Ondrej Holzman Inā makemake ʻoe e kūʻai i nā huahana Bose, mai nānā ʻoe ma mua o ka Apple Online Store. Ua huki ka hui Kaleponi iā lākou mai kāna hale kūʻai pūnaewele, a hiki iā mākou ke manaʻo e hoʻōki lākou i ka ʻike ʻia ʻana ma nā papa brick-a-mortar ma mua o ka lōʻihi. Ke hoʻomau nei ke kaua hoʻokūkū ma waena o Bose a me Beats, a Apple i kūʻai ai i ka waena o kēia makahiki.
E pili ana i ka ʻoiaʻiʻo e hoʻōki ʻo Apple i ke kūʻai ʻana i nā headphone Bose, kahi hoʻokūkū pololei iā Beats e Dr. ʻO Dre, i kāna mau hana, ua manaʻo ʻia no kekahi manawa. I kēia manawa, ua wehe ʻia nā huahana Bose mai ka Apple Online Store. ʻAʻohe SoundLink Mini a i ʻole SoundLink III i hāʻawi ʻia ma aneʻi.
ʻO Bose a me Beats ʻoiai i ka pule i hala pau lakou pāʻani no kahi patent e pili ana i ka hoʻemi ʻana o ka walaʻau ambient, akā hoʻomau lākou i ka hakakā no kēlā me kēia mea kūʻai aku ma ka mākeke. No ka laʻana, ua kau inoa ʻo Bose i kahi ʻaelike pipiʻi loa me ka NFL, e hōʻoiaʻiʻo ana e pono nā mea pāʻani a me nā kumu aʻoaʻo e hoʻokomo i kāna mau headphone i ka wā o nā pāʻani a me nā nīnauele.
Inā uhaki kekahi i ka ʻaelike, e hoʻopaʻi ʻia ʻo ia, e like me ka mea i ʻike mua ʻia e 49ers quarterback Colin Kaepernick. ʻO ka mea hoʻokumu ʻo Beats ʻo Jimmy Iovine, akā naʻe, kahi pāpā like ʻole i nā headphone Beats e Dr. Ua ʻōlelo ʻo Dre hookipa mai. ʻO ia ke kumu o ka hoʻolaha nui ʻana i kāna huahana me ka ʻole o ka hui ponoʻī e hana i kekahi mea.
Ma kahi o Beats, aia nā hale kūʻai ʻo Apple i kēia manawa ʻo Sennheiser a me Bowers & Wilkins mea ʻōlelo. Pono ʻoe e hele i nā wahi ʻē aʻe no nā huahana Bose.
... A pili kēia i nā poʻe ʻē aʻe ʻaʻole i hāʻawi i nā ʻōlelo a Apple. Manaʻo wau ʻo Dr. E ʻai mālie ʻo Dre i nā hōʻailona ʻē aʻe inā ʻaʻole lākou e hoʻohaʻahaʻa i ke kumukūʻai a ʻaʻole lawa ka palena o Apple. ʻO nā ʻāpana Apple wale nō ka ʻāpana nui o nā ʻōpala a Apple i kūʻai aku ai…