Libor Kubín ʻO ka paukū o kēia lā mai ka puke ʻo The Steve Jobs Journey na Jay Elliot ka mea hope loa. E aʻo mākou e pili ana i ka huakaʻi mai Motorola ROKR i ka hoʻomohala ʻana i kāu iPhone ponoʻī, e pili ana me AT&T, a no ke aha e pono ai i kekahi manawa ke hoʻi i ka hoʻomaka a hoʻololi i ka papa.
13. E LOAA I KA HOAKAKA O KA "SENSION": "No Apple ia"
ʻAʻohe mea ʻē aʻe i ka honua o ka ʻoihana ma mua o ka hoʻokumu ʻana i kahi huahana i makemake koke ʻia e nā miliona o ka poʻe e loaʻa, a he nui ka poʻe i loaʻa ʻole i ka poʻe i ʻoi aku ka pōmaikaʻi - ʻo ia ka mea nona.
ʻAʻohe mea ʻē aʻe ma mua o ke kanaka hiki ke noʻonoʻo i kēlā huahana.
E hoʻohui i hoʻokahi mea hou: ʻo ka hana ʻana i kahi pūʻulu o kēia mau huahana hoʻohiwahiwa ʻaʻole ma ke ʻano he hoʻāʻo kaʻawale a kūʻokoʻa, akā ma ke ʻano he manaʻo koʻikoʻi kiʻekiʻe.
Ke ʻimi nei i kahi kumuhana koʻikoʻi
Na Steve's 2001 Macworld keynote i lawe mai i mau tausani i ka Moscone Center ma Kapalakiko a hoʻokomo i ka lehulehu o nā mea hoʻolohe TV ukali mai nā wahi a puni o ka honua. He mea kupanaha loa ia iaʻu. Ua waiho ʻo ia i kahi hihiʻo i loaʻa ka manaʻo o ka hoʻomohala ʻana o Apple i nā makahiki ʻelima a ʻoi aku paha, a hiki iaʻu ke ʻike i kahi e alakaʻi ai - i kahi kikowaena media hiki iā ʻoe ke paʻa i kou lima. Nui ka poʻe i ʻike i kēia hoʻolālā ma ke ʻano he hiʻohiʻona maikaʻi loa i kahi e hele ai ka honua. ʻO kaʻu mea i lohe ai, he hoʻonui ia o ka hihiʻo like āna i hoʻolauna mai ai iaʻu i iwakālua mau makahiki ma mua ma hope o ka kipa ʻana iā Xerox PARC.
I ka manawa o kāna kamaʻilio ʻana i ka makahiki 2001, ua hāʻule ka ʻoihana kamepiula. Ua hoʻōho ka poʻe pessimists e kokoke ana ka ʻoihana i ka lihi o ka pali. ʻO kahi hopohopo nui o ka ʻoihana, kaʻana like ʻia e ka poʻe paʻi, ʻo ia ka lilo ʻana o nā kamepiula pilikino, ʻoiai nā mea like me nā mea pāʻani MP3, nā kiʻi kiʻi kiʻi kiʻi, PDA a me nā mea pāʻani DVD e nalowale koke mai nā papa. ʻOiai ua kūʻai nā luna o Steve ma Dell a me Gateway i kēia laina o ka noʻonoʻo, ʻaʻole ʻo ia.
Ua hoʻomaka ʻo ia i kāna ʻōlelo ma ka hāʻawi ʻana i kahi moʻolelo pōkole o ka ʻenehana. Ua kapa ʻo ia i ka makahiki 1980, ʻo ka makahiki gula o nā kamepiula pilikino, ka makahiki o ka huahana, ka makahiki 1990 ka makahiki o ka Pūnaewele. ʻO ka makahiki mua o ke kenekulia iwakāluakūmākahi, ʻo ia ka makahiki o ka "digital lifestyle", kahi manawa e hoʻoholo ʻia ai ke kani ʻana e ka pahū ʻana o nā mea kikohoʻe: nā kamera, nā mea pāʻani DVD... a me nā kelepona. Ua kapa ʻo ia iā lākou ʻo "Digital Hub". A ma waenakonu o ia mea, ʻoiaʻiʻo, ʻo ka Macintosh-ka hoʻomalu, ka launa pū ʻana me, a me ka hoʻohui ʻana i ka waiwai i nā mea hana ʻē aʻe. (Hiki iā ʻoe ke ʻike i kēia ʻāpana o ka haʻi ʻōlelo a Steve ma YouTube ma ka ʻimi ʻana iā "Steve Jobs introduces the Digital Hub strategy".)
