ʻO Apple ka ʻoihana waiwai loa ma ka honua. No ka lima o ka manawa.

I kēlā me kēia makahiki, hoʻolaha ʻo Interbrand papa inoa, kahi e noho ai na hui waiwai nui loa o ka honua. ʻAʻole i loli ka wahi kiʻekiʻe o kēia kūlana no ʻelima mau makahiki i kēia manawa, ʻoiai ua hoʻomalu ʻo Apple iā ia mai ka makahiki 2012, me ke alakaʻi nui ma luna o ka lua a me ka lele nui ʻana ma luna o nā poʻe ʻē aʻe ma lalo o ka papa inoa. ʻO nā hui ma ka TOP 10, ua ulu ʻo Apple i ka liʻiliʻi loa i ka makahiki i hala, akā ua lawa ia i ka hui e mālama i kāna alakaʻi.

Ua hoʻonoho ʻo Interbrand iā Apple ma kahi mua no ka mea ua manaʻo lākou i ka waiwai o ka hui ma 184 biliona kālā. Ma ka lua o ka wahi ʻo Google, kahi i waiwai ʻia ma $141,7 biliona. Ua ukali ʻo Microsoft ($80 biliona), ʻo Coca Cola ($70 biliona) me kahi lele nui, a ua hoʻopuni ʻo Amazon i nā ʻelima kiʻekiʻe me ka waiwai o $65 biliona. No ka moʻolelo wale nō, ma kahi hope loa ʻo Lenovo me ka waiwai o $ 4 biliona.

Ma ke ʻano o ka ulu ʻana a i ʻole ka emi ʻana, ua hoʻomaikaʻi ʻo Apple ma kahi nāwaliwali ʻekolu pakeneka. IN kūlana akā naʻe, aia kekahi poʻe lele i hoʻomaikaʻi ʻia e ka ʻumi o ka pakeneka makahiki i kēlā me kēia makahiki. ʻO kahi laʻana hiki ke ʻoihana ʻo Amazon, kahi i helu ʻia i ka lima a hoʻomaikaʻi ʻia e 29% i hoʻohālikelike ʻia i ka makahiki i hala. Ua ʻoi aku ka maikaʻi o Facebook, e pau ana i ka ʻewalu, akā me ka ulu waiwai o 48%. ʻO kēia ka hopena maikaʻi loa ma waena o nā mea i koho ʻia. ʻO ka mea ʻē aʻe, ʻo Hewlett Packard ka mea i nalowale nui loa, ua nalowale he 19%.

ʻAʻole kūpono ke ʻano o ke ana ʻana i ka waiwai o kēlā me kēia hui i ke kūlana maoli. Loaʻa i nā mea loiloi mai Interbrand kā lākou mau ala ponoʻī e ana i nā ʻoihana pākahi. ʻO ia ke kumu i haʻahaʻa ai ka $ 184 biliona i ka wā i kamaʻilio ʻia i nā mahina i hala aku nei e hiki iā Apple ke lilo i hui mua ma ka honua i waiwai ʻia ma kahi trillion kālā.

Puna: CultofMac