Michal Marek ʻOiai e hiki mai ana ka Apple Watch ma nā hale kūʻai ma mua o hoʻokahi mahina, hiki iā lākou ke kaena i kahi makana hanohano mai ka hui International Forum Design. ʻO ka inoa pololei o ka makana ʻo 2015 iF Gold Award a he makana makahiki ia no ka hoʻolālā ʻenehana. Ua kapa ka jure i ka Apple Watch "he icon".
ʻO ka manaʻo o ka hoʻohui ʻana i nā mea maʻamau e like me ka ʻili a me ka metala me nā ʻenehana ultra-modern e hana i kahi mea hoʻohana kiʻekiʻe loa i hopena i kahi huahana kūpono e hāʻawi ana i kahi ʻike mea hoʻohana maopopo ʻole. Loaʻa nā helu Apple Watch me kēlā me kēia kikoʻī hoʻolālā a he ʻāpana hoʻolālā kupaianaha. He ikona lākou no mākou.
Ua hāʻawi ka International Forum i ka makana hanohano mai ka makahiki 1953, a ua loiloi kāna jure i nā huahana e like me ka nui o nā pae hoʻohālike, e like me ka hana hana, ke koho ʻana i nā mea, ke aloha o ke kaiapuni, ka maikaʻi o ka hoʻolālā, palekana, ergonomics, hana a me ke kiʻekiʻe o ka hana hou. ʻO ka Apple Watch kekahi o nā huahana kelepona ʻelua ma waho o 64 mau mea hoʻokūkū e lanakila i ka ʻāpana gula kiʻekiʻe.
Ua hōʻiliʻili ka hui mai Cupertino i kekahi mau lanakila. Ma waena o nā mea lanakila o ka iF Design Awards he mau huahana Apple nui e like me ka iPhone 6, iPad Air a me iMac. Ma waena o nā mea i loaʻa mua he mau ʻelele mai ka laulā o nā lako Apple, me ka EarPods a me ka Apple Keyboard. Ma ka huina, ua loaʻa iā Apple he 118 iF Design Awards, me 44 o kēia mau makana i loko o ka ʻāpana "Gold" kiʻekiʻe.
ʻOiaʻiʻo, hauʻoli nui lākou ma Cupertino e pili ana i kēlā lanakila no kā lākou wati. ʻO ka hoʻolālā o ka Apple Watch ka mea i manaʻo ʻia ʻo ia kekahi o nā hiʻohiʻona nui a me kahi ʻano nui o kā lākou kūʻai. Ho'āʻo ʻo Apple e hoʻokaʻawale iā ia iho mai nā mea hana ʻē aʻe o nā "wearables" a hoʻonani i ka Apple Watch ma ke ʻano o kahi mea hoʻonaninani maikaʻi. Makemake ʻo Tim Cook a me kāna hui e hoʻololi i ka ʻoihana hana ma kā lākou ala ponoʻī ma o ka Apple Watch. ʻAʻole lākou e manaʻo e lawe wale i kahi mea pāʻani uila no kekahi mau mea hoihoi a me nā mea hoʻoponopono makasina ʻenehana.
Ma hope o nā mea a pau, hōʻike ke ʻano o ka hoʻolaha hoʻolaha i kahi e makemake ai ʻo Apple e kuhikuhi me kāna wati. Ua ʻike ʻia ʻo Apple Watch i kēia manawa, no ka laʻana ma ka uhi o Self magazine, kahi i hōʻike ʻia e ke kumu hoʻohālike ʻo Candice Swanepoel, i loko o ka iconic ʻo ka makasina ʻo Vogue a i ʻole ma ka ʻōlelo Pākē ʻO Yoho fashion magazine.
Ua uku ʻia ʻo PR a ma waho o ka lua kupapaʻu - "E hoʻolei aku au i kou hanohano" - ʻo APPLE kēia??
Hoʻomanaʻo mai iaʻu i nā "kauka" i hāʻawi ʻia i nā poʻe kālai'āina e nā kulanui like ʻole. Hāʻawi nā kulanui āpau iā lākou i kekahi poʻe me ka ʻike ʻole o kekahi mea e kākoʻo ai. ʻAʻohe mea i ʻike i ka wā e pono ai ke kulanui i ka mea kālai'āina i nīnau ʻia no ke kālā i hāʻawi ʻia. Ma ka hihia o Apple, manaʻo wau ʻo ia kekahi o nā mea kākoʻo nui o ka hoʻokūkū, a i ʻole ia e hoʻolako mau i ka jure me iPads, etc. He mea hoʻolālā wau iaʻu iho, a mai kahi ʻoihana ʻike, ʻo ka mea wale nō. ʻO ka mea hoihoi iaʻu e pili ana i ka Apple Watch ʻo ia ka hiki ke hoʻololi i ke kaula. No ka hoʻolālā, ua manaʻo wau i nā mea hou aʻe mai kēia hui. Me kēia huahana, ʻaʻole ʻo ia i hele i kona aka ponoʻī ma ka manawa wale nō. ʻO ka ʻoiaʻiʻo paha e hoʻokomo ʻia ka Apple Watch ma waena o nā kiʻi hoʻolālā e pili ana, no ka laʻana, ʻo Starck's stopwatch, ʻaʻohe o ka nīnau.