Ua ʻike ʻo Steve he kamepiula pilikino wale nō ka mea akamai e hoʻokele i nā hana paʻakikī. Hāʻawi kona mākaʻikaʻi nui i nā mea hoʻohana me ka ʻike ākea, a ʻoi aku ka maikaʻi o kāna waihona ʻikepili haʻahaʻa ma mua o ka mea e hiki ai i kēia mau mea ke hāʻawi iā ia iho. A laila wehewehe ʻo Steve i nā hoʻolālā o Apple.
Hiki i kekahi o kona mau mea hoʻokūkū ke hoʻohālike iā lākou. ʻAʻohe mea i hana, ʻo ia ka mea i hāʻawi iā Apple i poʻo hoʻomaka no nā makahiki: ʻo ka Mac ma ke ʻano he Digital Hub - ke kumu o ke kelepona, kahi kamepiula ikaika hiki ke hoʻohui i nā ʻano mea like ʻole mai nā TV a i nā kelepona i lilo lākou i mea nui o kā mākou mau lā. ola.
ʻAʻole ʻo Steve wale nō ka mea i hoʻohana i ka huaʻōlelo "digital lifestyle". Ma ka manawa like, e kamaʻilio ana ʻo Bill Gates e pili ana i ke ʻano o ka nohona kikohoʻe, akā me ka ʻole o ka hōʻike ʻana he manaʻo ʻo ia i kahi e hele ai a i kāna mea e hana ai. ʻO ko Steve manaʻoʻiʻo inā hiki iā mākou ke noʻonoʻo i kekahi mea, hiki iā mākou ke hoʻokō. Ua hoʻopili ʻo ia i nā makahiki e hiki mai ana o Apple me kēia ʻike.
Loaʻa i ʻelua mau hana
Hiki paha ke lilo i kapena o kekahi kime a i mea hookani ma kekahi i ka manawa hookahi? I ka makahiki 2006, ʻo ka Walt Disney Co. kūʻai iā Pixar. Ua komo ʻo Steve Jobs i ka papa alakaʻi o Disney a ua loaʻa iā ia ka hapalua o ke kumukūʻai kūʻai he $7,6 biliona, ʻo ka hapa nui o ia mea ma ke ʻano o Disney stock. Ua lawa ia e hoʻolilo iā ia i kuleana nui loa o ka ʻoihana.
Ua hōʻoia hou ʻo Steve iā ia iho he alakaʻi e hōʻike ana i ka mea hiki. Nui ka poʻe i manaʻo he ʻuhane ʻike ʻole ʻia ʻo ia ma Disney ma muli o kāna kūpaʻa iā Apple. Akā ʻaʻole pēlā. I kona neʻe ʻana i mua me ka hoʻomohala ʻana i nā huahana hoʻohiwahiwa ʻaʻole i hōʻike ʻia i ka wā e hiki mai ana, ua hauʻoli ʻo ia e like me ke keiki e wehe ana i nā makana i ka Kalikimaka i ka hoʻomohala ʻana i nā papahana Disney-Apple hou. "Ua kamaʻilio mākou e pili ana i nā mea he nui," i ʻōlelo ʻo ia i ka pro ʻO ka wiki pāʻoihana ʻaʻole i liʻuliʻu ma hope o ka hoʻolaha ʻia ʻana o ke kālepa. "Ke nānā nei i mua i nā makahiki ʻelima e hiki mai ana, ʻike mākou i kahi honua hoihoi loa i mua."
