʻole ʻo ia i mākaukau no ke kūlana CEO, huli lākou iā Gerry Roche, he "poʻo akamai" hahai holoholona. Ua lawe mai ʻo ia i CEO hou, kahi i hauʻoli mua ai ʻo Jobs, akā ua inaina ʻia ma hope.
Ua pani ʻia ʻo Markkula ma hope o 1997 mau makahiki i luna o ka papa ma hope o ka hoʻi ʻana mai o Jobs i 12 a haʻalele iā Apple. Ke hoʻomau nei kāna hana ma hope me ka hoʻokumu ʻana o Echelon Corporation, ACM Aviation, San Jose Jet Center a me Rana Creek Habitat Restoration. Hoʻopukapuka kālā ma Crowd Technologies a me RunRev.

Ua hoʻokumu ʻo ia i ka Markkula Center for Applied Ethics ma ke Kulanui ʻo Santa Clara, kahi ʻo ia ke alakaʻi i kēia manawa.

1983–1993: John Sculley

"Makemake ʻoe e hoʻolilo i ke koena o kou ola e kūʻai aku i ka wai hou, a i ʻole makemake ʻoe e hoʻololi i ka honua?" ʻO ia ka ʻōlelo i hoʻohuli hope i ke poʻo o PepsiCo e hoʻololi iā Apple a me Jobs. Ua hauʻoli lāua i kekahi i kekahi. Hoʻokani nā hana i nā manaʻo: "Ke manaʻo nei au ʻo ʻoe ka mea no mākou, makemake wau e hele pū ʻoe me aʻu e hana no mākou. Hiki iaʻu ke aʻo nui mai iā ʻoe." A mahalo ʻia ʻo Sculley: “Ua loaʻa iaʻu ka manaʻo e hiki iaʻu ke lilo i kumu no kahi haumāna maikaʻi loa. Ua ʻike au iā ia ma ke aniani o koʻu noʻonoʻo e like me aʻu iho i koʻu wā ʻōpiopio. ʻO wau nō hoʻi i hoʻomanawanui ʻole, paʻakikī, haʻaheo a hoʻomākaʻikaʻi. Ua pahū koʻu noʻonoʻo me nā manaʻo, pinepine i ka lilo o nā mea ʻē aʻe. A ʻaʻole wau i ʻae i ka poʻe i hoʻokō ʻole i kaʻu mau koi.

ʻO ka pilikia nui mua i kā lākou hui pū ʻana me ka hoʻomaka ʻana o ka Macintosh. Ua manaʻo mua ʻia he ʻuʻuku maoli ke kamepiula, akā ua piʻi kona kumukūʻai i 1995 kālā, ʻo ia ke kaupaku no Jobs. Akā ua hoʻoholo ʻo Sculley e hoʻonui i ke kumukūʻai i $2495. Hiki i nā hana ke hakakā i nā mea a pau āna i makemake ai, akā ua mau ke kumukūʻai hoʻonui. A ʻaʻole ʻo ia i ʻae i kēlā. ʻO ka hakakā nui aʻe ma waena o Sculley a me Jobs ma luna o kahi hoʻolaha Macintosh (1984 ad), i lanakila ai ʻo Jobs a hoʻokau i kāna hoʻolaha ma kahi pāʻani pôpeku. Ma hope o ka hoʻokuʻu ʻia ʻana o ka Macintosh, ua loaʻa iā Jobs ka mana hou aʻe ma ka hui a ma luna o Sculley. Ua manaʻoʻiʻo ʻo Sculley i kā lāua hoaaloha, a ʻo Jobs, ka mea i manaʻoʻiʻo i kēlā hoaloha pū kekahi, ua hoʻopunipuni iā ​​​​ia me ka hoʻomaliʻi.

Me ka emi ʻana o ke kūʻai aku ʻana o Macintosh i ka emi ʻana o nā Jobs. I ka makahiki 1985, ua piʻi ka pilikia ma waena o ia a me Sculley, a ua hoʻoneʻe ʻia ʻo Jobs mai ke kūlana alakaʻi o ka māhele Macintosh. ʻO kēia, ʻoiaʻiʻo, he mea hōʻeha iā ia, āna i ʻike ai he kumakaia ma ka ʻaoʻao o Sculley. ʻO kekahi, i kēia manawa ʻo ka puʻu paʻa, i hiki mai i ka Mei 1985 ua haʻi ʻo Sculley iā ia e hoʻoneʻe ana iā ia mai ke kūlana o ka luna o Apple. No laila ua lawe ʻo Sculley i ka hui o Jobs.

