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E hōʻailona paha ʻo Apple Music i ka hoʻi ʻana o Apple i ka noho aliʻi mele

Ondrej Holzman
4

He lā nui ko Apple ma ka Poalua. Ke hoʻolaha ʻia nei kahi lawelawe streaming mele hou, ʻo Apple Music, hiki ke hoʻoholo i ka wā e hiki mai ana o ka hui Kaleponi ma ka honua mele. ʻO ia, kahi i hoʻololi ai i nā makahiki he ʻumi i hala aku nei, a i kēia manawa no ka manawa mua i loaʻa iā ia iho i kahi kūlana ʻokoʻa - hopu. Akā, paʻa mau lākou i nā pū he nui ma ko lākou mau lima ponoʻī.

He kūlana kūʻokoʻa maoli nō. Ua maʻa mākou iā Apple i nā makahiki he ʻumikūmālima i hala iho nei i ka wā i loaʻa mai ai kahi mea hou nona iho, he mea hou ia no ka hapa nui o nā mea ʻē aʻe. ʻO iPod paha, iTunes, iPhone, iPad. ʻO kēia mau huahana a pau i hoʻonui a emi mai paha i ka haunaele a hoʻoholo i ke kuhikuhi o ka mākeke holoʻokoʻa.

Eia naʻe, ʻaʻole ʻo Apple ka mea mua i hele mai me Apple Music, ʻo ia hoʻi ka lawelawe mele streaming. ʻAʻole like me ka lua, ʻekolu a ʻehā paha. Hiki mai ka hope loa, me ka lohi nui. No ka laʻana, ʻo Spotify, ka mea hoʻokūkū nui loa, e hana ana no ʻehiku mau makahiki. No laila, he mea hoihoi loa ia e ʻike pehea e hiki ai iā Apple ke hoʻohuli i kahi mākeke ʻaʻole ia i hana maoli, e like me ka hana ʻana i nā manawa he nui ma mua.

Paionia o ka ʻoihana mele

Ua ʻōlelo pinepine ʻo Apple iā ia iho he "hui kamepiula". ʻAʻole kēia ka hihia i kēia lā, kahe ka waiwai nui loa i Cupertino mai iPhones, akā he mea nui e hoʻomanaʻo ʻaʻole hana wale ʻo Apple i nā lako. Ma hope o ka hiki ʻana mai o ka millennium hou, hiki ke kapa ʻia ʻo ia he "hui mele", a kokoke i ʻumikumamālima mau makahiki ma hope, e hoʻoikaika ʻo Tim Cook a me nā hui no kēia kūlana. hou.

ʻAʻole kēlā mele i hoʻōki i ka pāʻani ʻana ma Apple, ua paʻa mau ia i ka DNA o Apple, akā ʻike pono ʻo Apple i ka wikiwiki o ka loli ʻana o nā manawa, a ʻo ka mea i hoʻomaka i ka makahiki 2001 a ulu mālie i kahi ʻoihana waiwai nui e pono ai ka loiloi. ʻOiai me ka ʻole o ia, ʻaʻole e nalowale ʻo Apple i kona pili ʻana i ka honua mele no nā makahiki he nui e hiki mai ana, akā he hewa ia inā ʻaʻole ia e komo i ka ʻano i hoʻomaka ʻia e kekahi i kēia manawa.

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Akā, e hoʻi kākou i ka makahiki 2001 i ʻōlelo ʻia aʻe nei, i ka wā i hoʻomaka ai ʻo Apple e hoʻololi i ka ʻoihana mele, a laila e neʻe nei me ka maopopo ʻole. Me ka ʻole o kāna mau ʻanuʻu, ʻaʻole hiki iā Rdio, kahi mea hoʻokūkū ʻē aʻe ke hoʻokipa maikaʻi iā Apple i ke kahua o ke kahe ʻana i nā mele. ʻAʻole hiki ke kahe ʻana me ka ʻole o Apple.

ʻO ka hōʻea ʻana o ka iTunes mua ma 2001 a ma hope koke o ka hoʻokuʻu ʻia ʻana o ka iPod ʻaʻole i hōʻailona i kahi kipi, akā kuhikuhi i ke ala. ʻO ka makahiki 2003 ke kī nui i ka boom nui. Ua hoʻokuʻu ʻia ʻo iTunes no Windows, iPod me ke kākoʻo synchronization USB a me ka hale kūʻai mele ʻo iTunes. I kēlā manawa, ua wehe ka honua mele o Apple i nā mea a pau. ʻAʻole ia i kaupalena ʻia i nā Macs a me FireWire wale nō, kahi mea i ʻike ʻole ʻia i nā mea hoʻohana Windows.