Hoʻololi i ke ala: pipiʻi akā pono i kekahi manawa
ʻOiai ʻo Steve e noʻonoʻo ana i nā pōhaku ʻanuʻu i ka Digital Hub, hoʻomaka ʻo ia e ʻike i nā poʻe ma nā wahi āpau e hoʻopaʻa nei i kā lākou kamepiula paʻa lima i nā manawa a pau. Ua hoʻopaʻa ʻia kekahi me ke kelepona paʻa i loko o ka ʻeke a i ʻole ka pahu, kahi PDA ma kahi ʻē aʻe, a he iPod paha. A aneane ʻo kēlā me kēia o kēia mau mea i lanakila ma ka ʻāpana "ʻino". Ma waho aʻe, pono ʻoe e kau inoa no kahi papa ahiahi ma kāu kula kūloko e aʻo pehea e hoʻohana ai. He kakaikahi ka poe i akamai ma mua o ka hana maʻamau, pono.
ʻAʻole paha ʻo ia i ʻike pehea e hiki ai i ka Digital Hub ke kākoʻo i ke kelepona a i ʻole ko mākou nohona kikohoʻe me ka hiki o Mac, akā ʻike ʻo ia he mea nui ka pilina pilikino. Aia kēlā ʻano huahana i mua ona, ma nā wahi a pau āna e nānā ai, a ua uē kēlā huahana no ka hana hou. Nui ka mākeke a ʻike ʻo Steve i ka honua a me ka palena ʻole. Hoʻokahi mea makemake ʻo Steve Jobs aloha ʻo ia ka lawe ʻana i kahi ʻano huahana a loaʻa mai i kahi mea hou e hoʻopau i ka hoʻokūkū. A ʻo ia ka mea a mākou i ʻike ai iā ia i kēia manawa.
ʻOi aku ka maikaʻi, he ʻano huahana i mākaukau no ka hana hou. He mea maopopo ua hele lōʻihi nā kelepona paʻa mai nā hiʻohiʻona mua. ʻO Elvis Presley kekahi o nā mea mua i komo i loko o kāna ʻeke. Ua kaumaha loa ʻo ia ʻaʻole i hana kekahi limahana akā e hele mau ana ma hope ona me ka lawe ʻana i kahi ʻeke. I ka emi ʻana o nā kelepona paʻa i ka nui o nā kāmaʻa kuʻekuʻe wāwae o ke kanaka, ua manaʻo ʻia he pōmaikaʻi nui kēia, akā pono mau lima ʻelua e paʻa i ka pepeiao. I ka manawa i nui ai lākou e komo i loko o kahi ʻeke a ʻeke paha, hoʻomaka lākou e kūʻai aku me he pupule lā.
Ua hana nui nā mea hana i ka hoʻohana ʻana i nā ʻāpana hoʻomanaʻo ikaika, nā antenna maikaʻi a me nā mea ʻē aʻe, akā ua hāʻule lākou i ka hele ʻana mai me kahi mea hoʻohana. Nui nā pihi, i kekahi manawa ʻaʻohe lepili wehewehe ma luna o lākou. A he palaka lākou, akā makemake ʻo Steve i ka palaka no ka mea ua hāʻawi iā ia i ka manawa e hana ai i kahi mea maikaʻi. Inā inaina nā mea a pau i kekahi ʻano huahana, ʻo ia ka manawa kūpono no kēlā me kēia Steve.
Ke lanakila ʻana i nā hoʻoholo hewa
Ua maʻalahi paha ka hoʻoholo e hana i ke kelepona paʻa, akā ʻaʻole maʻalahi ka hoʻokō ʻana i ka papahana. Ua hana mua ʻo Palm i ka hana mua e loaʻa ai kahi paʻa i ka mākeke me kāna Treo 600 weliweli, e hui pū ana i ka BlackBerry a me ke kelepona paʻalima. Ua hoʻopaʻa koke ka poʻe i loaʻa mua iā lākou.