Ma lalo o ka baton a Sculley, ua hoʻomohala ʻo Apple i ka PowerBook a me System 7, ʻo ia ka mea ma mua o ka Mac OS. Ua ʻōlelo ʻo MacAddict magazine i nā makahiki 1989–1991 ʻo "nā makahiki gula mua o ka Macintosh". Ma waena o nā mea ʻē aʻe, ua haku ʻo Sculley i ka acronym PDA (Personal digital assistant); Ua kapa ʻo Apple i ka Newton ka PDA mua ma mua o kona manawa. Ua haʻalele ʻo ia iā Apple i ka hapa lua o ka makahiki 1993 ma hope o ka hoʻolauna ʻana i kahi mea hou a maikaʻi ʻole - he ʻōnaehana hana e holo ana ma kahi microprocessor hou, ʻo ka PowerPC. I ka hoʻomanaʻo ʻana, ua ʻōlelo ʻo Jobs ʻo ka hoʻokuʻu ʻia ʻana mai iā Apple ka mea maikaʻi loa i hiki ke loaʻa iā ia. No laila, ʻaʻole he koho maikaʻi ʻole ka mea kūʻai wai hou. Ua pani ʻo Michael Spindler iā ia i ka hoʻokele ʻana o Apple ma hope o kona haʻalele ʻana.

1993–1996: Michael Spindler

Ua hele mai ʻo Michael Spindler iā Apple mai ka māhele ʻEulopa o Intel ma 1980 a ma o nā kūlana like ʻole (e like me ka pelekikena o Apple Europe) ua loaʻa ʻo ia i ke kūlana o ka luna hoʻokele ma hope o John Sculley. Ua kapa ʻia ʻo ia ʻo "Diesel" - he lōʻihi a lōʻihi ka hana. ʻO Mike Markkula, ka mea āna i ʻike ai mai Intel, ʻōlelo ʻo ia no ia ʻo ia kekahi o nā kānaka akamai loa āna i ʻike ai. Ma muli o ka manaʻo a Markkula i hui pū ai ʻo Spindler iā Apple a hōʻike iā ia ma ʻEulopa.

ʻO kāna lanakila nui i kēlā manawa ʻo ia ka polokalamu KanjiTalk, kahi i hiki ai ke kākau i nā huaʻōlelo Iapana. Ua hoʻomaka kēia i ke kūʻai rocket o Mac ma Iapana.

Ua hauʻoli ʻo ia i ka māhele ʻEulopa, ʻoiai he hoʻomaka ʻaʻole ia i hana ma mua. No ka laʻana, ʻo kekahi o nā pilikia ka uku - ʻaʻole i uku ʻia ʻo Spindler no kahi kokoke i ʻeono mahina no ka mea ʻaʻole ʻike ʻo Apple pehea e hoʻoneʻe ai i ke kālā mai Kanada a i Belgium, kahi o ke keʻena poʻo ʻEulopa. Ua lilo ʻo ia i poʻo o ʻEulopa i ka hoʻonohonoho hou ʻana ma Apple (ma ia manawa ua hala ʻo Jobs). He koho ʻē aʻe no ka mea he mea hoʻolālā maikaʻi ʻo Spindler akā he luna maikaʻi ʻole. ʻAʻole pili kēia i kāna pilina me Sculley, ua hoʻomau lākou i ka maikaʻi. Ua hoʻokūkū pū ʻo Gaseé (Macintosh division) a me Loren (poʻo o Apple USA) me ia no ke kūlana o ka luna hoʻokō ma Apple. Akā ua hoʻokumu ʻia nā mea ʻelua ma muli o nā pilikia me nā palena ma nā Mac hou.

Ua hauʻoli ʻo Spindler i kona manawa kaulana me ka hoʻomaka ʻana o ka laina kamepiula Power Macintosh i ka makahiki 1994, akā ʻo kāna kākoʻo no ka manaʻo o ka cloning i ka Macintosh ua hōʻoia ʻia he kūʻē no Apple.

