Pani hoʻolaha

Ua manaʻo ʻia. Ua hoʻolaha ʻo Apple i kēia lā no ka manawa mua i nā makahiki he ʻumikumamākolu ua ʻike ʻo ia i ka emi ʻana o ka loaʻa kālā i ka makahiki i hala. ʻOiai ua ʻike ʻia ka hapaha kālā ʻelua o ka makahiki i hala he $58 biliona ma ka loaʻa kālā he $13,6 biliona, ʻo kēia makahiki nā helu penei: $50,6 biliona ma ka loaʻa kālā a me $10,5 biliona ka huina kālā.

I ka wā Q2 2016, ua kūʻai aku ʻo Apple i 51,2 miliona iPhones, 10,3 miliona iPads a me 4 miliona Macs, e hōʻike ana i ka emi ʻana o ka makahiki ma mua o ka makahiki no nā huahana āpau - iPhones i lalo 16 pakeneka, iPads i lalo 19 pakeneka a me Macs i lalo 12 pakeneka.

ʻO ka hāʻule mua ʻana mai ka makahiki 2003 ʻaʻole ia he manaʻo ua pau koke ʻo Apple i ka hana maikaʻi. ʻO ia kekahi o nā ʻoihana waiwai loa a ma ka manawa like ʻo nā ʻoihana ʻoi loa ka maikaʻi o ka honua, akā ua uku nui ke kanaka nunui Kaleponi no ka emi ʻana o ke kūʻai aku o iPhones a me ka ʻoiaʻiʻo ʻaʻole ia he huahana kūleʻa nui loa ma waho o ke kelepona. .

Ma hope o nā mea a pau, ʻo kēia ka hāʻule mua o ka makahiki ma ka moʻolelo iPhone, ʻo ia hoʻi mai 2007, i ka wā i hiki mai ai ka hanauna mua; akā, ua manaʻo ʻia. Ma ka ʻaoʻao hoʻokahi, ʻoi aku ka nui o nā mākeke, ʻaʻole pono nā mea hoʻohana e kūʻai mau i nā kelepona hou, a i ka manawa like i ka makahiki i hala, ua loaʻa nā iPhones i ka piʻi nui o ke kūʻai aku ma muli o ka lawe ʻana mai i nā hōʻike nui.

Ua ʻae ʻo Apple CEO ʻo Tim Cook ʻaʻole makemake nui i nā iPhones 6S a me 6S Plus hou loa e like me ka hui i hoʻopaʻa inoa i hoʻokahi makahiki ma mua no iPhones 6 a me 6 Plus, nāna i hāʻawi i nā mea hou aʻe i hoʻohālikelike ʻia i ka hanauna i hala. I ka manawa like, akā, hiki ke manaʻo ʻia e hoʻomaikaʻi ke kūlana, e pili ana i ka iPhone SE i hoʻokuʻu hou ʻia, i hālāwai me ka pane maikaʻi a ʻo ia hoʻi, e like me Cook, ua ʻoi aku ka hoihoi ma mua o Apple i mākaukau ai, a me ka hāʻule. iPhone 7. Hiki i ka mea hope ke hoʻopaʻa i ka hoihoi like me ka iPhone 6 a me 6 Plus.

Ua hoʻokō ʻia ka hāʻule kuʻuna mua e iPads, nona ke kūʻai ʻana i hāʻule no ka ʻewalu o ka hapaha o ka lālani. I nā makahiki ʻelua i hala iho nei, ua hāʻule ka loaʻa kālā mai iPads i ka 40 pakeneka, a ʻaʻole hiki iā Apple ke hoʻopaʻa i ke kūlana. I nā hapaha e hiki mai ana, hiki i ka iPad Pro i hoʻopuka hou ʻia ke kōkua, a ʻōlelo ʻo Tim Cook e manaʻo ʻo ia i nā hopena maikaʻi loa i kēlā me kēia makahiki i nā makahiki ʻelua i hala i ka hapaha e hiki mai ana. Eia naʻe, ʻaʻole hiki ke kamaʻilio e pili ana i kahi mea pani a hahai paha i ka iPhone ma ke ʻano o ka loaʻa kālā.

