Michal Marek No ka manawa mua i loko o ʻekolu mau makahiki, ʻaʻole i pale ʻo Apple i kona kūlana ma ke ʻano he hōʻailona waiwai nui o ka honua e like me ke kūlana. BrandZ. Ua hoʻomākaukau ʻia ka hui ʻo Cupertino no ka wahi mua e kāna hoʻokūkū nui ʻo Google, ka mea i hoʻonui i kona waiwai e ka 40 pakeneka hanohano i ka makahiki i hala. ʻO ka waiwai o ka brand Apple, ma kekahi ʻaoʻao, ua hāʻule i ka hapalima.
Wahi a kahi noiʻi a ka hui loiloi ʻo Millward Brown, ua emi ka waiwai o Apple ma 20% i ka makahiki i hala, mai $185 biliona a i $147 biliona. ʻO ke kumukūʻai kālā o ka brand Google, ma kekahi ʻaoʻao, ua piʻi mai 113 a 158 biliona. Ua hoʻoikaika pū kekahi mea hoʻokūkū nui o Apple, ʻo Samsung. Ua hoʻomaikaʻi ʻo ia ma kahi hoʻokahi mai ka makahiki 30th wahi i ka makahiki i hala a ʻike i ka piʻi ʻana o ka waiwai o kāna hōʻailona ma ka iwakāluakūmākahi pākēneka mai 21 biliona a 25 biliona kālā.
Eia naʻe, e like me Millward Brown, ʻo ka pilikia nui o Apple ʻaʻole nā helu. ʻO ka mea maikaʻi ʻole ke ʻike pinepine ʻia nā kānalua, inā ʻo Apple ka hui e wehewehe a hoʻololi i ka honua o ka ʻenehana hou. ʻOi aku ka maikaʻi o nā hopena kālā o Apple, a ke kūʻai aku nei nā huahana i hoʻolālā ʻia ma Kaleponi ma mua o ka wā. Akā ʻo Apple ka mea hou a hoʻomaka i ka loli?
Eia naʻe, hoʻomalu nā ʻoihana ʻenehana i ka honua a me nā mākeke kūʻai, a ʻo Microsoft, kahi hui ʻē aʻe mai kēia ʻāpana, ua hoʻomaikaʻi pū ʻia e ʻekolu mau wahi i ka pae. Ua ulu pū ka waiwai o ka hui mai Redmond i ka hapalima piha, mai 69 a 90 biliona kālā. ʻO ka hui ʻo IBM, ma ka ʻaoʻao ʻē aʻe, ua hoʻopaʻa i kahi hāʻule o ka hapa hapa ʻehā. ʻO ka piʻi nui loa mai ka ʻāpana o nā ʻoihana ʻenehana i hoʻopaʻa ʻia e Facebook, ka mea i waiwai i kāna hōʻailona e ka 68% kupaianaha mai 21 a 35 biliona kālā i hoʻokahi makahiki.
Ua maopopo ka hoʻohālikelike ʻana i nā ʻoihana e like me ka waiwai mākeke o kā lākou mau hōʻailona (brand value) ʻaʻole ia ka loiloi ʻoi loa o kā lākou kūleʻa a me nā ʻano maikaʻi. Nui nā unahi e helu ai i kahi waiwai o kēia ʻano, a ʻo ka hopena i helu ʻia e nā ʻano loiloi like ʻole a me nā ʻoihana loiloi hiki ke ʻano like ʻole. Eia nō naʻe, hiki i kēlā mau helu helu ke hana i kahi kiʻi hoihoi o nā ʻano o kēia manawa ma ke kahua o nā ʻoihana honua a me ke kālepa.
E kali kākou ma hope o WWDC :)
ʻO ka mea pōʻino, ʻaʻole i hōʻike ʻia kahi huahana kipi e hoʻihoʻi i luna i ka manawa lōʻihi. E like me kā Xenon kākau ʻana, e kali mākou no WWDC a ʻike i ka mea a inā e kāhāhā ʻo Apple iā mākou.
Ua māʻona au i nā hopena. Ua hōʻano hou wau i ka 11 2013 MBA a manaʻo wau ma ke ʻano he pona he hopena kūpono. ʻO ka pākaukau nui a me nā ana. Ke hoʻonāukiuki nei kekahi i ke kipi ... akā e huki lākou i ka z5 i ka wā e puka mai ai ka iphone hou.
No laila, ma luna o nā mea a pau, ʻaʻole pono mākou e ʻike i ka Android wale nō ma hope o Google, aia ma hope o ka ʻimi ʻimi maikaʻi loa, YouTube, a me nā mea ʻē aʻe.