Ondrej Holzman ʻO Musa Tariq kahi loea media ma Burberry a me Nike, a ua hoʻowalewale ʻia ʻo ia i ko lākou kūlana e Apple, ka mea i ʻike ʻia e hoʻololi ana i kāna ala i ana mua ʻia i ka ʻoihana pūnaewele. E hōʻike ʻo Tariq iā Angela Ahrendts, ke poʻo o ke kūʻai aku, a e lawelawe ma ke ʻano he Luna Hoʻokele Digital Marketing. No laila, pono ʻo ia e hoʻopili pono i ka ʻoihana pūnaewele me ka hale kūʻai.
Me Ahrendts i ʻike maikaʻi ai ʻo Tariq. Ua hana like lāua ma ka hale hana ʻo Burberry, kahi i hoʻāʻo ai lāua e hoʻohana i ka media social i nā ala hou e hoʻolaha ai i ka brand a ua kūleʻa loa i ka hana ʻana. ʻO ka manaʻo nui ka hoʻolaha Tweetwalk i alakaʻi ʻia e Tariq. Ua hoʻopuka ʻo Burberry i nā kiʻi o ka hōʻiliʻili hou loa ma mua o ka wehe ʻia ʻana e nā hiʻohiʻona ma ka catwalk, e hōʻoia ana i ka nānā nui ʻana ma mua, i ka wā a ma hope o ka hōʻike.
Mai Burberry, ua neʻe ʻo Tariq i Nike, kahi a hiki i ka hopena o Iulai ua lawelawe ʻo ia ma ke ʻano he luna nui o ka ʻoihana pūnaewele, e lawelawe ana i ka hui pū ʻana me nā mea pāʻani ma nā kahua huahana Nike āpau.
ʻO kou neʻe ʻana iā Apple Tariq hoʻopaʻa ʻia ma Twitter, kahi i piha ai kona kūlana hou. ʻOiai ua ʻike ʻia ka ʻoihana Kaleponi no kāna kūʻai kūleʻa ʻana, ke waiho mau nei ia ma hope o nā poʻe ʻē aʻe ma ke kahua o ka ʻoihana pūnaewele. Ma Facebook a me Twitter, ʻoiai ua mālama ʻo Apple i kekahi mau moʻolelo e pili ana, no ka laʻana, iTunes a me ka App Store, a me kekahi mau luna kiʻekiʻe, alakaʻi ʻia e Tim Cook, loaʻa nā moʻolelo pilikino ma Twitter, akā ʻoi aku ka nui o ka hoʻoikaika ʻana i ka brand i kēia manawa ʻaʻole ia. ʻike ʻia. ʻO Tariq, nona nā papahana holomua he nui ma hope ona, hiki iā ia ke hana i kēia.
Loaʻa iā ʻoe kahi hewa ma ke poʻomanaʻo "Buberry".