Tomas Chlebek E like me kēlā me kēia makahiki, ua paʻi ka waihona ʻo BrandZ o ka hui analytical Millward Brown i ke kūlana o kēia manawa o nā hōʻailona koʻikoʻi o ka honua, e hoʻohālikelike ana i nā waiwai o kēia manawa me nā makahiki i hala. Noho ʻo Apple i ke kūlana kiʻekiʻe loa ma ka palena nui.
Aia ʻo Apple i ka manawa hope loa elua makahiki aku nei. ʻOiaʻiʻo, i ka wā kahiko hāʻule i ke kūlana ʻelua no Google. Ua hoʻonoho ʻia kona waiwai ma lalo o 148 biliona kālā. I loko o hoʻokahi makahiki, ua piʻi kēia waiwai ma kahi o 67%, ʻo ia hoʻi i kahi kokoke i 247 biliona kālā.
Ua hoʻomaikaʻi hou ʻia ʻo Google, ka mea lanakila o ka Cupertinos i ka makahiki i hala, akā ma ka 9% wale nō ma lalo o 173 biliona kālā. ʻO kekahi o nā mea hoʻokūkū kelepona nui loa o Apple, ʻo Samsung, ua helu ʻia ʻo 29th i ka makahiki i hala, akā mai ia manawa ua hāʻule i ka 45th ʻē aʻe e pili ana iā Apple ʻaʻole i komo i ka ʻumi Facebook (12th), Amazon (14th), HP (39th), Oracle (44th) a me Twitter (92nd).
Ua papa inoa nā mea hana o ka papa i nā kumu i hoʻi hou ai ʻo Apple i luna. ʻO ka iPhones 6 a me 6 Plus i kūleʻa nui loa i pāʻani i kahi hana nui, akā he mau lawelawe hou. ʻOiai ke loaʻa nei ʻo Apple Pay ma US wale nō, ma hope o kona hoʻokomo ʻia ʻana ma laila ʻaʻole i hoʻololi wale i ke ʻano o ka poʻe e uku ai, akā i ka kaulana o nā panakō e hiki ai i kēia lawelawe. ʻO HealthKit, ma ka ʻaoʻao ʻē aʻe, hiki ke hoʻohana ʻia e nā mea nona nā mea āpau me iOS 8, a ke hana nei kēia ʻaʻole wale ma waena o nā mea pāʻani, akā i waena o nā kauka, e hoʻohana ana i kona hiki ke hoʻololi i ke kahua o ka noiʻi olakino.
ʻAʻole pono mākou e poina e pili ana i ka Apple Watch, ka mea i loaʻa i kahi hoʻokipa kūpono mai nā mea loiloi, akā ua hōʻike nā mea kūʻai hoihoi nui. Hiki ke koʻikoʻi ko lākou mana i ka manaʻo o ka brand Apple no ka mea ua hōʻike ʻia ka Apple Watch a me Apple Watch Edition ma ke ʻano he waiwai waiwai, ʻoi aku ka nui ma mua o nā huahana ʻē aʻe o ka hui.
Noʻonoʻo ʻo Millward Brown i nā manaʻo o ʻekolu miliona mau mea hoʻohana mai nā ʻāina he kanalima i ka wā e hōʻuluʻulu ai i ka pae BrandZ. Hōʻike ka waiwai o Apple i ka hilinaʻi o ka mea hoʻohana a me ka hilinaʻi i ka hiki o ka hui.
ʻO kahi mea hoihoi ʻo ia he ʻumi mau makahiki i hala (ʻelua mau makahiki ma mua o ka hoʻomaka ʻana o ka iPhone mua), i ka wā i hoʻomaka ai ʻo Millward Brown i ka hana ʻana i nā papa inoa inoa, ʻaʻole i kūpono ʻo Apple i ka pae o nā kūlana hoʻokahi haneli.
Pono ia e hana hou i ka makemakika kumu, 246 miliona he 992 biliona. He nāwaliwali loa kēia inā loaʻa i nā ʻoihana waiwai nui o ka honua nā waiwai "wale nō" i nā haneli a me nā ʻumi miliona o nā kālā :)