Tomas Chlebek ʻO kahi hapa nui o ka Super Bowl, ka hopena o ka National Football League, ʻo ia kāna ʻāpana hoʻolaha. ʻAʻole hāʻawi ʻo Apple i kāna wahi i kēia makahiki, akā ua ʻike ʻia kona inoa ma ka hoʻolaha, nona nā mea hana nui ʻo U2, (Product) RED a me Bank of America. Ua hiki iā U2 ke hoʻoiho i kā lākou mele hou me ka manuahi mai iTunes no 24 mau hola ʻike makaʻole a ua hoʻohiki ʻo Bank of America e hāʻawi i $1 i ka (Product) RED Foundation no kēlā me kēia hoʻoiho.
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Ua hoʻokumu ʻia ke kahua ma 2006 e Bono (ke alakaʻi mele o U2) a me ka mea hana ʻo Bobby Shriver i mea e hoʻonui ai i ke kālā e hakakā ai i ka maʻi HIV / AIDS ma ʻApelika. Mai ia manawa, ua hāʻawi aku ʻo Apple ma mua o 65 miliona kālā. ʻO nā hui ʻē aʻe e like me Nike, Starbucks, American Express a me Converse e pili pū ana me ka hoʻolaha. Ma ka huina, ua kōkua mua ʻo Product (RED) me kahi kālā ma mua o 200 miliona mau kālā.
ʻO kēia, 3 miliona i hoʻonui ʻia ma o ka hanana Bank of America, kahi hoʻohui hou i nā hoa o ka hoʻolaha. Ua loaʻa ka miliona mau hoʻoiho mua i loko o hoʻokahi hola ma hope o ka hōʻike ʻana o ka hoʻolaha.
Huina ʻike makaʻole ʻO ia ka mea hou mua no ka album "No Line on The Horizon" i ka makahiki 2009. ʻAʻole i manaʻo ʻia ʻo ia ka mea hoʻokahi mai ka album hou, akā he mea hoʻomanaʻo ʻo U2 "keia mau". Loaʻa ia no ka hoʻoiho ʻana Eia, akā ʻaʻole no ka manuahi, me nā mea i loaʻa a pau e hele i ka Global Fund to Fight Cancer.
