Ondrej Holzman Ua hōʻoia ʻo Apple ua hoʻonohonoho ʻia e hana i kāna loaʻa nui loa i ka mōʻaukala. No ʻekolu piliona kālā (60,5 biliona lei aliʻi), ʻo Beats Electronics, ka mea i ʻike ʻia no kāna mau poʻo poʻomanaʻo, e loaʻa i kahi lawelawe hoʻoheheʻe mele a, ʻo ka mea hope akā ʻaʻole liʻiliʻi loa, nā pilina koʻikoʻi i ka honua mele.
E uku aku ʻo Apple i $2,6 biliona ma ke kālā a me $400 miliona ma ke kumukūʻai no Beats Music, kahi lawelawe hoʻoheheʻe mele i kau inoa ʻia, a me Beats Electronics, ʻaʻole ia e hana i nā headphone wale nō akā i nā mea ʻōlelo a me nā polokalamu leo ʻē aʻe.
ʻO nā kāne koʻikoʻi ʻelua o Beats e hui pū me Apple - rap star Dr. ʻO Dre a me ka mea kūkākūkā loea, ka luna mele a me ka mea hana ʻo Jimmy Iovine. ʻAʻole ʻo Apple e pani i ka brand Beats, akā naʻe, e hoʻomau ia e hoʻohana iā ia ma hope o ka loaʻa ʻana, ʻo ia kahi hana i ʻike ʻole ʻia e like ʻole i ka mōʻaukala o ka hui Apple.
ʻO Dr. Wahi a ka poʻe he nui, ʻo Dre lāua ʻo Jimmy Iovine ka pahuhopu nui o Apple, no ka mea, he mau pilina maikaʻi loa lāua ma ka ʻoihana mele, hiki ke maʻalahi ke kūlana o ka hui Kaleponi ma nā kūkākūkā like ʻole, inā paha e pili ana i kāna lawelawe streaming mele, akā. no ka laʻana e pili ana i ka wikiō, ke neʻe nei ʻo Iovine ma kēia wahi pū kekahi. E haʻalele ʻo ia i kona kūlana ma ke ʻano he pelekikena o ka hui mele Interscope Records ma hope o 25 mau makahiki a me Dr. ʻO Dre, nona ka inoa maoli ʻo Andre Young, e hui pū me Apple i ka manawa piha.
Eia ka ʻatikala aʻe. #applebeats pic.twitter.com/GaHy1G84xF
- Beats By Dre (@beatsbydre) E 28, 2014
Ua hōʻike ʻo Iovine e hana nā mea ʻelua i nā māhele uila a me nā mele streaming, a e ʻimi e hoʻopili i ka ʻenehana a me nā ʻoihana ʻoliʻoli. Ua ʻōlelo ʻo Iovine e kapa ʻia ko lākou mau kūlana hou ʻo "Jimmy a me Dre," no laila ʻaʻole paha e noho ma ka hoʻokele kiʻekiʻe o Apple, e like me ka mea i manaʻo ʻia.
"He mea kaumaha loa ia aia ma kahi o Berlin Wall i kūkulu ʻia ma waena o Silicon Valley a me LA," i ʻōlelo ai ʻo Apple CEO ʻo Tim Cook ma ka loaʻa ʻana, e pili ana i ka pilina o nā honua ʻelua, ʻo ka ʻenehana a me ka ʻoihana hōʻike. "ʻAʻole mahalo nā mea ʻelua i kekahi i kekahi, ʻaʻole maopopo kekahi i kekahi. Manaʻo mākou e loaʻa ana iā mākou kahi kālena kakaʻikahi me kēia mau keonimana. Makemake mākou i kā lākou hoʻohālike lawelawe inoa inoa no ka mea manaʻo mākou ʻo lākou ka mea mua e hoʻokō pono ai," wahi a Tim Cook.
