Tomas Chlebek I kēia lā, ʻo Dekemaba 1, ʻo ia ka 29th World AIDS Day. No Apple, ʻo ia hoʻi, ma waena o nā mea ʻē aʻe, ke kāhiko ʻana i nā ʻāpala ma 400 Apple Stores i nā kala o ke kapa o Bono. (NET).
ʻO ka hoʻolaha (RED), ka mea e hoʻonui i ke kālā no ka hakakā ʻana i ka maʻi AIDS, ua hoʻokumu ʻia e ka mea mele U2 ʻo Bobby Shriver ma 2006 a ua hui pū ʻia e Apple i kēlā makahiki. I loko o ʻumi makahiki, ua koho ʻia ma ke ʻano he ʻāpana 350 miliona kālā a ʻo ka lā ʻapōpō World AIDS Day e hoʻonui nui ʻia kēlā helu.
Ua hoʻolauna ʻo Apple i nā huahana hou a me nā hanana i kēia hopena. huahana, mai ke kūʻai ʻana aku i hāʻawi ʻia kahi hapa o nā waiwai i ka hakakā ʻana i ka maʻi AIDS, ʻike ʻia e ke kala ʻulaʻula a me ka epithet "Product (RED)" ma ka inoa. Aia nā mea hou i ka uhi pākaukau iPhone 7, ka hihia ʻili iPhone SE, ka Beats Pill + portable speaker a me nā headphone uila Beats Solo3.
Eia hou, e hāʻawi ʻo Apple i hoʻokahi kālā no kēlā me kēia uku ma apple.com a i ʻole ma kahi hale kūʻai Apple i hana ʻia me Apple Pay ma waena o Dekemaba 1st a me 6th, a hiki i ka huina o $1 miliona. Ua hoʻohiki ʻo Bank of America i ka mea like - ʻo ia hoʻi he kālā no kēlā me kēia uku ma o Apple Pay a hiki i hoʻokahi miliona kālā. Hoʻohui ʻia, loaʻa kahi album compilation na The Killers ma iTunes, Mai Hoʻonele i kou makemake. E hāʻawi ʻia nā loaʻa kālā a pau mai nā kūʻai aku i loko o ʻAmelika Hui Pū ʻIa i ka Global Fund, e kōkua ana i ke kaua ʻana i ka AIDS, ma waena o nā mea ʻē aʻe (ʻo kēia ke hana nei ka hui mai nā kālā i hōʻiliʻili ʻia ma ka hoʻolaha (RED).
Ua hui pū nā mea hana app i ka hanana - no ka laʻana, e hāʻawi ʻia nā loaʻa kālā āpau mai nā uku in-app i hana ʻia ma ka World AIDS Day no Angry Birds a me Clash of Titans. ʻO nā mea hana o Tuber Simulator, Farm Heroes Saga, Plants vs. Zombies Heroes, FIFA Mobile a me nā pāʻani ʻē aʻe he nui. Ua piha ka ʻaoʻao nui (a me ka ʻulaʻula) o ka App Store iā lākou.
ʻO ka hoʻolālā o Apple no (RED) i kēia makahiki ka mea nui loa. Ua ʻōlelo ʻo Tim Cook ua "hoʻolālā ʻia e hoʻopili i nā mea kūʻai aku i nā ala āpau e hoʻopā ai iā mākou."
ʻO ka hoʻolaha (RED) kekahi o nā hiʻohiʻona mua o ka mea i kapa ʻia ʻo creative capitalism, ka manaʻo e pili ana i nā hana aloha i hoʻonohonoho ʻia e nā hui e kaʻana like i kā lākou (ʻaʻole pono kālā). Ua ʻōlelo ʻo Cook e pili ana i kēia mau manaʻo ma ka ʻōlelo ʻana, "ʻO koʻu manaʻo, ʻokoʻa mai nā poʻe ʻē aʻe, ʻo ia, e like me ka poʻe, pono nā ʻoihana i nā waiwai [...] e waiho ana i ka honua i kahi kūlana maikaʻi aʻe ma mua o kona wā i komo ai i loko ona.'
ʻaʻole i hoʻolaʻa ʻia i ka apple akā i ka mea kūʻai aku
No ke aha ʻaʻole lākou e hana i kēlā mau hōʻemi a me nā dongle i ka mana (RED), e loaʻa kālā i kēia manawa a i ka wā e hiki mai ana;)
ʻOiaʻiʻo, kākoʻo ʻo Apple i ke aloha. E haʻi hou mai iaʻu ua maloʻo nā Martian i ka honua. Ke uku mau nei kēlā mau mea kūʻai aku, akā e like me ka makana mai ka Apple kaulana
Manaʻo wau i ka nui o nā mea kūʻai aku e kūʻai i nā huahana i kēia manawa no ka mea makemake lākou iā lākou a i ʻole ke kākoʻo ʻana i ka polokalamu (RED) ponoʻī.
Ke hoʻopunipuni nei lākou iaʻu me nā kālā i koho ʻia. Maopopo iaʻu he ʻino ia, akā hana ʻo Apple i kēia nona iho. Ma lalo o Jobs ua lawa a liʻiliʻi, i kēia manawa aia ma nā wahi āpau.
ʻO ia ka mea a Apple's Cook i hana ai. ʻO kahi hui kālai'āina e noʻonoʻo nui ana e pili ana i ke kāne a me ke kaulike ma mua o ka hana hou a, ʻoiaʻiʻo, no ka mea, ʻo ke kumu nui o ka maʻi maʻi HIV ka maʻi, e pili ana i ka AIDS. ʻOiaʻiʻo, inā hoʻololi nā keikikāne me ka hae anuenue i kā lākou mau hoa, e hana nui lākou no ke kūlana AIDS o ka honua ma mua o nā hanana huahana (RED) i hui pū ʻia.
Mai Apple mai, loaʻa iā mākou kahi hui hema ʻole, hema hema no nā ʻano like ʻole like ʻole, akā ʻaʻole hema loa i ka wā e hoʻonui ai i nā kumukūʻai no nā huahana. He laʻana maʻamau o nā pae ʻelua o kēia mau lā i kapa ʻia he poʻe hema hou.
ʻAʻole wau e ʻōlelo e hōʻole kēia i kāu mau hoʻopaʻapaʻa ʻē aʻe, akā ua komo ʻo Apple i ka hoʻolaha (RED) ma 2006 - ʻelima mau makahiki ma mua o ka lilo ʻana o Tim Cook i Luna Nui.
ʻAe, aia ka hana aʻe ma Apple (8 mau makahiki), ua hoʻolei ʻo ia iā ia ma laila a i kēia manawa ke hoʻolei nei i kahi ʻakaʻaka :]