Mai kēia hiʻohiʻona, aia a ke kānalua nei paha lākou e hiki ke lilo i ka huahana holomua hou aʻe, ʻo ka Apple Watch, ʻoiai lākou i kūleʻa i ka hoʻomaka ʻana, ʻaʻole ia he kiʻi kālā. Ma ke kahua o nā wati, akā naʻe, ke noho aliʻi nei lākou: i ka makahiki mua ma ka mākeke, ʻoi aku ka nui o nā loaʻa mai nā wati Apple he $1,5 biliona ma mua o ka mea i hōʻike ʻia e ka mea hana wati kuʻuna Swiss Rolex no ka makahiki holoʻokoʻa ($4,5 biliona).

Eia nō naʻe, hiki mai kēia mau helu mai nā helu indirect i paʻi ʻia e Apple i nā mahina i hala iho nei, ʻaʻole mai nā hopena kālā kūhelu, kahi i hoʻokomo pū ai ʻo Apple i kāna wati i ka ʻāpana nui o nā huahana ʻē aʻe, kahi, ma kahi o ka Watch, aia pū kekahi, no ka mea. laʻana, Apple TV a me Beats. Eia naʻe, ua ulu aʻe nā huahana ʻē aʻe ma ke ʻano he ʻano lako lako wale nō, i kēlā me kēia makahiki mai 1,7 a i 2,2 biliona kālā.

[su_pullquote align=”hema”]Ua ʻoi aku ʻo Apple Music ma mua o 13 miliona mau mea inoa.[/su_pullquote] ʻO Macs, i kūʻai aku ʻo Apple i ka hapaha hope e 600 ma lalo o hoʻokahi makahiki i hala, ua hoʻopaʻa pū kekahi i kahi hāʻule liʻiliʻi, he 4 miliona mau ʻāpana. ʻO kēia ka lua o ka hapaha o ka lālani i hāʻule ai ke kūʻai aku ʻana o Mac i kēlā me kēia makahiki, no laila, ʻike ʻia ʻo nā kamepiula Apple ke kope nei i ke ʻano o ka mākeke PC, e hāʻule mau ana.

ʻO ka ʻokoʻa, ʻo ka ʻāpana i hana maikaʻi loa i nā lawelawe. Mahalo i ka ʻōnaehana kaiaola ulu mau o Apple, i kākoʻo ʻia e hoʻokahi piliona mea hana ikaika, ʻoi aku ka kiʻekiʻe o nā loaʻa mai nā lawelawe ($6 biliona) ma mua o nā Macs ($5,1 biliona). ʻO kēia ka hapaha lawelawe holomua loa ma ka mōʻaukala.

Aia nā lawelawe, no ka laʻana, ka App Store, i ʻike i ka piʻi ʻana o 35 pakeneka o ka loaʻa kālā, a ʻo Apple Music, ʻoi aku, ʻoi aku ma mua o 13 miliona mau mea kākau (i Pepeluali he 11 miliona). Ma ka manawa like, ke hoʻomākaukau nei ʻo Apple i kahi hoʻonui hou o Apple Pay i ka wā e hiki mai ana.

Ua wehewehe ʻo Tim Cook i ka hapaha kālā ʻelua o 2016 he "paʻa loa a paʻakikī", akā naʻe, ʻoiai ka emi ʻana o ka loaʻa kālā, ua ʻoluʻolu ʻo ia i nā hopena. Ma hope o nā mea a pau, ua kūpono nā hopena i nā manaʻo o Apple. Ma ka hoʻokuʻu paʻi, ua hoʻokūpaʻa ke poʻo o ka hui i ka holomua o nā lawelawe i ʻōlelo ʻia ma luna.

Aia ʻo Apple i kēia manawa he $232,9 biliona kālā, me $208,9 biliona i mālama ʻia ma waho o ʻAmelika Hui Pū ʻIa.

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