Ma ke ʻano he Luna Nui, ua hana ʻo Spindler i kahi nui o nā hoʻonohonoho hou ʻana ma Apple. Ua haʻalele ʻo ia ma kahi o 2500 mau limahana, kokoke i 15 pakeneka o ka poʻe hana, a hoʻopau loa i ka hui. ʻO Applesoft wale nō ka mea i koe, ʻo ia ke kuleana no ka hoʻomohala ʻana i ka ʻōnaehana hana. Ua hoʻoholo pū ʻo ia e hana wale ʻo Apple i kekahi mau mākeke koʻikoʻi a ʻaʻole hoʻi e ʻimi ma kahi ʻē aʻe. Ma luna o nā mea a pau, makemake ʻo ia e mālama iā SoHo - hoʻonaʻauao a me ka home. Akā ʻaʻole i hua ka hoʻonohonoho hou ʻana. ʻO ka hoʻokuʻu ʻia ʻana i hoʻopau ʻia i ka hapahā ma kahi o $10 miliona, a ʻo ka hoʻopau ʻia ʻana o nā pōmaikaʻi o nā limahana (uku uku ʻia a me ka hale ʻaina i hoʻokuʻu ʻole ʻia ma mua) ua hoʻohaʻahaʻa ka naʻau o nā limahana. Ua hoʻolālā nā mea hoʻomohala polokalamu i kahi "bomb" i kapa ʻia ʻo "Spindler's List" e hōʻike ana i kahi papa inoa o nā poʻe i puhi ʻia ma ka pale kamepiula i nā limahana āpau o ka hui. ʻOiai ua hoʻokō ʻo ia i ka hoʻonui ʻana i kāna māhele mākeke holoʻokoʻa i ka manawa, i ka makahiki 1996 aia ʻo Apple ma lalo me ka 4 pakeneka o ka mākeke. Ua hoʻomaka ʻo Spindler e kūkākūkā me Sun, IBM, a me Phillips e kūʻai iā Apple, akā ʻaʻole i loaʻa. ʻO ia ka ʻōpala hope loa no ka papa o ka hui - ua hoʻokuʻu ʻia ʻo Spindler a pani ʻia e Gil Amelio.

1996–1997: Gil Amelio

ʻIke ʻoe, ua like ʻo Apple me kahi moku i hoʻopiha ʻia me ka waiwai akā he lua i loko. A ʻo kaʻu hana, ʻo ia ka hoʻomau ʻana i nā mea a pau e holo ana ma ke ala like.

ʻO Gil Amelio, ka mea i hui pū me Apple mai National Semiconductor, ʻo ia ka mea pōkole loa ʻo Apple CEO i ka mōʻaukala o ka hui. Mai ka makahiki 1994, akā naʻe, ua lilo ʻo ia i lālā o ka papa alakaʻi ma Apple. Akā ʻaʻole i kūleʻa loa kāna ʻoihana ma ka hui ʻāpala. Ua lilo ka hui i hoʻokahi piliona kālā a ua hāʻule ka waiwai o nā ʻāpana i 80 pakeneka. Ua kūʻai ʻia kekahi mahele no $14 wale nō. Ma waho aʻe o nā pilikia kālā, pono pū ʻo Amelio e hoʻoponopono i nā pilikia ʻē aʻe - nā huahana haʻahaʻa haʻahaʻa, ka moʻomeheu ʻoihana maikaʻi ʻole, ma ke ʻano he ʻōnaehana hana ʻole. He pilikia nui ia no ka luna hou o ka hui. Ua hoʻāʻo ʻo Amelio e hoʻoponopono i ke kūlana ma nā ala āpau, me ke kūʻai aku ʻana iā Apple a i ʻole ke kūʻai ʻana i kahi hui ʻē aʻe e hoʻopakele iā Apple. Ua pili pili ka hana a Amelia me ka mea i puka hou ma ke kahua i kēia manawa a ua hoʻopiʻi ʻia hoʻi no kona hoʻoneʻe ʻia ʻana mai ke kūlana o ke poʻo o ka hui - me Steve Jobs.

