Michal Marek
Ua hoʻokuʻu ʻo Apple i kēia lā i nā hopena kālā no ka hapaha kālā hope loa o 2016 a hōʻike i ke ʻano o ka hopena ma ka mākeke i nā mahina ʻekolu i hala. Ua kūpono loa nā helu i paʻi ʻia me nā kuhi Wall Street. No nā mahina o Iulai, ʻAukake a me Kepakemapa, 45,5 miliona iPhones a me 9,3 miliona iPads i kūʻai ʻia. Ua hōʻea ka loaʻa kālā o ka hui i 46,9 biliona kālā, a ua hoʻopaʻa ʻo Apple ma lalo o Tim Cook i ka emi ʻana o kēlā me kēia makahiki i ka hapaha ʻekolu o ka lālani.
Eia kekahi, ua hoʻopaʻa ʻia nā kūʻai iPhone i ka emi ʻana o ka makahiki ma ka makahiki mai ka makahiki 2007, i ka wā i hoʻokuʻu ʻia ai ke kelepona ʻo Apple (ua helu ʻia ka makahiki helu helu mai ka hoʻomaka ʻana o ʻOkakopa a hiki i ka hopena o Kepakemapa aʻe).
Ua hōʻike ʻo Apple i ka loaʻa kālā he ʻeiwa piliona kālā a me ka loaʻa kālā ma ka pāʻani o $1,67 no ka hapahā ʻehā. Loaʻa nā loaʻa no ka makahiki kālā holoʻokoʻa 2016 i $ 215,6 biliona, a ua manaʻo ʻia ka loaʻa kālā piha o Apple ma $45,7 biliona. I hoʻokahi makahiki ma mua, ua hōʻike ʻo Apple i kahi waiwai o 53,4 biliona kālā. No laila ua hoʻopaʻa ka ʻoihana i kāna emi ʻana o ka makahiki mua mai ka makahiki 2001.
Eia kekahi, ʻo ka nūhou maikaʻi ʻole ua hāʻule ke kūʻai aku o Apple i iPhones, iPads a me Macs. ʻO ka hoʻohālikelike ʻana i ka hapahā ʻehā o kēia makahiki a me ka makahiki i hala e like me kēia:
- Loaʻa: $46,9 biliona vs. $51,5 biliona (lalo 9%).
- iPhones: 45,5 miliona vs. 48,05 miliona (lalo 5%).
- iPads: 9,3 miliona vs. 9,88 miliona (lalo 6%).
- ʻO Macy's: 4,8 miliona vs. 5,71 miliona (lalo 14%).
Ma kahi ʻē aʻe, ua hana maikaʻi loa nā lawelawe a Apple. Ma kēia māhele, hoʻomau ka ʻoihana i ka ulu ʻana i kēia hapaha ma kahi o 24 pakeneka, e lawe ana i ka ʻoihana lawelawe o ka hui ma mua o kona mau kiʻekiʻe ma mua. Akā ʻo ka hāʻule ʻana o kanakolu pākēneka o ka makahiki ma ka mākeke Kina a me ka hāʻule ʻana o ke kūʻai aku o nā "huahana ʻē aʻe", ʻo ia hoʻi ka Apple Watch, iPods, Apple TV a me nā huahana Beats.
ʻO ka nūhou maikaʻi no Apple a me kahi manaʻo hoʻohiki no kona wā e hiki mai ana ʻo nā huahana hou i alakaʻi ʻia e ka iPhone 7 a me Apple Watch Series 2 ʻaʻole i nui ka manawa e ʻike ʻia i nā hopena kālā nā MacBook hou i kēia pule.
Pono e hoʻomaikaʻi hou ke kālā o ka hui i nā hapaha e hiki mai ana. Ma hope o nā mea a pau, hōʻike ʻia nā manaʻo maikaʻi i ke kumukūʻai o nā ʻāpana, nona ka waiwai i hoʻonui ʻia ma kahi kokoke i ka hapaha mai ka paʻi ʻana o nā hopena hapahā hope loa a ma kahi o 117 kālā.