Ua makemake ʻo Steve e hōʻemi i ka manawa i ka mākeke, akā paʻi i kahi snag i ka hoʻāʻo mua. Ua kūpono kāna koho ʻana, akā ua hōʻeha ia i kāna kumu ponoʻī, aʻu i ʻōlelo ai ʻo ke kumumanaʻo o kahi holistic holistic i ka huahana. Ma kahi o ka mālama ʻana i ka mana o nā ʻano āpau o ka papahana, ua hoʻoholo ʻo ia i nā lula i hoʻokumu ʻia ma ke kahua o nā kelepona paʻalima. Ua paʻa ʻo Apple i ka hoʻolako ʻana i nā polokalamu hoʻoiho mele mai nā hale kūʻai iTunes, ʻoiai ua kūkulu ʻo Motorola i ka lako lako a hoʻokō i ka polokalamu ʻōnaehana hana.
ʻO ka mea i puka mai i kēia hui ʻana he hui pū me ka mea hoʻokani pila kelepona me ka inoa hewa ʻole ʻo ROKR. Ua hoʻomalu ʻo Steve i kona ʻinoʻino i kona hoʻolauna ʻana iā ia ma 2005 ma ke ʻano he "iPod shuffle i ke kelepona". Ua ʻike mua ʻo ia he ʻāpana o ka ROKR, a i ka wā i hōʻike ʻia ai ka hāmeʻa, ʻaʻole i manaʻo ka poʻe aloha ikaika loa o Steve he mea ʻē aʻe ma mua o ke kupapaʻu. Makakini hoʻoili i hoʻohenehene ʻia me ka ʻōlelo alelo: "Ua hoʻōho ka hoʻolālā, 'Ua hana ʻia wau e ke komite."KELA 'Ōlelo 'oe i ke kelepona o ka wā e hiki mai ana?'
ʻO ka ʻoi aku ka maikaʻi, ʻaʻole nani ka ROKR - he lāʻau ʻawaʻawa loa e ale no ke kanaka mālama nui i ka hoʻolālā nani.
Akā, he kāleka kiʻekiʻe ko Steve ma luna o kona lima. ʻIke ʻo ia e hāʻule ana ʻo ROKR, mau mahina ma mua o ka hoʻokuʻu ʻia ʻana, ua hōʻuluʻulu ʻo ia i kāna ʻekolu o nā alakaʻi o ka hui, ʻo Ruby, Jonathan, a me Avia, a haʻi iā lākou he hana hou kā lākou: E hana ʻoe iaʻu i kelepona kelepona hou - mai ka wā kahiko.
I kēia manawa, hoʻomaka ʻo ia e hana ma ka hapa nui o ka hoʻohālikelike, e ʻimi ana i kahi lawelawe kelepona kelepona e hui pū me.
No ke alakaʻi, kākau hou i nā lula
Pehea ʻoe e loaʻa ai nā hui e ʻae iā ʻoe e kākau hou i nā lula o kā lākou ʻoihana ke kau ʻia kēlā mau lula i ka granite?
Mai ka hoʻomaka ʻana o ka ʻoihana kelepona paʻa, ʻoi aku ka lima o nā mea hana. Me ka lehulehu o ka poʻe e kūʻai ana i nā kelepona paʻalima a me ka ninini ʻana i nā kahawai kālā nui a piʻi mau i nā mea lawe i kēlā me kēia mahina, ua hoʻokomo ʻia nā mea lawe i kahi kūlana e hoʻoholo ai i nā lula o ka pāʻani. ʻO ke kūʻai ʻana i nā kelepona mai nā mea hana a kūʻai aku iā lākou ma ke kumukūʻai i nā mea kūʻai aku he ala ia e hoʻopaʻa ai i ka mea kūʻai aku, maʻamau me kahi ʻaelike ʻelua makahiki. Ua loaʻa i nā mea lawelawe kelepona e like me Nextel, Sprint, a me Cingular ke kālā he nui mai nā minuke airtime i hiki iā lākou ke hāʻawi kālā i ke kumukūʻai o nā kelepona, ʻo ia hoʻi, aia lākou ma ka noho kaʻa a hiki iā lākou ke kuhikuhi i nā mea hana i nā hiʻohiʻona e hāʻawi ʻia e nā kelepona. pehea lākou e hana ai.