Makemake ʻo Jobs e hoʻi i kāna hui a ʻike iā Amelia ʻo ke kanaka kūpono e kōkua iā ia i kona hoʻi ʻana. No laila, ua lilo ʻo ia i kanaka a Amelio i kūkākūkā ai i kēlā me kēia ʻanuʻu, no laila e hoʻokokoke aku ai i kāna pahuhopu. ʻO ka hana aʻe, kahi hana koʻikoʻi, i kāna mau hana i hana ʻia i ka wā i kūʻai ai ʻo Apple iā Jobs 'NeXT ma ke kauoha a Amelia. ʻO nā hana, me ka makemake ʻole i ka nānā mua ʻana, ua lilo i "kūkākūkā kūʻokoʻa". I kēlā manawa, ua ʻōlelo ʻo ia ʻaʻole ʻo ia e alakaʻi iā Apple. ʻAe, ma ka liʻiliʻi ʻo ia kāna i ʻōlelo kūhelu ai. Ma ka lā 4/7/1997, ua pau ka noho ʻana o Amelio ma Apple. Ua hoʻohuli ʻo Jobs i ka papa e puhi iā ia. Ua hoʻokō ʻo ia i ka hoʻolei ʻana i kahi paona ma ke ʻano he Newton mai ka moku waiwai, he lua kona, akā aia ʻo Kāpena Jobs i ka hoʻokele.

1997–2011 : ʻO Steve Jobs

ʻAʻole ʻo Steve Jobs i puka i ke kula mai Reed a ʻo ia kekahi o nā mea nāna i hoʻokumu iā Apple Inc., i hānau ʻia ma kahi hale kaʻa ʻo Silicon Valley i 1976. ʻO nā kamepiula ka poʻokela o Apple (a he moku wale nō). Ua ʻike ʻo Steve Wozniak a me kāna hui i ka hana ʻana iā lākou, ʻike ʻo Steve Jobs pehea e kūʻai aku ai. Ke piʻi wikiwiki nei kāna hōkū, akā ua hoʻopau ʻia ʻo ia mai kāna hui ma hope o ka pau ʻole o ka kamepiula Macintosh. I ka makahiki 1985, ua hoʻokumu ʻo ia i kahi hui hou, ʻo NeXT Computer, i kūʻai ʻia e Apple ma 1997, kahi e pono ai, ma waena o nā mea ʻē aʻe, kahi ʻōnaehana hana hou. No laila ua lilo ʻo NeXT's NeXTSTEP i kumu a me ka hoʻoikaika ʻana no ka Mac OS X ma hope. Ua makemake ʻo Jobs i ka hana, akā i ka hopena ua makemake ʻo ia iā Apple. I ka makahiki 2006, ua kūʻai hope ʻo Disney iā Pixar, a ua lilo ʻo Jobs i mea kuleana a i lālā o ka papa alakaʻi o Disney.

ʻOiai ma mua o ka lawe ʻana o Steve Jobs ma Apple i ka makahiki 1997, ʻoiai ʻo ia he "CEO interim," ʻo Fred D. Anderson ka luna kālā nui o ka hui. Ua hana ʻo Jobs ma ke ʻano he kākāʻōlelo iā Anderson a me nā mea ʻē aʻe, e hoʻomau ana i ka hoʻololi ʻana i ka hui ma kāna kiʻi ponoʻī. Ma keʻano kūlana, ua manaʻoʻiaʻo ia he kākā'ōlelo noʻekolu mahina a hiki i ka loaʻaʻana o Apple i CEO hou. I ka hala ʻana o ka manawa, ua hoʻokuke aku ʻo Jobs i nā lālā ʻelua wale nō o ka papa—ʻo Ed Woolard, ka mea āna i mahalo maoli ai, a me Gareth Chang, he zero i kona mau maka. Me kēia neʻe ʻana, ua loaʻa iā ia kahi noho ma ka papa alakaʻi a hoʻomaka ʻo ia e hāʻawi piha iā Apple.

He mea hoʻopaʻapaʻa hoʻopailua ʻo Jobs, he perfectionist a he ʻano ʻano ʻē i kona ʻano ponoʻī. He ʻoʻoleʻa ʻo ia a ʻaʻole hoʻomakeʻe, ʻano ʻino pinepine i kāna mau limahana a hoʻohaʻahaʻa iā lākou. Akā, he manaʻo no nā kikoʻī, no nā kala, no ka haku mele ʻana, no ke ʻano. Ua hoihoi ʻo ia, ua aloha ʻo ia i kāna hana, ua ʻimi ʻo ia i ka hana ʻana i nā mea āpau e like me ka hiki. Ma lalo o kāna kauoha, ua hana ʻia ka iPod kaulana, iPhone, iPad, a me kahi ʻano o nā kamepiula lawe lima MacBook. Ua hiki iā ia ke hoʻopio i ka poʻe, me kona ʻano maikaʻi a - ma luna o nā mea āpau - me kāna mau huahana. Mahalo iā ia, ua pana ʻo Apple i luna, kahi i noho ai a hiki i kēia lā. ʻOiai he brand pipiʻi ia, ua hōʻike ʻia e ka hemolele, nā kikoʻī i hoʻoponopono maikaʻi ʻia a me ka maikaʻi o ka mea hoʻohana. A hauʻoli nā mea kūʻai aku e uku no kēia mau mea a pau. ʻO kekahi o nā huaʻōlelo nui a Jobs ʻo "Think different". Hiki ke ʻike ʻia ʻo Apple a me kāna mau huahana e hahai i kēia ʻōlelo ma hope o ka haʻalele ʻana o Jobs. Ua haʻalele ʻo ia i CEO ma 2011 ma muli o nā pilikia olakino. Ua make ʻo ia i ka maʻi maʻi pancreatic ma ʻOkakopa 5, 10.