He mea koʻikoʻi nō hoʻi i ka hoʻonui holoʻokoʻa o Apple ʻo kona hiki ke hōʻoia i nā hui hoʻopaʻa leo a me nā mea hoʻopuka mele he mea hiki ʻole ke hoʻomaka e kūʻai aku i nā mele ma ka pūnaewele. ʻOiai ua hōʻole loa nā luna hoʻomalu iā ia i ka wā mua, hopohopo lākou e hoʻopau i kā lākou ʻoihana holoʻokoʻa, akā i ko lākou ʻike ʻana i ka hana ʻana o Napster a me ka nui o ka pōā, ua hiki iā Apple ke kau inoa i nā ʻaelike me lākou e wehe i ka iTunes Music Store. Ua kau wale ia i ke kahua no ke mele i kēia lā - ke kahe ʻana.

Hana pono

Ke komo nei ʻo Apple i kēia manawa i ke kahua o ke kahe ʻana i ke mele. No laila, e like me kekahi o kāna mau huahana ʻē aʻe, ʻaʻole ʻo ia i hele mai me kahi mea hou, a laila e uhaʻi i ke kauoha i hoʻokumu ʻia, akā i kēia manawa koho ʻo ia i kāna hoʻolālā punahele ʻē aʻe: e hana i kahi mea ʻaʻole wikiwiki, akā ma luna o nā mea āpau. Pono e ʻōlelo ʻia ua lawe ʻo Apple i kā lākou manawa i kēia manawa. Ke hana nei nā lawelawe e like me Spotify, Rdio, Deezer a i ʻole Google Play Music no kekahi mau makahiki.

No ka laʻana, ʻo Spotify's Spotify, ke alakaʻi mākeke, i kēia manawa e hōʻike nei i ka 80 miliona mau mea hoʻohana ikaika, ʻo ia ke kumu i ʻike ai ʻo Apple i mea e hiki maoli ai i kēia mau mea hoʻohana i nā lawelawe streaming, pono lākou e hele mai me kahi mea maikaʻi loa, akā kūpono. ʻoi aku ka maikaʻi.

ʻO ia ke kumu i wikiwiki ʻole ai ka pilikua Kaleponi, ʻoiai ʻo ka manaʻo hoʻopaʻapaʻa pau ʻole, i ka hōʻea ʻana mai o kāna lawelawe hou. ʻO ia ke kumu i hana ai ʻo ia i ka waiwai nui loa i kāna mōʻaukala i hoʻokahi makahiki i hala i kona kūʻai ʻana iā Beats no ʻekolu piliona kālā. I kēia manawa ua ʻike ʻia ʻo kekahi o nā pahuhopu nui ʻo Beats Music, ka lawelawe streaming i hana ʻia e Jimmy Iovine a me Dr. Ua ʻōlelo ʻo Dre. ʻO kēia mau mea ʻelua kekahi o nā kāne koʻikoʻi ma hope o Apple Music, i kūkulu ʻia ma ke kumu o Beats, ʻoiai ua hoʻohui pū ʻia i loko o ka kaiaola Apple.

A eia mākou i hele mai i ke kāleka pu nui loa a Apple e paʻa ai i kona mau lima a hiki ke hōʻoia i ka mea nui loa i ka holomua o ka lawelawe hou. E mālama maʻalahi me Spotify ma ke ʻano he mea hoʻokūkū nui, ʻaʻole hāʻawi ʻo Apple Music i nā mea ʻē aʻe a i ʻole kekahi mea ʻē aʻe. He ʻano like paha nā lawelawe ʻelua (koe wale nō ʻo Taylor Swift) ma luna o 30 miliona mau mele, kākoʻo nā lawelawe ʻelua i nā paepae nui (e hiki mai ana ʻo Apple Music ma Android i ka hāʻule), hiki i nā lawelawe ʻelua ke hoʻoiho i nā mele no ka hoʻolohe ʻana ma waho, a me nā uku lawelawe ʻelua. (ma ka liʻiliʻi loa ma ʻAmelika Hui Pū ʻIa) like $10.