A laila hele mai ka pupule ʻo Steve Jobs a hoʻomaka e kūkākūkā me nā luna hoʻokele o nā hui kelepona paʻalima. I kekahi manawa, pono e hoʻomanawanui ʻo Steve i kāna haʻi ʻana iā ʻoe i kāna manaʻo he hewa i kāu ʻoihana a ʻoihana paha.
Ua hele ʻo ia a puni nā hui, kamaʻilio me nā poʻe ʻelemakule e pili ana i ka kūʻai aku ʻana i nā mea kūʻai aku a ʻaʻohe ʻike i ka pili ʻana o ka poʻe i kā lākou mele, kamepiula a me nā ʻoliʻoli. Akā ʻokoʻa ʻo Apple. Hoʻomaopopo ʻo Apple. A laila hoʻolaha ʻo ia e komo ʻo Apple i kā lākou mākeke, akā me nā lula hou - p ma na rula o Steve. ʻAʻole mālama ka hapa nui o nā luna. ʻAʻole lākou e ʻae i kekahi e lulu i kā lākou kaʻa, ʻaʻole ʻo Steve Jobs. Ua noi pakahi aku lakou ia ia e hele hele.
I ka wā Kalikimaka o 2004 - mau mahina ma mua o ka hoʻomaka ʻana o ROKR - ʻaʻole i ʻike ʻo Steve i kahi mea lawelawe kelepona kelepona makemake e ʻaelike me ia ma kāna ʻōlelo. ʻElua mahina ma hope mai, i Pepeluali, lele ʻo Steve i New York a hui i kahi hōkele hōkele Manhattan me nā luna hoʻokele mai ka mea lawelawe kelepona ʻo Cingular (ma hope i kūʻai ʻia e AT&T). Ua hana ʻo ia iā lākou e like me nā lula o ka hakakā mana Jobsian. Ua haʻi ʻo ia iā lākou he mau makahiki māmā ke kelepona Apple ma mua o nā kelepona ʻē aʻe. Inā ʻaʻole loaʻa iā ia ka ʻaelike āna e noi nei, e komo ʻo Apple i kahi hakakā hoʻokūkū me lākou. Ma lalo o ka ʻaelike, e kūʻai ʻo ia i ka airtime i ka nui a hāʻawi pololei i nā lawelawe halihali i nā mea kūʻai aku - e like me ka hana ʻana o kekahi mau ʻoihana liʻiliʻi. (E hoʻomanaʻo ʻaʻole ʻo ia e hele i kahi hōʻikeʻike a i ʻole hālāwai me kahi hōʻike PowerPoint a i ʻole kahi puʻupuʻu o nā palapala wehewehe mānoanoa a i ʻole nā reams o nā memo. Loaʻa iā ia nā ʻoiaʻiʻo a pau i kona poʻo, a e like me Macworld, ʻoi aku kona hoʻohuli ʻana no ka mea mālama pono ʻo ia i nā mea āpau. e pili ana i kāna mea e ʻōlelo ai.)
No Cingular, ua komo ʻo ia i kahi ʻaelike me lākou i ʻae iā Steve ma ke ʻano he mea hana kelepona e kuhikuhi i nā ʻōlelo o ka ʻaelike. ʻIke ʻia ʻo Cilgular me he mea lā "nalo i kāna hale kūʻai" ke ʻole ke kūʻai aku ʻo Apple i nā helu kelepona he nui a lawe mai i nā mea kūʻai hou he nui e lawe mai iā Cingular tons o nā minuke airtime i kēlā me kēia mahina. He piliwaiwai nui maoli. Eia naʻe, ua lanakila hou ka hilinaʻi a me ka hoʻohuli ʻana o Steve.
