Pani hoʻolaha

He mau manawa ma mua o ka paʻi ʻana o nā iPhones hou i ka mākeke, ua hui pū ʻo Apple CEO Tim Cook, ka luna polokalamu ʻo Craig Federighi a me ke poʻo o ka hoʻolālā ʻo Jony Ive. Pēlā lākou i noho pū ai ma ke keena o Bloomberg Businessweek magazine a komo i nā nīnauele e pili ana i nā kumuhana āpau. ʻAʻohe ʻike hoʻomākaʻikaʻi a haʻalulu paha i ka wā o ka ninaninau. Eia naʻe, ʻo ke ʻano o ka nīnauele ʻana he mea hoihoi, no ka mea, ʻo ia ka manawa mua i hōʻike pū ʻia ai ʻekolu mau luna kiʻekiʻe o Apple a hōʻike ʻia i mua o ka media.

ʻO ka trio, ʻo ia ke kuleana no nā loli nui loa i ka mōʻaukala o iOS, i kamaʻilio e pili ana i ka mana hou o ka ʻōnaehana hana a me ka hui pū ʻana i kāna hana ʻana, e pili ana i nā iPhones hou ʻelua a me ka hoʻokūkū me Android mai Google. Aia kekahi kamaʻilio ʻana o ka ʻōlelo hoʻopiʻi a ka media ua nalowale ʻo Apple i kona luster a ua hana maoli ʻia no.

Eia naʻe, ʻaʻole ia nā ʻōlelo hoʻopaʻapaʻa e hiki ke hoʻolei iā Tim Cook. ʻO ka neʻe ʻana i ka waihona o Apple ʻaʻole hiki ke hoʻopilikia i kāna kamaʻilio mālie a ana i mua o ka media a ʻaʻole ia e hoʻololi i kona ʻano.

ʻAʻole oʻu manaʻo i kekahi euphoria nui i ka wā e piʻi ai ka waiwai o Apple, a ʻaʻole hoʻi au e ʻoki i koʻu mau lima i ka wā e hāʻule ai. Ua nui loa au ma luna o nā kaʻa kaʻa no kēlā.

I ka hiki ʻana mai i ka piʻi nui ʻana o ka mākeke me nā uila uila ʻĀsia, ʻoi aku ka mālie o Tim Cook.

I ka pōkole, ua loaʻa nā mea like a ke hana nei i kēlā me kēia mākeke a pili i nā ʻano mea uila uila me ka ʻole o ka ʻokoʻa. Mai nā kamera, kamepiula, a ma ka honua kahiko, nā mea pāʻani DVD a me VCR, i nā kelepona a me nā papa.

Ua ʻōlelo pū ʻo Apple CEO i ke kulekele kumukūʻai no ka iPhone 5c, me ka ʻōlelo ʻana ʻaʻole i hoʻolālā ʻo Apple e hoʻolauna i kahi iPhone haʻahaʻa. ʻO ka hiʻohiʻona 5c ʻaʻohe mea ʻē aʻe ma mua o ka iPhone 5 o ka makahiki i hala ma ke kumukūʻai o $100 me kahi ʻaelike ʻelua makahiki me kekahi o nā mea hana ʻAmelika.

Ua kamaʻilio ʻo Jony Ive lāua ʻo Craig Federighi e pili ana i ko lāua aloha maikaʻi ʻole iā Apple ma ke ʻano o kā lāua hui pū ʻana. Ua ʻōlelo pū ka ʻelua ʻoiai ʻoiai ua hoʻomaka ko lākou hui ʻana e ʻike ʻia e ka lehulehu e pili ana i ka iOS 7, ua kokoke loa ko lākou mau keʻena no ka manawa lōʻihi. Ua ʻōlelo ʻia nā mea ʻelua i kaʻana like i kekahi mau kikoʻī a me nā ʻike e pili ana i ka hoʻomohala ʻana o ka iPhone 5s a me ka hana Revolutionary Touch ID. ʻO ka pilina ma waena o nā kāne ʻelua e alakaʻi nui ʻia e ka manaʻo maʻamau no ka hana a me ka maʻalahi. Ua kamaʻilio lōʻihi nā mea ʻelua e pili ana i ka nui o ka manawa a me ka hoʻoikaika ʻana a lākou i hoʻokomo ai, no ka laʻana, ka hoʻokumu ʻana i ka hopena o ka noe. Eia nō naʻe, manaʻo lāua ʻelua e mahalo ka poʻe i kēlā mau hana a ʻike i ka manaʻo nui o kekahi i ka manaʻo hope.