ʻAʻole i nalowale ʻo Apple i kāna mau kāleka pu ma ke kali ʻana

Akā aia ʻelua mau mea nui kahi e ʻoki ai ʻo Apple iā Spotify mai ka lā hoʻokahi. Hele mai ʻo Apple Music ma ke ʻano he ʻāpana o kahi kaiaola e kū nei a hana maikaʻi. ʻO ka mea kūʻai i iPhone a i ʻole iPad hou e loaʻa iā Apple Music ikona i mākaukau ma kā lākou papapihi. He ʻumi miliona o iPhones wale nō ke kūʻai ʻia i kēlā me kēia hapaha, a ʻoi aku hoʻi no ka poʻe i lohe ʻole i ke kahe ʻana, e hōʻike ʻo Apple Music i ke komo maʻalahi i kēia nalu.

ʻO ka manawa hoʻāʻo ʻekolu mahina mua, kahi e ʻae ai ʻo Apple i nā mea kūʻai aku e holo i nā mele no ka manuahi, e kōkua pū kekahi. ʻOiaʻiʻo e huki kēia i nā mea hoʻohana he nui mai nā mea hoʻokūkū, ʻoi aku ka poʻe i pili mua i ka kaiaola apple. Me ka ʻole e hana i kahi hoʻopukapuka mua, hiki iā lākou ke hoʻāʻo maʻalahi iā Apple Music me Spotify, Rdia a i ʻole Google Play Music. E ʻoluʻolu hoʻi ia i ka poʻe hoʻolohe ʻaʻole i haʻalele i kā lākou hale waihona puke iTunes crammed no ke kahe ʻana. Ma ka hui pū me iTunes Match, hāʻawi ʻo Apple Music iā lākou i ka ʻoluʻolu loa i loko o kahi lawelawe hoʻokahi.

ʻO ka lua o ka mea, ʻaʻole ia he mea nui no nā mea hoʻohana, akā mai ka manaʻo o ka Apple vs. He mea hoihoi loa ʻo Spotify ʻoiai ʻo Spotify ka streaming mele he ʻoihana koʻikoʻi, no Apple he hāʻule wale nō ia i ka moana o nā huahana a me nā lawelawe e lawe mai i ka waiwai. E ʻōlelo maʻalahi: inā ʻaʻole ʻike ʻo Spotify i kahi kumu hoʻohālike lōʻihi e loaʻa ai ke kālā mai ke kahe ʻana i ke mele, e pilikia ana ia. A ua pane pinepine ʻia kēia nīnau. ʻAʻole makemake nui ʻo Apple i kāna lawelawe, ʻoiai ʻaʻole ia e hana i ke kālā. Ma luna o nā mea a pau, e lilo ia i ʻāpana o ka puzzle nona, ke hāʻawi ʻo ia i ka mea hoʻohana i kahi hana ʻē aʻe i loko o kāna kaiaola ponoʻī, no laila ʻaʻole pono ʻo ia e hele i kahi ʻē aʻe.

Wahi a ka poʻe he nui - a manaʻolana maoli ʻo Apple - akā i ka hopena e hoʻokaʻawale ʻia ʻo Apple Music a pāʻani i ka hoʻoholo ʻana o ka poʻe e pili ana i ka lawelawe e koho ai i kahi mea ʻē aʻe: ʻo ka lekiō Beats 1. Inā ʻoe e kau i nā hiʻohiʻona o Spotify a me Apple Music. ma ka ʻaoʻao ma ka papaʻaina, e ʻike ʻoe he ʻokoʻa wale nō ia ma ʻaneʻi—makemake ʻo Apple e hoʻolei iā ia iho me kahi lekiō i kūpono i ka makahiki 2015.

Lekiō o ke au hou

ʻO ka manaʻo e hana i kahi lekiō hou i loaʻa mai iā Trent Reznor, ka mea mua o Nine Inch Nails, ka mea a Apple i lawe mai ai ma ka moku ma ke ʻano o ka loaʻa ʻana o Beats. Ua paʻa ʻo Reznor i ke kūlana o ka luna hoʻokumu nui ma Beats Music a he ʻōlelo nui hoʻi i ka hoʻomohala ʻana o Apple Music. E hoʻokuʻu ʻia ʻo Beats 1 i ka lā ʻapōpō i nā hola mua o ko mākou manawa me ka manaʻo nui i ka nānā ʻana o nā mea a pau e ʻike inā hiki ke kūleʻa ka lekiō 21st century o Apple.

ʻO ka protagonist nui o Beats 1 ʻo Zane Lowe. Ua huki ʻo Apple iā ia mai ka BBC, kahi i loaʻa ai i kēia kanaka New Zealand he kanahākūmākahi makahiki i kahi papahana lanakila loa ma ka Radio 1. No nā makahiki he ʻumikūmālua, ua hana ʻo Lowe ma Beretania ma ke ʻano he "tastemaker" alakaʻi, ʻo ia hoʻi, he mea hoʻonohonoho pinepine. nā ʻano mele a ʻike i nā helehelena hou. ʻO ia kekahi o nā mea mua i huki i ka manaʻo i nā mea pena kaulana e like me Adele, Ed Sheeran a i ʻole Arctic Monkeys. Manaʻo ʻo Apple e loaʻa ka mana like i ka ʻoihana mele a me ka manawa e hiki ai i nā miliona o ka poʻe hoʻolohe a puni ka honua.