ʻO ka manaʻo o ka hoʻokumu ʻana i kahi hui kaʻawale a hoʻokaʻawale iā ia mai nā mea hoʻowalewale a me ka hoʻopilikia ʻana o ke koena o ka ʻoihana i hana maikaʻi loa no ka Macintosh i hoʻohana ai ʻo Steve i kēia ala no kāna mau huahana nui hope loa. I ka hoʻomohala ʻana i ka iPhone, ua hopohopo nui ʻo Steve e pili ana i ka palekana o ka ʻike, e hōʻoiaʻiʻo ʻaʻole i aʻo mua ʻia kahi ʻano o ka hoʻolālā a i ʻole ka ʻenehana e nā mea hoʻokūkū. No laila, ua lawe ʻo ia i ka manaʻo o ka noho kaʻawale. Ua hoʻokaʻawale ʻia nā hui āpau e hana ana ma ka iPhone mai nā mea ʻē aʻe.
He mea kūpono ʻole ia, he mea hiki ʻole ke kani, akā ʻo ia kāna i hana ai. ʻAʻole ʻike ka poʻe e hana ana i nā antenna i nā pihi e loaʻa i ke kelepona. ʻAʻole i loaʻa i nā poʻe e hana ana i nā mea e hoʻohana ʻia no ka pale a me ka uhi pale i nā kikoʻī o ka polokalamu, ka mea hoʻohana, nā kiʻi ma ka monitor a pēlā aku. A pehea ka papa holoʻokoʻa? Ua ʻike wale ʻoe i ka mea e pono ai ʻoe e ʻike e hoʻopaʻa i ka ʻāpana i hāʻawi ʻia iā ʻoe.
I ka Kalikimaka 2005, ua kū ka hui iPhone i ka pilikia nui o kā lākou ʻoihana. ʻAʻole i pau ka huahana, akā ua kau mua ʻo Steve i ka lā hoʻomaka no ka huahana. Aia i loko o ʻehā mahina. Ua luhi loa nā kānaka a pau, ua aneane hiki ʻole ke hoʻomanawanui ʻia ka poʻe, ua ʻike ʻia ka huhū a me ka leo nui ma nā alahele. E hāʻule nā limahana ma lalo o ke kaumaha, hoʻi i ka home a hiamoe, hoʻi ma hope o kekahi mau lā a ʻohi i kahi i haʻalele ai.
ʻO ka manawa i koe a hiki i ka pau ʻana o ka hoʻomaka ʻana o ka huahana, no laila ua kāhea ʻo Steve i kahi hoʻohālike demo piha.
ʻAʻole i holo maikaʻi. ʻAʻole i hana ka prototype. E hāʻule nā kelepona, ʻaʻole e hoʻopaʻa pono nā pākaukau, e hana pupule nā polokalamu a ʻike ʻia he hapalua wale nō. He akahai a malie ko Steve manao. Pīhoihoi ka hui, ua maʻa lākou iā ia e hoʻokuʻu i ka mahu. Ua ʻike lākou ua hoʻohilahila iā ia, ʻaʻole i hoʻokō i kāna mau manaʻo. Ua manaʻo lākou ua kūpono lākou i kahi pahū i hiki ʻole mai a ʻike lākou he mea ʻoi aku ka ʻino. Ua ʻike lākou i kā lākou mea e hana ai.
He mau pule wale nō ma hope mai, me Macworld ma kahi kokoke i ke kihi, ʻo ka hoʻomaka ʻana o ka iPhone i hoʻokahi pule i hala, a me nā lono o kahi huahana huna hou e hoʻopuni ana a puni ka blogosphere a me ka pūnaewele, ua lele ʻo Steve i Las Vegas e hōʻike i kahi prototype i AT&T ʻO Wireless, ka hoa iPhone hou o Apple, ma hope o ke kūʻai ʻana o ke kelepona kelepona e Cingular.
