Michal Marek Ua pale ʻo Apple i kona kūlana ma ke ʻano he hōʻailona koʻikoʻi loa o ka honua a ma kēia kūlana hanohano i hōʻuluʻulu ʻia e ka hui Interbrand hōʻike hou i kona kua i kona mau hoa paio. ʻO Google, ʻo Apple ka mea hoʻokūkū nui loa ma ke kahua o ka mobile a, i kēia mau lā, nā ʻōnaehana hana kamepiula, ua loaʻa i ka lua o ka pae.
Ma waho aʻe o kēia mau ʻenehana ʻenehana ʻelua, ʻo ka ʻumi kiʻekiʻe he Coca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's a me Mercedes. ʻAʻole i hoʻololi ʻia ka noho ʻana o nā wahi mua ʻeono i hoʻohālikelike ʻia i ka makahiki i hala, akā ua hoʻololi ʻia kekahi mau ʻano ma nā pae ʻē aʻe. Ua haʻalele ka hui Intel mai ka 10 kiʻekiʻe, a ʻo ka mea hana kaʻa Iapana ʻo Toyota, no ka laʻana, ua hoʻomaikaʻi. Akā ua ulu pū ʻo Samsung.
Ua paʻa ʻo Apple i kona wahi mua no ka lua o ka makahiki holo. Ua hōʻea ka hui mai Cupertino i ke kiʻekiʻe o ka pae ma hope o ka haʻalele ʻana Ua lawe ʻo ia i ka makahiki i hala ka hui inu nui ʻo Coca-Cola. Eia nō naʻe, he nui ka Apple e hopu ai i kēia hui, ma hope o nā mea a pau, ua noho ʻo Coca-Cola i kahi mua no 13 mau makahiki.
Ua helu ʻia ke kumukūʻai o ka brand Apple ma 118,9 biliona kālā i kēia makahiki, a ua hoʻopaʻa ʻia kona kumukūʻai i ka piʻi ʻana o ka makahiki he 20,6 biliona. Ma 2013, ua helu ka hui like i ke kumukūʻai o ka brand Californian ma 98,3 biliona kālā. Hiki iā ʻoe ke ʻike i ka pae piha me nā helu helu o nā hōʻailona pākahi ma ka pūnaewele bestglobalbrands.com.
I ka mahina i hala aku nei, ua hoʻolauna ʻo Apple i nā iPhones nui hou me ka nui 4,7-inch a me 5,5-inch. Ua kūʻai ʻia kahi 10 miliona o kēia mau mea hana i nā lā mua ʻekolu, a ua haki hou ʻo Apple i kāna moʻolelo makahiki me kāna kelepona. Eia kekahi, ua hōʻike pū ka hui i ka Apple Watch lōʻihi i kali ʻia, pono ke kūʻai aku i ke kakahiaka aʻe. Manaʻo nui ka ʻoihana a me nā mea loiloi mai iā lākou. Eia kekahi, ua hoʻonohonoho ʻia kahi hālāwai Apple hou no ka Pōʻalima aʻe, ʻOkakopa 16, kahi e hōʻike ʻia ai nā iPads hou a lahilahi me Touch ID, kahi iMac 27-inch me kahi hōʻike Retina maikaʻi a me kahi Mac mini hou e hōʻike ʻia.
