Pani hoʻolaha

I nā makahiki i hala iho nei, ʻaʻohe huahana Apple i kamaʻilio e pili ana i kona make ʻana e like me ka iPod, a i ʻole nā ​​iPod āpau. I kēia lā, ʻo nā mea pāʻani mele kaulana loa, kahi a Apple i kamaʻilio ai i ka honua o nā mele e like me nā mea ʻē aʻe ma mua o ia, ke nalowale nei ko lākou pili i ka wikiwiki a me ka wikiwiki. ʻO ka hōʻoia nō hoʻi ka hāʻule mau ʻana o ke kūʻai ʻana o nā iPod. He ʻano inexorable a ʻaʻole hiki iā Apple ke hoʻōki iā ia ...

E like me ka mea maʻamau, hiki iā mākou ke lawe hou aʻe mai nā hopena kālā no ka hapaha i hala i hōʻike ʻia e Apple i ka mahina i hala. ʻAʻole ia he manawa hāʻule, e like me ka hoʻāʻo ʻana o kekahi poʻe nūpepa maikaʻi ʻole a me nā loiloi e wānana. Ma hope o nā mea a pau, ʻo ka 15th kiʻekiʻe loa o ka loaʻa kālā ma ka ʻoihana ʻoihana i ka mōʻaukala ʻaʻole hiki ke hoʻopōʻino, ʻoiai he nui ka poʻe e ana iā Apple ma kahi ʻāpana ʻokoʻa.

Eia naʻe, pono e nānā i nā hopena mai nā ʻaoʻao ʻelua. Ma waho aʻe o ka kūʻai ikaika ʻana o iPhones, aia kekahi mau huahana ʻaʻole maikaʻi. Ke kamaʻilio maopopo nei mākou e pili ana i nā iPod, e hoʻomau i ka haʻalele ʻana mai ko lākou nani a lilo i mea hoihoi ʻole no Apple. Ua kūʻai ʻia nā mea pāʻani mele ʻo Apple mai ka liʻiliʻi loa o 2004, i ka wā i komo mua ai ka 4th generation iPod classic me ka huila kaomi iconic i ka mākeke.

ʻOiai ke lawe mai nei nā iPhones i ke kālā nui loa i ka waihona kālā o Apple i kēia manawa (ʻoi aku ma mua o ka hapalua), ʻaʻole hāʻawi hou nā iPod i nā mea āpau. ʻAe, ʻelua a ʻekolu hapaha miliona o nā ʻāpana i kūʻai ʻia i ka hapaha hope i hoʻopaʻa ʻia iā Apple ma kahi o ka hapalua piliona kālā, akā ʻo ka hapalua wale nō ia o ka makahiki i hala, a ma ke ʻano o nā loaʻa kālā āpau, hōʻike nā iPod i hoʻokahi pakeneka. He mea nui ka emi ʻana o ka makahiki ma ka makahiki, a ʻaʻole e hoʻopakele hou ʻo iPod i ka Kalikimaka, i ka makahiki i hala, i ka wā ikaika maʻamau, ʻaʻole i piʻi maikaʻi ke kūʻai ʻana o iPod ma mua o ka awelika no ka manawa mua, akā hāʻule loa i loko.

Ua noho mālie ʻo Apple e pili ana i kāna mau mea hoʻokani mele no hoʻokahi makahiki a me ka hapa. Ua hoʻolauna hope ʻo ia i nā hanauna hou o iPod touch a me nano i Kepakemapa 2012. Mai ia manawa, ua hoʻohuli ʻo ia i kāna manaʻo i nā mea hana ʻē aʻe, a ʻo nā helu kūʻai aku o nā iPhones a me nā iPads e hōʻoia i ka hana maikaʻi. Inā he hui kū hoʻokahi ka iPhone, e hoʻouka ʻo ia i nā ʻoihana he iwakālua kiʻekiʻe loa me ke kūʻai nui loa ma ka papa inoa Fortune 500. A ʻo ka iPhone ka mea e lawe ana i nā mea kūʻai aku mai nā iPod i kahi ʻike maopopo ʻole. Ma waho aʻe o ka lilo ʻana i kelepona paʻa a me ka mea kamaʻilio pūnaewele, ʻo ka iPhone kekahi iPod - e like me kā Steve Jobs i ʻōlelo ai i ka wā i hoʻolauna ʻia ai - a ʻoi aku ka liʻiliʻi o nā mea hoʻohana e makemake e loaʻa kahi iPod i loko o kā lākou ʻeke me ka iPhone.