"He wahi koʻikoʻi ka mele o ko mākou ola āpau, a he wahi kūikawā nō hoʻi i loko o ko mākou puʻuwai ma Apple. ʻO ia ke kumu e hoʻokomo mau ai mākou i ke mele a hui pū i kēia mau hui kupaianaha i hiki iā mākou ke hoʻomau i ka hana ʻana i nā huahana mele a me nā lawelawe hou loa, "wahi a Cook, ʻaʻole ia i wehewehe i ke ʻano o ka rapprochement o nā hui ʻelua - Apple a me Beats - e hana ʻia. I kēia manawa, ʻike ʻia nā lawelawe hoʻokūkū ʻelua, ʻo Beats Music a me iTunes Radio, e noho pū ana ma ka ʻaoʻao. E hāʻule ʻo Beats Music i kēia manawa ma lalo o ka mana o Eddy Cue, ʻoiai ʻo Beats hardware e hoʻomalu ʻia e Phil Schiller.
"Ua ʻike mau wau i loko o koʻu puʻuwai ʻo Beats no Apple," ʻo Jimmy Iovine, he hoaaloha lōʻihi o Steve Jobs, i pane aku ai i ke kūʻai nui loa ma ka moʻolelo o Apple. "I ka wā i hoʻokumu ai mākou i ka hui, ua hoʻoikaika ʻia ko mākou manaʻo e Apple a me kona hiki ʻole ke hoʻopili i ka moʻomeheu a me ka ʻenehana. He mea kupaianaha ka manaʻo hohonu o Apple i nā mea pā mele, nā mea pena, nā haku mele a me ka ʻoihana mele holoʻokoʻa.
Manaʻo ʻia e hoʻopau ʻia ka ʻaelike holoʻokoʻa me nā hana āpau a hiki i ka hopena o ka makahiki.
- no laila ua ʻoi nā manamana lima :)
ʻO ka hoihoi. ʻO ka hui pūʻana o kahi hui e hana ana i nā huahana papa mua ma nāʻano a pau (Apple) me kahi hui e kūʻai aku ana i ka sub-average maikaʻi i nā huahana maʻamau (ʻo ia ka mea i kapaʻia he pōʻino poli). ʻO ka "Apple-inspired idea" he mea paʻakikī loa iaʻu ke loaʻa ma Beats. Ma mua o ka ʻae ʻana i ka manaʻo, manaʻo wau ʻo Apple no ka pragmatism maʻemaʻe, ʻo ia ka "ʻaihue" i ke ʻano o ka lawelawe Beats Music, kahi e hānau ai i kahi lawelawe mele streaming ma lalo o ka baton o Apple (Ua ʻike maikaʻi ʻo Apple i ke kūʻai ʻana ma iTunes. ke kahe nei ka hope a me ka wā e hiki mai ana). A ʻo kēlā mau headphone maikaʻi ʻole? Lawe paha lākou ma ke ʻano he broth ma ka ʻaoʻao, ʻaʻole ia e maloʻo i ka pau ʻana o ka manawa helu.
ma ke ʻano he ʻoihana, e hana like ʻoe. aia maoli ka wā e hiki mai ana i ke mele mele. a inā loaʻa i kekahi ke ʻano holoʻokoʻa no ke kūʻai aku, no ke aha e hoʻohana ʻole ai ia no ka loaʻa. Eia kekahi, ma ʻaneʻi kahi e loaʻa ai iā lākou 2 mau mea koʻikoʻi ma ko lākou ʻaoʻao. ʻO ka ʻoiaʻiʻo ma kahi o Apple earpods e loaʻa iā ʻoe nā Beats i loko o kahi pahu e hoʻolilo iā ʻoe i ke anuanu audiophile, akā nui ka poʻe ʻōpio e nānā ana i ke kiʻi a me ka leo e hele mai i ka lua e hoihoi iā Apple. Eia kekahi, inā makemake lākou e uku i ke kau inoa o 6E i kēlā me kēia mahina no kahi kahawai mai nā beats, e uku lākou i kā lākou hoʻopukapuka i ka manawa. e like me kaʻu i ʻike ai, aia he 600M (ʻoi aku paha, ʻaʻole maopopo iaʻu) nā iThings ikaika, a me Kina e ulu ana kēlā mau helu, a inā ʻo 1/10 e hoʻohana i ke kahawai, ʻo ia ka 360M euros / dollars i kēlā me kēia mahina. Loaʻa iā lākou kā lākou hoʻopukapuka kālā i loko o 8 mahina.
