Pilipo Houska Planet of the Apps, ka hōʻike TV i manaʻo ʻia mai Apple, he ʻano honua ʻē aʻe i ka papa inoa o nā mea hoʻokani. E hoʻokani ʻia ke kuleana o ke kumu aʻoaʻo e ka mea hoʻokani ʻAmelika kūleʻa ʻo Jessica Alba, nona kekahi ʻike i ka honua hoʻomaka.
Hoʻonohonoho ʻia ʻo Jessica Alba e lilo i kumu aʻoaʻo a ʻōlelo aʻoaʻo i nā mea hoʻomohala hou i kēia moʻo no Apple Music, cured e Ben Silverman me Howard T. Owens. No laila e kaʻana like ʻo ia ka hana like me Gwyneth Paltrow, will.i.am or Gary Vaynerchuk. Hoʻohālikelike ʻia me Paltrow, akā naʻe, ʻoi aku ka nui o ka ʻike hou i ka cast i ka ʻoihana e like me ia.
I ka makahiki 2011, no ka laʻana, ua hoʻokumu ʻo ia ʻo The Honest Company, nāna e hāʻawi i nā huahana kūlohelohe wale nō no nā keiki, a ma hope ua hoʻolaha ʻo ia i kāna hōʻailona Honest Beauty, ʻoihana i nā mea hoʻonaninani kūlohelohe.
Ma waena o nā mea ʻē aʻe, ua ʻike ʻia ka ʻike e pili ana i ka mea nāna e hoʻolilo kālā i kēia ʻoihana leo leo mai nā papa hana o ka pilikua Cupertino. ʻO Lightspeed Venture Partners, ka mea nāna i hāʻawi i kahi hoʻopiʻi kālā i, no ka laʻana, Snapchat, GrubHub a me Nest, e lilo i mea hoʻopukapuka hou.