2011–i kēia manawa: Tim Cook

ʻO Timothy "Tim" Cook ka mea a Jobs i koho ai i hope nona ma mua o kona haʻalele hope ʻana i ka makahiki 2011. Ua hui ʻo Cook iā Apple ma 1998, i kēlā manawa ua hana ʻo ia no Compaq Computers. Ma mua no IBM a me Intelligent Electronics. Ua hoʻomaka ʻo ia ma Apple ma ke ʻano he pelekikena poʻokela o nā hana honua. Ma 2007, ua hoʻokiʻekiʻe ʻia ʻo ia i Luna Hoʻokele Nui (COO) o ka hui. Mai kēia manawa a hiki i ka haʻalele ʻana o Jobs i ka makahiki 2011, hoʻopiha mau ʻo Cook iā ia i ka wā e hoʻōla ana ʻo Jobs mai kekahi o kāna mau ʻoki.

Ua hele mai ʻo Tim Cook mai nā kauoha, ʻo ia ka hoʻomaʻamaʻa a mākou e pono ai. Ua maopopo iaʻu ke nānā like mākou i nā mea. Ua kipa au i ka nui o na hale hana pono-i-manawa ma Iapana a ua kukulu au ia'u iho no ka Mac a no ka NeXT. Uaʻike wau i kaʻu makemake a laila hālāwai wau me Tim a makemakeʻo ia i ka mea like. No laila, hoʻomaka mākou e hana pū a ʻaʻole i liʻuliʻu ma mua o koʻu manaʻo ʻana ua maopopo ʻo ia i kāna mea e hana ai. Loaʻa iā ia ka ʻike like me aʻu, hiki iā mākou ke kamaʻilio ma kahi pae hoʻolālā kiʻekiʻe, hiki iaʻu ke poina i nā mea he nui, akā ua hoʻokō ʻo ia iaʻu. (Nā Hana ma Kuke)

ʻAʻole like me Jobs, mālie ka Luna Nui o kēia manawa a ʻaʻole hōʻike nui i kona mau manaʻo. ʻAʻole ʻo ia ʻo nā Jobs kūʻokoʻa, akā e like me kāu e ʻike ai ma ka ʻōlelo, kaʻana like lākou i ka manaʻo o ka honua ʻoihana a makemake i nā mea like. ʻO ia paha ke kumu i waiho ai ʻo Jobs iā Apple ma ka lima o Kuke, āna i ʻike ai ma ke ʻano he mea nāna e hoʻokō i kāna mau hihiʻo, ʻoiai ʻokoʻa kāna hana. No ka laʻana, ʻo ka nānā ʻana o Jobs i nā mea lahilahi a pau, ua mau ke ʻano o Apple ma hope o kona haʻalele ʻana. E like me kā Cook iho i ʻōlelo ai: "Ua manaʻo mau ʻo ia he nani ka mea lahilahi. Hiki ke ʻike ʻia ma kāna mau hana a pau. Loaʻa iā mākou ka pona ʻoi aku ka lahilahi, ke kelepona ʻoi aku ka lahilahi, a ke hana nei mākou i ka iPad lahilahi a lahilahi. He paʻakikī ke ʻōlelo pehea e ʻoluʻolu ai ʻo Steve Jobs i ke kūlana o kāna ʻoihana a me nā huahana āna i hana ai. Akā ʻo kāna ʻōlelo nui ʻo "Think different" ke ola mau nei ma Apple a me he mea lā e lōʻihi ana ia. No laila, hiki ke ʻōlelo ʻia ʻo Tim Cook, ka mea a Jobs i koho ai, ʻo ia ke koho maikaʻi loa.

Nā mea kākau: Honza Dvorsky a Karolina Heroldová

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