Ondrej Holzman Hoʻonohonoho ʻia ʻo Apple e hoʻopau i ka hapaha kālā o kēia manawa ka loaʻa ʻana o Beats Electronics, a no laila ua hoʻomaka nā hui ʻelua i ka hoʻopili ʻana i kā lākou ʻoihana. Ua hōʻoia ʻo Apple ua hoʻomaka ʻo ia e hāʻawi i nā hana limahana Beats ma kāna keʻena ʻo Cupertino, akā ua ʻōlelo pū kekahi e nalowale kā lākou mau hana.
Ua kipa aku nā luna o Apple i ke keʻena nui o Beats ma Kaleponi Hema i nā manawa he nui i nā pule i hala aku nei e hāʻawi i nā kūlana limahana ma ka hui ʻo Apple. I ka manawa like, haʻi lākou i nā poʻe ʻē aʻe ʻaʻole lākou i helu ʻia ma ka loaʻa.
"ʻOliʻoli mākou i ka hui ʻana o ka hui Beats iā Apple, a ua hāʻawi mākou i kēlā me kēia o kā lākou mau limahana hana hoʻonui. Eia nō naʻe, ma muli o kekahi mau kūlana pālua, ʻo nā hāʻawi wale nō no ka manawa palena no kekahi mau limahana, a e hana ikaika mākou e ʻimi i nā kūlana paʻa me Apple no ka nui o kēia mau limahana Beats e like me ka hiki, "wahi a Apple e pili ana i ka mea holoʻokoʻa.
Manaʻo ʻia ka hoʻomohala ʻana o Beats a me nā limahana hana e neʻe pololei i ke keʻena nui o Apple's Cupertino, akā hoʻolālā ka hui ʻo Kaleponi e mālama i ke keʻena ʻo Santa Monica, kahi e hoʻomau ai nā ʻenekini koho e hana ana i ka lawelawe streaming Beats Music. Wahi a ka ʻike ma mua, e neʻe ka nui o nā ʻenehana mīkini i Cupertino, nāna e hōʻike iā Phil Schiller.
ʻOi aku ka paʻakikī o nā lālā o ka Beats kākoʻo, kālā a me nā keʻena HR e ʻimi i kahi kūlana ma Apple. Ua hoʻopiha ʻia ʻo Apple i kēia mau kūlana, no laila ua ʻōlelo maikaʻi ʻo ia i kekahi mau limahana, ke ʻimi nei i nā mea ʻē aʻe me nā poʻe ʻē aʻe, a hāʻawi iā lākou i kahi ʻaelike a hiki i Ianuali 2015.
Ma waho aʻe o nā kumuwaiwai kanaka ponoʻī, ua hoʻomaka mua ʻo Apple e hana i ka hoʻokō ʻana i ka ʻenehana Beats Music i ka ʻōnaehana iTunes. Wahi a ka ʻike kikowaena 9to5Mac akā naʻe, ʻaʻole kūpono loa ka ʻenehana Beats me nā kikowaena o Apple e noho nei, no laila pono e kākau hou ʻia nā ʻāpana o ia mea.
ʻO ka ʻike hou loa e ʻōlelo nei, ma kahi o nā ʻelele kiʻekiʻe o Beats - Jimmy Iovino a me Dr. Dre - e hoʻoneʻe ʻia e nā kāne kiʻekiʻe ʻē aʻe i hōʻoia ʻole ʻia ka hopena: Beats Music CEO Ian Rogers a me Beats Chief Creative Officer Trent Reznor.