Ma ke kupanaha, ua hiki iā ia ke hōʻike i ka hui AT&T i kahi iPhone hou a nani hoʻi me ka hōʻike aniani ʻālohilohi a me nā ton o nā polokalamu kupanaha. ʻOi aku ia ma mua o ke kelepona ma ke ʻano, ʻo ia ka mea i hoʻohiki ai: ka like me kahi kamepiula ma ka poho lima o ke kanaka. E like me kā AT&T senior Ralph de la Vega i kau ai i kēlā manawa, ʻōlelo ʻo Steve ma hope, "ʻO ia ka mea maikaʻi loa aʻu i ʻike ai."
ʻO ka ʻaelike a Steve i hui pū ai me AT&T, ua hoʻohaunaele ʻia nā luna hoʻokele o ka hui. Ua hoʻolilo ʻo ia iā lākou i mau miliona no ka hoʻomohala ʻana i ka hiʻohiʻona "Visual Voicemail". Ua koi ʻo ia e hoʻoponopono hou i ke kaʻina hana hoʻonāukiuki a paʻakikī e hele ai ka mea kūʻai aku e loaʻa i ka lawelawe a me kahi kelepona hou, a hoʻololi iā ia me kahi kaʻina wikiwiki loa. ʻOi aku ka maopopo ʻole o ka loaʻa kālā. Ua loaʻa iā AT&T ma mua o ʻelua haneli kālā i kēlā me kēia manawa i hoʻopaʻa inoa ʻia kahi mea kūʻai hou i kahi ʻaelike iPhone ʻelua makahiki, a me ʻumi kālā. mahina i ka waihona kālā o Apple no kēlā me kēia mea kūʻai iPhone.
He hana maʻamau i ka ʻoihana kelepona paʻa no kēlā me kēia kelepona paʻa e lawe ʻaʻole wale i ka inoa o ka mea hana akā ʻo ka inoa pū kekahi o ka mea lawelawe. ʻAʻole ʻae ʻo Steve ma aneʻi, e like me Canon a me LaserWriter i nā makahiki i hala. Ua wehe ʻia ka logo AT&T mai ka hoʻolālā iPhone. ʻO ka hui, hoʻokahi haneli paona gorilla i loko o ka ʻoihana uila, ua paʻakikī i ka hele ʻana me kēia, akā e like me Canon, ua ʻae.
ʻAʻole ia i kaulike ʻole e like me ka wā e hoʻomanaʻo ai ʻoe ua mākaukau ʻo Steve e hāʻawi i ka AT&T i kahi laka ma ka mākeke iPhone, ke kuleana kūʻokoʻa e kūʻai aku i nā kelepona Apple no ʻelima mau makahiki, a hiki i 2010.
E holo ana paha nā poʻo inā lilo ka iPhone i kahi flop. He nui ke kumu kūʻai o AT&T, nui ka nui e pono ai ka wehewehe ʻana i nā mea hoʻopukapuka.
Me ka iPhone, ua wehe ʻo Steve i ka puka i nā mea hoʻolako i waho ma mua o ka mea i wehe ʻia ma Apple. He ala ia e kiʻi wikiwiki ai i ka ʻenehana hou i nā huahana Apple. Ua ʻae ka hui i ka hana ʻana i ka iPhone ua ʻae ʻo ia i ke kumu kūʻai haʻahaʻa no Apple ma mua o kāna mau kumukūʻai no ka mea ua manaʻo ʻo ia e hoʻonui ka nui o kāna lako, e hoʻohaʻahaʻa i kāna mau kumukūʻai no kēlā me kēia ʻāpana a loaʻa ka loaʻa kālā kūpono. Ua makemake hou ka hui e pili i ka holomua o ka papahana a Steve Jobs. Manaʻo wau ʻoi aku ka kiʻekiʻe o ka nui o ke kūʻai aku ʻana o iPhone ma mua o kā lākou i manaʻo ai a manaʻolana paha.
I ka hoʻomaka ʻana o Ianuali 2007, ma kahi o ʻeono mau makahiki ma hope o ka hoʻokuʻu ʻia ʻana o ka iPod, ua lohe kekahi anaina ma San Francisco's Moscone Center i ka hana ikaika a James Taylor o "I Feel Good." Ua komo ʻo Steve i ke kahua e hoʻohauʻoli a paʻi. Ua ʻōlelo ʻo ia: "I kēia lā ke hana nei mākou i ka mōʻaukala."