ʻO ka mea e ʻōlelo kūʻē ai iā Apple i kēia manawa, ʻo ia ka lohi akā ʻoiaʻiʻo e nalowale ana i ka hōʻailona o kahi mea hana hou, ʻaʻole ia e hele mai me kekahi mea kipi. Eia naʻe, hōʻole ʻo Ive lāua ʻo Federighi i kēlā mau ʻōlelo. Hōʻike nā mea ʻelua ʻaʻole ia e pili ana i nā hiʻohiʻona hou, akā e pili ana i kā lākou hoʻohui hohonu, maikaʻi a me ka hoʻohana. Ua haʻi wau i ka iPhone 5s 'Touch ID innovation a ua ʻōlelo ʻo Apple engineers e hoʻoponopono i ka nui o nā pilikia ʻenehana e hoʻokō i hoʻokahi manaʻo. Ua ʻōlelo ʻo ia ʻaʻole e hoʻohui ʻo Apple i nā hiʻohiʻona maikaʻi ʻole a i ʻole nā ​​​​mea ʻole e hoʻonani i ka wehewehe hoʻolaha o ka huahana i kūʻai ʻia.

ʻO kēia ke ʻano o Tim Cook i kamaʻilio e pili ana i ka Android:

Kūʻai ka poʻe i nā kelepona Android, akā ʻo nā smartphones i hoʻohana maoli ʻia he hōʻailona apple ma ke kua. Wahi a nā helu helu, ʻo ka ʻōnaehana hana iOS he 55 pakeneka o ka loaʻa pūnaewele pūnaewele āpau. ʻO ka māhele o Android ma aneʻi he 28% wale nō. I ka Pōʻalima ʻEleʻele i hala, ua hana nui nā kānaka me ka hoʻohana ʻana i nā papa, a e like me ka IBM, 88% o kēlā mau mea kūʻai i hoʻohana i kahi iPad e kau i kā lākou kauoha. He kūpono paha ke nānā aku i ke kūʻai ʻana o nā polokalamu Android inā ʻaʻole hoʻohana maoli ka poʻe i ia mau polokalamu? He mea nui iā mākou inā hoʻohana ʻia kā mākou huahana. Makemake mākou e hoʻonui i ke ola o ka poʻe, a ʻaʻole hiki ke hana ʻia me kahi huahana e laka ʻia i loko o kahi pahu.

Wahi a Tim Cook, ʻo kahi drawback nui, no ka laʻana, ka incompatibility ma waena o nā ʻano like ʻole o ka Android, ka mea e hana ai i kēlā me kēia kelepona Android ma ka mākeke he ʻano kūʻokoʻa i kona ʻano ponoʻī. Kūʻai nā kānaka i nā kelepona i loaʻa i nā polokalamu kahiko i ka lā kūʻai. No ka laʻana, hāʻawi ʻo AT&T i 25 mau kelepona Android ʻokoʻa, a ʻaʻohe 6 o lākou i ka mana o kēia manawa o Android. Hoʻohana ʻia kekahi o kēia mau kelepona me kahi ʻōnaehana hana ʻekolu a ʻehā paha makahiki. ʻAʻole hiki iā Cook ke noʻonoʻo i ka loaʻa ʻana o kahi kelepona me, e ʻōlelo, ʻo iOS 3 i loko o kāna ʻeke i kēia manawa.

Hiki iā ʻoe ke heluhelu i ka transcript piha o ka nīnauele Eia.

Puna: 9to5mac.com
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