Nā pāpale iā Apple no ka ulu ʻana ma kahi o 9 mau makahiki pololei. Hiki i nā hui ʻē aʻe ke moeʻuhane wale i kēlā. ʻAʻole hiki iā ʻoe ke ulu a hiki i ka palena ʻole, ʻoi aku, ua manaʻo ʻia mai Apple, no ka mea, he nui ke kaomi ma luna o ia ma muli o kekahi mau ʻenehana hou "wow" / hoʻonā / hoʻonui nui, a me nā mea ʻē aʻe. i waho, i ole e kuai i ka mea kahiko unnecessarily 'enehana.
ʻO ka emi iki o kēlā ʻoihana kūleʻa he pōmaikaʻi ʻaʻole wale no nā mea kūʻai aku, akā no ia iho, pono ia e hoʻāʻo e hoʻomaikaʻi i nā huahana.
ʻAe, ke manaʻolana nei au e hāʻule pono ʻo Apple a laila e hoʻi haʻahaʻa i ke kākoʻo ʻana i nā ʻoihana - ʻo ka mea a lākou e hōʻike nei i nā makahiki i hala aku nei me nā puke puke he mea ʻakaʻaka - ʻo ka MacBook kaʻao he kelepona nui wale nō - ʻaʻohe mea hiki ke hoʻonui ʻia, ʻaʻohe mea hiki ke hoʻoponopono - He wela a he weliweli - ʻoi aku ka liʻiliʻi o ka pākaukau - ʻo ka mea ʻoi aku ka lahilahi / liʻiliʻi loa / me ke kiʻekiʻe kiʻekiʻe o ka pixel ma ka honua he pahele maikaʻi ia no ka ʻohana hipa o nā mea hoʻohana maʻamau (koʻu 6 makahiki. Ua ʻoi aku ka maikaʻi o ka MBP17 ma mua o ka MBP hou loa - ma ka lā ʻapōpō e kāhāhā lākou a hele mai me ka 4 kg, 3 knm mānoanoa plastic me ka nui hōʻike hōʻike a me ka mana a me ke ola pākaukau :) kala mai, he ʻakaʻaka kēia, akā aia kekahi. noʻonoʻo)
Ua ʻike ʻia kahi ʻoihana ma o ka loaʻa ʻana o nā pono a me nā koi like me ʻoe?
A inā pēlā, loaʻa iā ʻoe ka manaʻo e hoʻolilo ʻo Apple i ke kālā i ʻoi aku ka nui o nā poʻe ʻē aʻe - nā hipa i kou manaʻo?
ʻAʻole au i ʻike i nā mīkini e holo like me ke kaulike a hilinaʻi hoʻi e like me ka Mac a no laila he ʻano hana ʻē aʻe, no laila ke manaʻo nei au e hana maikaʻi lākou. Akā, ua hewa paha au.
Eia nō naʻe, kahaha mau wau i ka hilinaʻi o kekahi "ʻoihana" (ʻo ia ka mea i ʻike nui ʻia e ka hiki ke paʻi ma ke kīpē) ʻike pehea e loaʻa kālā ai - ʻoi aku ka maikaʻi o ka ʻike ma mua o ka mea i ʻike ʻia. ka poʻe me ka loaʻa ʻana o ka ʻikepili pololei loa, nā poʻe mai ka ʻoihana ʻoi aku ka maikaʻi o ka honua no ka manawa lōʻihi a me kahi ʻike. He mea kupanaha ka loaʻa ʻana o ia mea iā mākou ma ʻaneʻi... a pehea ka nui o ka makemake o ka ʻoihana e hōʻike i ke ʻano o kāna mau pono "ʻoi aku ka maikaʻi" ma mua o nā makemake o nā mea ʻē aʻe, ʻo ia hoʻi he mea kupanaha.
