Michal Marek Ke hoʻomau nei ʻo Apple i ka loaʻa ʻana o nā ʻoihana ʻenehana liʻiliʻi ma 2016, a i kēia manawa e lawe i kahi hui ma lalo o kona ʻēheu Hoʻohui, ka mea e hoʻohana ana i ka naʻauao hana e hoʻoholo ai i ka naʻau o ka poʻe ma o ka nānā ʻana i ko lākou helehelena. ʻAʻole i hōʻike ʻia nā ʻōlelo kālā o ka loaʻa ʻana.
A hiki i kēia manawa, ua hoʻohana ʻia ka ʻenehana o ka hui Emotient, no ka laʻana, e nā keʻena hoʻolaha, e hoʻomaikaʻi iā ia e hiki ke loiloi i ka hopena o ka lehulehu, a i ʻole nā mea kūʻai aku, ka mea ma ke ʻano like i kālailai i nā reactions o nā mea kūʻai aku i nā papa kikoʻī me nā waiwai. Akā ua ʻike pū ka ʻenehana i kāna noi ma ka ʻoihana mālama olakino, kahi e mahalo ai, ua nānā nā kauka i ka loaʻa ʻana o ka ʻeha i nā maʻi i hiki ʻole ke haʻi i ka waha.
ʻAʻole maopopo ia pehea e hoʻohana ʻia ai ka ʻenehana o kēia hui ma Cupertino. E like me nā manawa a pau, ua ʻōlelo ʻo Apple i ka loaʻa ʻana me kahi ʻōlelo maʻamau: "Ke kūʻai nei mākou i nā ʻoihana ʻenehana liʻiliʻi a maʻamau ʻaʻole ʻōlelo i ke kumu o ka loaʻa ʻana a i kā mākou hoʻolālā e hiki mai ana."
I kēlā me kēia hihia, ʻike ʻia ʻo ka "wela" maoli ke kahua o ka naʻauao artificial a me ka ʻike kiʻi mīkini ma Silicon Valley. Hoʻomohala wikiwiki ʻia ka ʻenehana like e nā hui nui āpau me ka manaʻo IT, me Facebook, Microsoft a me Google. Eia kekahi, ua loaʻa mua iā Apple nā hui e hana ana i kēia ʻenehana. ʻO ka manawa hope e pili ana i nā hoʻomaka ʻO ka helehelena a perceptio.
Eia naʻe, ʻo ka ulu ʻana o ka hoihoi i ka mea i kapa ʻia ʻo "face recognition" ʻaʻole ia he manaʻo ʻaʻole hoʻopaʻapaʻa ka ʻike maka maka kamepiula. ʻAʻole i hoʻokuʻu ʻo Facebook i kāna app Moments ma ʻEulopa ma muli o nā manaʻo hoʻoponopono, a ʻo ka hoʻokūkū ʻana i ka Google's Photos app ke hāʻawi wale nei i ka ʻike maka ma United States.