E hana ʻo Beats 1 ma ke ʻano he lekiō maʻamau, nona ka papahana e hoʻoholo ʻia e ʻekolu mau DJ nui, ma kahi o Lowe, Ebro Darden a me Julie Adenuga. Akā naʻe, ʻaʻole ʻo ia wale nō. ʻO nā mele kaulana loa e like me Elton John, Pharrell Williams, Drake, Jaden Smith, Josh Home mai Queens of the Stone Age a i ʻole ka British electronic duo Disclosure e loaʻa ko lākou wahi ma Beats 1.

No laila e lilo ia i kumu hoʻohālike kūʻokoʻa loa o kahi lekiō, e kūpono i nā manawa o kēia lā a me nā mea hiki i kēia lā. “No nā mahina ʻekolu i hala iho nei ua hoʻāʻo nui mākou e hana i kahi huaʻōlelo hou ʻaʻole ia he lekiō. ʻAʻole mākou i hiki," ua ʻae ʻo ia ma kahi ninaninau no The New York Times ʻO Zane Lowe, nona ka manaʻoʻiʻo loa i ka papahana makemake.

Wahi a Lowe, pono ʻo Beats 1 e hōʻike i ka honua wikiwiki loa o ka pop a ʻo ia ke ala e hoʻolaha ai nā mele hou i ka wikiwiki. ʻO ia kekahi pono o Beats 1 - e hana ʻia e nā kānaka. He ʻokoʻa kēia, no ka laʻana, iā Pandora, kahi lekiō pūnaewele kaulana ma ʻAmelika Hui Pū ʻIa, e hāʻawi ana i nā mele i koho ʻia e nā algorithms computer. ʻO ia ke kumu kanaka i hoʻolaha nui ʻia e Apple i ka wā o ka hōʻike ʻana o Apple Music, a ʻo Zane Lowe a me kāna mau hoa hana e hōʻoia i ka pono o ia ma Beats 1.

Ma waho aʻe o nā Beats 1, e loaʻa nō hoʻi iā Apple Music kekahi pūʻulu o nā kikowaena (ka iTunes Radio kumu) i puʻunaue ʻia e ke ʻano a me ke ʻano, e like me Pandora, no laila ʻaʻole pono nā mea hoʻolohe e hoʻolohe i nā hōʻike a me nā nīnauele o nā DJ a me nā mea pena. hoihoi wale i ke mele. Eia nō naʻe, i ka hopena, ʻo ke koho ʻana o nā mele e nā connoisseurs maoli, nā DJ, nā mea pena a me nā mea ola ʻē aʻe kekahi o nā kiʻi o Apple Music.

Ua hoʻomaikaʻi ʻia ʻo Beats Music no kona kūleʻa i ka hōʻike ʻana i nā mele i nā mea hoʻohana e pili ana i kā lākou makemake. He mea hiki i nā mea ʻē aʻe, me Spotify, ke hana, akā ʻo nā mea hoʻohana ʻAmelika (ʻaʻole i loaʻa ʻo Beats Music ma nā wahi ʻē aʻe) ua ʻae pinepine ʻo Beats Music ma kahi ʻē aʻe ma kēia ʻano. Eia kekahi, hiki iā mākou ke maopopo ua hana hou ʻo Apple i kēia mau "algorithm kanaka" e hāʻawi i nā hopena maikaʻi loa.

ʻAʻole mākou e ʻike e pili ana i ka kūleʻa o Apple Music i kēia manawa. ʻO ka hoʻomaka ʻana o ka lawelawe streaming i manaʻo nui ʻia i ka Pōʻalua he hoʻomaka wale nō ia o ka huakaʻi e kiʻi i nā mea hoʻohana e like me ka hiki, akā ʻoiaʻiʻo he nui nā aces i luna o Apple i hiki ke ʻoi aku ma mua o nā mea hoʻohana 80 miliona o Spotify. Inā paha ʻo kāna kaiaola e hana pono ana, kāna lekiō Beats 1 kūikawā, a i ʻole ka ʻoiaʻiʻo maʻalahi he lawelawe Apple, e kūʻai mau ana i kēia mau lā.

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