ʻO ia kāna hoʻolauna i ka hoʻolauna ʻana i ka iPhone i ka honua.
Ke hana pū nei me kā Steve koʻikoʻi koʻikoʻi ma luna o nā kikoʻī liʻiliʻi loa, ua hana ʻo Ruby lāua ʻo Avie a me kā lāua mau hui i ka mea i hoʻopaʻapaʻa ʻia ʻo ia ka huahana kaulana loa a i ʻimi ʻia ma ka mōʻaukala. I kāna mau mahina mua ʻekolu ma ka mākeke, kūʻai aku ka iPhone ma kahi o 1,5 miliona mau ʻāpana. ʻAʻole ia he mea nui ka nui o ka poʻe i hoʻopiʻi no ka hāʻule ʻana o nā kelepona a ʻaʻohe hōʻailona. Eia hou, ʻo ia ka hewa o ka uhi pūnaewele patchy o AT&T.
Ma ka waena o ka makahiki, ua kūʻai aku ʻo Apple i 50 miliona iPhones.
ʻO ka minuke i haʻalele ai ʻo Steve i ke kahua ma Macworld, ua ʻike ʻo ia i kāna hoʻolaha nui e hiki mai ana. Ua noʻonoʻo ʻo ia i kahi hihiʻo no ka mea nui a Apple e hiki mai ana, kahi mea i manaʻo ʻole ʻia. He papa PC ia. I ka wā i loaʻa mua ai iā Steve ka manaʻo e hana i kahi papa, lele koke ʻo ia a ʻike ʻo ia e hana.
Eia kahi kahaha: Ua hāpai ʻia ka iPad ma mua o ka iPhone a ua hoʻomohala ʻia no kekahi mau makahiki, akā ʻaʻole mākaukau ka ʻenehana. ʻAʻole i loaʻa nā pākaukau no ka hoʻohana ʻana i ia mea nui no kekahi mau hola. ʻAʻole lawa ka hana no ka nānā ʻana i ka Pūnaewele a i ʻole ke pāʻani ʻana i nā kiʻiʻoniʻoni.
Wahi a kekahi hoa pili pili a me ka mahalo: “Aia kekahi mea nui e pili ana iā Apple lāua ʻo Steve - ke ahonui. ʻAʻole ʻo ia e hoʻomaka i ka huahana a hiki i ka mākaukau ʻana o ka ʻenehana. ʻO ke ahonui kekahi o kāna mau ʻano maikaʻi loa. "
Akā, i ka hiki ʻana mai o ka manawa, ua maopopo i ka poʻe a pau e pili ana he ʻokoʻa ka hāmeʻa e like me nā kamepiula papa ʻē aʻe. E loaʻa iā ia nā hiʻohiʻona āpau o kahi iPhone, akā ʻoi aku ka liʻiliʻi. Ua hana ʻo Apple, e like me ka mea maʻamau, i kahi ʻano hou: ke kikowaena media paʻa lima me kahi hale kūʻai app.
[kala kala = ”eg. ʻeleʻele, ʻulaʻula, uliuli, ʻalani, ʻōmaʻomaʻo, māmā" link="http://jablickar.cz/jay-elliot-cesta-steva-jobse/#formular" target=""] Hiki iā ʻoe ke kauoha i ka puke ma ke kumu kūʻai hoʻemi. o CZK 269 .[/button]
[kala kala = ”eg. ʻeleʻele, ʻulaʻula, uliuli, ʻalani, ʻōmaʻomaʻo, māmā" loulou="http://clkuk.tradedoubler.com/click?p=211219&a=2126478&url=http://itunes.apple.com/cz/book/cesta-steva -jobse/id510339894″ target="“]Hiki iā ʻoe ke kūʻai i ka mana uila ma iBoostore no €7,99.[/button]
Steve, aloha mākou iā ʻoe!!!