Eia naʻe, ʻae wau i ka manaʻo o Apple, ʻaʻole ia he hana maikaʻi ʻole. Ua kākau wale wau i koʻu manaʻo e pili ana i ka loaʻa ʻana a pau. ʻAʻole ia he mea kupanaha e mālama ʻo Apple i ka brand Beats, no ka mea, ʻaʻole makemake ʻo ia e hana nui me kā lākou mau headphone :) manao ole. I kekahi hihia, ʻo ka ʻike a puni Beats Music + ʻoiaʻiʻo nō hoʻi nā pilina i ʻōlelo ʻia ma ka ʻatikala he mea nui ia no Apple.
He aha kāu e ʻōlelo ai he pono ke kālā ke kani mai nā beats? Hoʻokahi wale nō kaʻu o nā ʻōpuʻu pepeiao, akā manaʻo wau iaʻu iho he audiophile a ʻoi aku ka maikaʻi o ka hana hou ʻana ma mua o nā pepeiao mai Apple, ʻaʻole e haʻi i nā EarPods. Ua ho'āʻo wau iā Pro a me Studio i hoʻokahi manawa a pono wau e ʻōlelo he pepehi kanaka ma nā ʻano.
ʻAe, ʻaʻole wau i manaʻo iaʻu iho he audiophile, akā he mea hoʻolohe hoʻolohe maʻamau i hoʻolohe mua i kekahi mea a hiki ke hoʻohālikelike. Eia kekahi, ʻaʻole wau i ʻike i kahi audiophile me kahi huahana Beats marketing 100% ma ko lākou mau pepeiao, no laila e kau wau i nā kaʻa ma kēlā audiophile :) He aha kaʻu e ʻōlelo ai he pono ke kumukūʻai ʻo Beats? Ma ka hoolohe ana. Akā inā e noʻonoʻo ʻoe i ka ʻōhumu ʻana i nā alapine haʻahaʻa a me ka pale ma luna o nā mea āpau he "pepehi ma nā ʻano ʻano", a laila ʻaʻohe aʻu mea e hoʻohui ai a ʻo ʻoe paha ka pahuhopu. ʻO Beats nā headphone nona ke kumu kūʻai ʻaʻole i hōʻike i ka maikaʻi o ke kani, ua manaʻo ʻia he 3/4 o ke kumukūʻai i uku ʻia no ka placebo hoʻolaha Dr. Ua ʻōlelo ʻo Dre. Loaʻa i nā studio ke kani headphone no 1 a 2 tausani. CZK, ʻoiai ʻo ke kani kani āu e uku ai i 5 tausani ma nā mea hana e like me Audio-Technica, AKG, Shure, etc. CZK a ʻoi aku, ʻaʻole hiki iā Beats ke hāʻawi iā ʻoe, no ka mea ʻaʻole lākou e lawe i kēlā huahana. ʻO nā headphone kahiko mai Apple a me EarPods e hahai i nā ʻano o nā mea kelepona maʻamau maʻamau, ʻaʻole wau e ʻimi i ka mea ʻike i ke ʻano o laila.
ʻaelike. ʻAʻole waiwai maoli nā headphone beats. akā inā hoʻolohe ʻoe i ka RNB, hiphop, rap, etc. a me kekahi DNB, a laila kūpono lākou. loaʻa iā lākou ka bass mānoanoa ikaika. Ua hana ʻo Dre ia mau mea no kona mau pepeiao.
ʻAe, aia paha kekahi "ʻāpana kūpono" ;-)