No laila ke alo nei ʻo Apple i kahi nīnau paʻakikī: pehea e pili ana i nā iPod? Akā ʻike ʻia e hoʻoponopono lākou iā ia ma Cupertino. ʻEkolu mau hiʻohiʻona: e hoʻolauna i nā mana hou a manaʻolana no ke kūʻai ʻana i ʻoi aku ka maikaʻi, e ʻoki i ka māhele iPod holoʻokoʻa no ka maikaʻi, a i ʻole e ola nā hanauna kahiko i ka wā e lawe mai ai lākou i ka loaʻa kālā, a i ka wā e pau ai ka pili pono ʻana, e hoʻōki i ke kūʻai aku iā lākou. . No ka makahiki i hala a me ka hapa, ua hoʻomaʻamaʻa maikaʻi ʻo Apple i ke ʻano i ʻōlelo ʻia i hala, a ʻo ia paha, e like me ia, e alakaʻi i ke ola o nā iPod a hiki i ka hopena.

ʻOiai ʻokoʻa nā hana a Apple mai ka mea a mākou e manaʻo ai mai nā hui nui, ʻaʻole paha e kūʻē ʻo Apple iā ia iho a hoʻopau i kahi huahana e loaʻa mau ana ke kālā kūpono, ʻoiai inā hoʻokahi wale nō pakeneka i ka pōʻaiapili o ka holoʻokoʻa. na loaa. No laila, ʻaʻohe kumu o Apple e kākau i kahi epitaph i nā iPod mai kēia manaʻo. I ka manawa like naʻe, ʻaʻole ia he mea maoli ke pale aku i ka hāʻule nui o nā kūʻai. ʻO ke ala wale nō e hoʻōki ai iā ia ʻo ka hoʻolauna ʻana i nā iPod hou, akā makemake kekahi?

He mea paʻakikī ke noʻonoʻo i kahi hiʻohiʻona e hoʻihoʻi i nā iPod i ko lākou nani kahiko. I ka pōkole, ʻaʻole "i loko" nā mea hana hoʻokahi, hiki i nā smartphones a me nā papa ke hana i nā mea āpau a nā iPod i hana ai a ʻoi aku. ʻO ka pōmaikaʻi nui loa ʻo ia ka pili kelepona, i loaʻa i ka mea nui i ka honua mele o kēia lā. Ke ʻike nei nā lawelawe streaming e like me Spotify, Pandora a me Rdio i kahi boom nui, e lawelawe ana i nā mele i nā mea hoʻohana ma o ka Pūnaewele no kahi uku liʻiliʻi a nui paha, a ke hoʻomaka nei hoʻi ʻo iTunes e uku no kēia ʻano. ʻAʻole kūpono ka hui pū ʻana o iPod + iTunes, no laila, ʻo ka mea hou e pono ai i nā iPod he pili kelepona a pili i nā lawelawe streaming. Akā naʻe, ke waiho nei ka nīnau inā makemake paha kekahi i kahi huahana inā he mau kakini o nā mea ʻē aʻe āu e hiki ai ke kāhea aku, kākau i kahi leka uila, pāʻani i kahi pāʻani a i ka hopena ʻaʻole pono ʻoe. e hoʻolilo i kēlā mea nui no ka mea hana.

Ua ʻike ʻo Apple ʻaʻole hiki iā lākou ke hana hou me nā iPod. ʻO kahi kokoke i ʻelua makahiki o ka hāmau ʻana he hōʻike maopopo loa ia o kēia, a he mea kāhāhā nui inā loaʻa iā mākou nā iPod hou i kēia makahiki - i ka manawa e hoʻolauna hope ai ʻo Tim Cook i kahi huahana o ka mea i kapa ʻia "ʻano hou". ʻOiaʻiʻo, ʻo kēlā hāmeʻa mai ka "ʻano hou" hiki ke hana maikaʻi me nā iPod, akā i kēia manawa ʻo Apple wale nō ka ʻike inā ʻo ia ka hihia. ʻO ka ʻoiaʻiʻo ʻaʻole ia he mea nui loa. Ua kokoke loa ka hopena o nā iPod. ʻAʻole makemake hou nā mea kūʻai aku iā lākou, a inā ʻaʻole makemake ka poʻe hope ʻekolu miliona iā lākou, e haʻalele lākou. Me ka noho mālie a me ka manaʻo o kahi hana i hana maikaʻi ʻia. Ua ʻoi aku ka maikaʻi o Apple ma mua o nā mea hoʻololi no lākou, ma ka liʻiliʻi loa i ka loaʻa kālā.

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