Ondrej Holzman ʻO ke kūlana koʻikoʻi o nā hōʻailona koʻikoʻi loa o ka honua, i hōʻuluʻulu ʻia e Interbrand, ʻike i kahi hoʻololi i ka wahi mua i kēia makahiki ma hope o ʻumikumamākolu mau makahiki. Ma hope o ka noho aliʻi lōʻihi, haʻalele ʻo Coca-Cola iā ia, pono e kūlou iā Apple a me Google.
V ka paʻi o kēia manawa o ka pae Nā Huahana Laulima Hoʻokuʻu ʻia ʻo Interbrand Aia ʻo Coca-Cola i ke kolu o ka wahi, a ukali ʻia e IBM a me Microsoft.
"Ke hoʻomau nei nā ʻenehana ʻenehana i ka lanakila ʻana i nā ʻoihana honua maikaʻi loa," kākau i ka hōʻike o ka hui kūkākūkā, "Pēlā e hōʻike ana i ke kuleana koʻikoʻi a koʻikoʻi lākou i ko mākou ola."
Hoʻopili ʻia nā pae ma muli o nā kumu he nui e pili ana i ka hana kālā, ka kūpaʻa o ka mea kūʻai aku a me ke kuleana o kēlā me kēia brand i nā hoʻoholo kūʻai. Ma o kēia mau kumu, helu ʻo Interbrand i ka waiwai o kēlā me kēia brand. Ua waiwai ʻo Apple ma $98,3 biliona, Google ma $93,3 biliona, a me Coca-Cola ma $ 79,2 biliona.
"He liʻiliʻi nā hōʻailona i hiki ai i nā poʻe he nui ke hana maʻalahi i nā mea he nui, ʻo ia ke kumu i loaʻa ai iā Apple nā legiona o nā mea aloha aloha." wahi a ka mea paʻi. "Ma hope o ka hoʻololi ʻana i ke ʻano o kā mākou hana, pāʻani a kamaʻilio - a me ka ʻike ʻana i ka hiki ke kāhāhā a hauʻoli - ua hoʻonoho ʻo Apple i kahi pae kiʻekiʻe no ka aesthetics a me ka maʻalahi, a ke manaʻo ʻia nei nā ʻenehana ʻē aʻe e hoʻohālikelike iā ia, a ke hoʻomau nei ʻo Apple. ."
Ma mua o nā ʻoihana ʻenehana i kūlou ʻo Coca-Cola, nāna i hāʻawi i ke koʻokoʻo ma hope o nā makahiki he ʻumikumamākolu. Akā, ʻo Ashley Brown, ka luna o nā kamaʻilio digital a me nā ʻoihana pūnaewele, ua lawe ʻo ia i kahi ala a lawe i Twitter ma Apple a me Google. hoʻomaikaʻi ʻo ia: "Hoʻomaikaʻi iā Apple a me Google. ʻAʻohe mea mau loa a he mea maikaʻi ke noho ʻana i loko o ia ʻoihana stellar.
ʻO ka ʻumi kiʻekiʻe o ka paʻi hou loa o ka pae Nā Huahana Laulima Ua lawe maoli nā hui ʻenehana (ʻeono o nā wahi he ʻumi), akā ua ʻoi aku ke kaulike o nā ʻāpana ʻē aʻe. He ʻumikūmāhā o nā wahi 100 no ka ʻoihana kaʻa, ʻo ia hoʻi nā brand e like me Toyota, Mercedes-Benz a me BMW. ʻO nā hui mea kūʻai aku e like me Gilette e noho i ʻumikumamālua mau wahi, e like me nā ʻenehana ʻenehana. Ua hoʻopaʻa ʻia kahi hāʻule nui ma kēia wahi e Nokia, mai ka 19 a i ka 57th wahi, a laila haʻalele loa ʻo BlackBerry mai ka papa inoa.
Eia naʻe, pono paha i nā wahi mua ke nānā nui ʻia. ʻOiai ka hapa nui o Coca-Cola, ua ulu nui ʻo Apple a me Google. Mai ka makahiki i hala, ua ulu ʻo Coca-Cola i ʻelua pakeneka, ʻo Apple ma 28 pakeneka a ʻo Google a hiki i 34 pakeneka. Ua ulu pū ʻo Samsung, ma ka 20 pakeneka a ʻo ia ka ʻewalu.
“… lele…” OMG! :D
He kuhi hewa paha: He kakaikahi wale nō nā makai i hiki ke hana i nā mea he nui me ka maʻalahi