eia ka mea e pili ana i ka ʻoiaʻiʻo ua kālele ʻia ka ʻāpala i ka poʻe noʻonoʻo mai ka hoʻomaka ʻana, nāna i kākoʻo iā ia i nā manawa pilikia ʻaʻole wale ma muli o ka kūpaʻa i ka brand, akā no ka mea ke hoʻolilo ʻoe i $1000 i nā lako a me nā lako polokalamu, ʻaʻole ʻoe makemake. e hoʻololi, me ka nānā ʻole i ka nui ʻole o nā koho i kēlā manawa. I kēia manawa, ʻoi aku ka makemake o ka apple i nā polokalamu ʻoihana (ka hopena o Aperture me ka ʻole o kahi pani, i kekahi mau makahiki i hala aku nei ka ʻoki ʻoki nui ʻana, a me nā mea ʻē aʻe). Ma ke kahua o ka lakohana, pili ia i nā mea e like me ka hiki ʻole o kahi gpu i hoʻolaʻa ʻia i ka mb pro liʻiliʻi, kahi manawa hoʻomohala lōʻihi loa ma waena o kēlā me kēia hanauna, inā mākou e kamaʻilio e pili ana i ka mb pro a i ʻole ka mac ʻaʻole i hoʻonui ʻia no 3 mau makahiki. makahiki. ʻO nā haʻawina hoʻopaʻa pākaukau he mea minamina loa. No ka laʻana, pilikino, makemake nui wau i ke koho o kahi 5k imac me kahi 1tb pci ssd a me kekahi mau tb ma nā disks maʻamau ma o ka pilina sata no ka wikiō. A ke kamaʻilio pū nei mākou e pili ana i nā mea liʻiliʻi e like me ka loaʻa ʻole o ka mea nānā apple kumu i noho aliʻi mau ai, ka hiki ʻole o kahi kīpē kumu me kahi papa helu, etc. Hāʻawi iā lākou no ka mea e nānā ana lākou i ka ios a me ka macbook a me kekahi 1mm thinning. No ka hoʻopau ʻana, no Apple i kēia manawa ʻoi aku ka maikaʻi o ka hana ʻana i nā huahana ola, akā ʻaʻohe ʻano e mau loa, no laila pono ʻo Apple e helu i ka ʻoiaʻiʻo o ka poʻe kūʻai ip a me nā mea like ma muli o ke ʻano e kūʻai aku i kahi mea ʻē aʻe. Ma ke koi ʻana i nā poʻe loea e hoʻohana i nā polokalamu Adobe, ʻaʻole hiki iā Apple ke mālama iā lākou i loko o kāna kaiaolaola, a he mea nui paha e hoʻololi ka nui o kēia mau mea hoʻohana i nā mīkini e ʻoi aku ka liʻiliʻi a ma ka manawa like e hāʻawi i ka mana helu kiʻekiʻe no nā polokalamu Adobe. (hiki ke ʻike maopopo ʻia ma nā kiʻi, no ka laʻana, ʻoi aku ka maikaʻi o Nvidia no Adobe ma mua o "Apple" AMD, ʻo ia hoʻi, kūpono no ka ʻoki hope loa).
ʻAʻohe pōʻino. Eia nō naʻe, ʻoi aku ka nui o ka loaʻa kālā o ka ʻoihana, a ʻo ia ʻano hoʻolaha liʻiliʻi e hiki ke pōmaikaʻi a wikiwiki i nā mea hou i ka hakakā ʻana i ka hoʻokūkū.
Ma hope o ka mea a lākou i hōʻike ai i loko o 2 mau hola i nehinei a me ka mea hoʻokūkū a Microsoft i hana ai me kā lākou "Surface iMac" ʻaʻole pono lākou i kahi hāʻule wale a kala wau.
ʻAe, ʻaʻole wau e ʻakaʻaka, kūʻai wale ka poʻe i nā MAC ;-)
Ua kūʻai nui lākou i nā iPads a ʻaʻole i hana hou ka iPhone 7.