Ondrej Holzman 
Ua hoʻokō ʻia nā manaʻo o ka poʻe loiloi. Ua hoʻolaha ʻo Apple i ka hapaha kālā mua o 2017 i lawe mai i nā helu helu ma nā ʻāpana. Ma kekahi ʻaoʻao, aia nā loaʻa kālā, ʻo ka hapa nui o nā iPhones i kūʻai ʻia ma ka mōʻaukala, a ke hoʻomau nei nā lawelawe.
Ua hōʻike ʻo Apple i ka loaʻa kālā o $ 1 biliona ma Q2017 78,4, ka helu kiʻekiʻe loa. Eia naʻe, ʻo ka loaʻa kālā he $17,9 biliona ke kolu o ka mea kiʻekiʻe loa. "ʻOliʻoli mākou no ka loaʻa ʻana o kā mākou hapaha hoʻomaha i ka hapaha nui o ka loaʻa kālā o Apple, ʻoiai e wāwahi ana i kekahi mau moʻolelo ʻē aʻe," wahi a CEO Tim Cook.
Wahi a Cook, ua haki nā kūʻai aku ʻaʻole wale mai iPhones, akā mai nā lawelawe, Macs a me ka Apple Watch. Ua kūʻai aku ʻo Apple i 78,3 miliona iPhones i ka hapaha kālā mua, e hōʻike ana i kahi hoʻonui makahiki o 3,5 miliona. ʻO ke kumukūʻai maʻamau i kūʻai ʻia aku ai nā iPhones aia ma kahi kiʻekiʻe ($695, $691 i ka makahiki i hala). ʻO kēia ke ʻano o nā hiʻohiʻona nui Plus e lilo i mea kaulana loa.
Ua ulu liʻiliʻi ka kūʻai ʻana o nā Mac i kēlā me kēia makahiki, ma kahi o 100 mau ʻāpana, ʻoiai ʻo ka loaʻa kālā ka mea kiʻekiʻe loa ma ka mōʻaukala e hoʻomaikaʻi ana i ka MacBook Pros hou, pipiʻi loa. Akā naʻe, ua hoʻopaʻa ʻia nā iPads i kahi emi nui. Ma waho o 16,1 miliona mau ʻāpana o ka makahiki i hala, he 13,1 miliona mau papa Apple wale nō i kūʻai ʻia i ka hapaha hoʻomaha o kēia makahiki. No ka mea ʻaʻole i hōʻike ʻo Apple i nā iPads hou no ka manawa lōʻihi.
ʻO kahi mokuna koʻikoʻi ka lawelawe. ʻO ka loaʻa mai iā lākou he moʻolelo hou ($ 7,17 biliona), a ua ʻōlelo ʻo Apple e manaʻo ana e pālua i kāna ʻāpana ulu wikiwiki loa i nā makahiki ʻehā e hiki mai ana. I loko o hoʻokahi makahiki wale nō, ua hoʻonui ʻia nā lawelawe a Apple ma mua o 18 pakeneka, e like me ka loaʻa kālā o nā Mac, a lākou e hiki koke mai ana.
Aia ka ʻāpana "Services" i ka App Store, Apple Music, Apple Pay, iTunes a me iCloud, a ke manaʻo nei ʻo Tim Cook e like ka nui me nā hui Fortune 100 ma ka hopena o ka makahiki.
Wahi a ka luna hoʻokele o Apple, ua hoʻopaʻa pū ka Watch i nā kūʻai moʻolelo, akā ʻaʻole i hoʻolaha hou ka hui i nā helu kikoʻī a hoʻokomo i kāna mau wati i ka ʻāpana huahana ʻē aʻe, e komo pū ana me Apple TV, nā huahana Beats a me nā headphone AirPods hou. Eia naʻe, ua ʻōlelo ʻo Tim Cook ua ikaika loa ka noi no ka Watch i hiki ʻole iā Apple ke hoʻomau i ka hana.
ʻOiai ua ulu ka Watch, ua hāʻule iki ka māhele holoʻokoʻa me nā huahana ʻē aʻe i kēlā me kēia makahiki, ʻo ia paha ma muli o ka Apple TV, ka mea i ʻike i ka emi ʻana o ka hoihoi, a me nā huahana Beats pū kekahi.
Hoʻolaha no ka manawa lōʻihi ʻaʻole i hoʻolauna i kahi papa, e pili ana i Mei 2016 hou iPad Pro ma ke kūʻai aku? ʻAʻole like kēlā me kahi āpau iaʻu ...
Akā ʻo ka iPad Pro 9.7 ʻaʻole ia he pani piha no ka Air 2, i kūʻai ʻia ma kahi o ʻelua a me ka hapa makahiki.
He nīnau kēlā. No nā kamepiula kamepiula ʻo Apple, ua hoʻololi ʻo ia iā Air me Proc.
Hiki nō, akā ʻoi aku ka maikaʻi o ka Pro ma mua o ka Air 2, a ʻaʻole nui nā kumu e hoʻonui ai.
He ʻoiaʻiʻo kēlā.
Eia kekahi, he aha ka mea e hoʻokomo ai i ka Air. ʻAʻohe manaʻo o 3D Touch. He mea maikaʻi ʻo Truetone LCD, akā koe naʻe nā mea pena kiʻi/paʻi kiʻi ʻaʻole pono mākou, ʻaʻole kūpono ke kākoʻo Pencil. ʻOi aku ka maikaʻi o ka repro, koe wale nō nā koina MHz a me GB, ʻo ia ka mea e hiki ai iā Airko ke neʻe.
No ke aha e lawa ai ke koena, akā ʻaʻole pono mākou no ka ʻai ʻana.