Pani hoʻolaha

ʻO Apple wale nō hai mai la oia ʻO kāna mau hopena kālā no ka hapaha kālā mua o 2014. E like me nā hopena hapaha mua me ka kūʻai ʻana i ka Kalikimaka, Q1 2014 hoʻonohonoho i kahi moʻolelo hou no ke kūʻai aku a me ka loaʻa kālā. Ua hōʻiliʻili ʻo Apple i $ 57,6 biliona, e komo pū ana me $ 13,1 biliona i ka loaʻa kālā, kahi lele ʻana o ka makahiki he 6,7 pakeneka. ʻO ka loaʻa kālā ma mua o ka ʻauhau e like me ka makahiki i hala aku nei, ʻo ia hoʻi ma muli o ka hōʻemi awelika margin, i hāʻule mai 38,6% a i 37,9%.

ʻO ka helu nui loa o nā hui he iPhones, kahi i kūʻai aku i kahi helu moʻolelo o 51 miliona. Ua kūʻai maikaʻi ʻia ka iPhone 5s, 5c a me 4s i ka wā Kalikimaka, akā naʻe, ʻaʻole hāʻawi ʻo Apple i nā helu no nā hiʻohiʻona pākahi. Eia naʻe, ua manaʻo ʻia ka hoihoi nui i ke kelepona hou loa i ka hopena pule mua o ke kūʻai ʻana, kahi i kūʻai ʻia ai 9 miliona mau ʻāpana. ʻO ka hui kūleʻa ʻana me China Mobile, ka mea lawelawe Kina nui loa, aia ma luna o 730 miliona mau mea kūʻai aku a ma mua i hiki ʻole i kāna mau mea kūʻai ke kūʻai aku i kelepona me ka logo apple, ua loaʻa pū kekahi hopena i ke kūʻai aku. Me ka piʻi ʻana he 7 pakeneka o ka makahiki ma mua o ka makahiki, ke helu nei nā kelepona i ka 56 pakeneka o ka loaʻa kālā o ka hui.

Ua hana maikaʻi nā iPads, i loaʻa i kahi mea hou i ʻOkakopa ma ke ʻano o ka iPad Air a me ka iPad mini me ka Retina display. Ua kūʻai aku ʻo Apple i kahi moʻolelo 26 miliona mau papa, ʻoi aku ka 14 pakeneka mai ka makahiki i hala. Ke hoʻomau nei ka ulu ʻana o nā papa ma ka lilo o nā kamepiula maʻamau, akā ʻaʻole i ʻike ʻia kēia i nā kūʻai Mac. ʻO lākou, ma ka ʻaoʻao ʻē aʻe, ʻike lākou i ka ulu ʻana o ka 19 pakeneka nui me 4,8 miliona mau ʻāpana i kūʻai ʻia, a ua kōkua pū ʻia e ka hoʻokomo ʻana i nā hiʻohiʻona hou me ka Mac Pro. ʻOiai ua ʻike nā mea hana kamepiula ʻē aʻe i ka emi ʻana, ua hoʻokō ʻo Apple i ka hoʻonui ʻana i nā kūʻai ma hope o kekahi mau hapaha.

ʻO ka mea maʻamau, ua hāʻule nā ​​iPod, i ka wā lōʻihi ma muli o ka cannibalization e ka iPhone, i kēia manawa ua hohonu loa ka emi ʻana. ʻEono miliona mau ʻāpana i kūʻai ʻia i kahi hāʻule o 52 pakeneka, a ʻaʻole pono ʻo Apple e hoʻolauna i kahi laina hou o nā mea pāʻani a hiki i ka hapa lua o kēia makahiki.

Ua hauʻoli nui mākou i kā mākou kūʻai moʻolelo o iPhones a me iPads, kūʻai ikaika o nā huahana Mac a me ka ulu mau ʻana o iTunes, lako polokalamu a me nā lawelawe. He mea maikaʻi loa ka loaʻa ʻana o nā mea kūʻai kūpaʻa ʻoluʻolu loa a hoʻomau mākou i ka hoʻopukapuka nui ʻana i kā mākou wā e hiki mai ana e hoʻomaikaʻi i kā lākou ʻike me kā mākou huahana a me nā lawelawe.

ʻO Tim Cook

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