Pani hoʻolaha

No nā mahina a me nā makahiki he nui e kamaʻilio e pili ana i ka wati Apple. Akā i ka manawa i hoʻolauna maoli ai ʻo Tim Cook iā lākou, hoʻomaka lākou e ʻimi i kahi kumuhana ʻē aʻe. I kēia manawa ke kamaʻilio nei lākou e pili ana i kahi huahana nui loa - ua ʻōlelo ʻia ʻo Apple e hoʻomohala nei i kahi kaʻa uila i loko o kahi keʻena kaʻawale, kiaʻi paʻa ʻia.

ʻAʻole ia he mea huna e hoʻomohala a hoʻolālā ʻo Apple i nā haneli o nā huahana i loko o kāna mau labs ʻaʻole loa i hiki i ka mākeke. Ma kahi papahana i kapa ʻia ʻo Titan, pehea hoʻomaopopo Ka Wall Street Pai, akā naʻe, ua kau ʻia ma luna o nā kaukani o nā loea, no laila ʻaʻole hiki ke pili wale i kekahi kumu ulterior.

ʻO ka hoʻomaka ʻana o ka papahana, ʻaʻole paha e pau i ke kaʻa uila me ka logo Apple, pono e hāʻawi ʻia i mua o hoʻokahi makahiki i hala e ka luna nui o ka hui, ʻo Tim Cook. ʻO ke keʻena huna ma waho o ka pā kula ʻo Apple's Cupertino, i alakaʻi ʻia e Steve Zadesky, i manaʻo ʻia e hana piha ʻia ma ka hopena o ka makahiki, ma hope koke o ka hoʻomaka ʻana o ka Watch, hoʻomaopopo e kuhikuhi ana i kāna mau kumu waiwai Times.

Ua hoʻomaka kekahi hui nui e hana i nā kaʻa

ʻAʻole i hele ʻo Zadesky i ka mea huna a i ka manawa like i ka papahana makemake nui. Ua hana ʻo ia ma Apple no 16 mau makahiki, ʻo ia ke poʻo o nā hui e hoʻomohala ana i ka iPod a me iPhone mua, a i ka manawa like he ʻike ʻo ia i ka ʻoihana automotive - ua hana ʻo ia ma ke ʻano he ʻenekinia ma Ford. Ua hōʻike ʻia ʻo Tim Cook iā Zadesky e hōʻuluʻulu i kahi hui o nā haneli o nā kānaka i kiʻi ʻia iā ia mai nā kūlana like ʻole.

I kēia manawa, ʻo ka hale hana, aia ma kahi mau kilomita mai ke keʻena nui o ka hui Kaleponi, pono e hana i ka noiʻi ʻana i nā ʻenehana robotic like ʻole, nā metala a me nā mea ʻē aʻe e pili ana i ka hana ʻana o nā kaʻa. ʻAʻole maopopo i kahi e alakaʻi ai nā hana a Apple, akā ʻaʻole paha ka hopena he "apple wagon".

Hiki ke hoʻohana kūʻokoʻa ʻia e Apple nā ​​ʻāpana e like me nā pihi a i ʻole nā ​​mea uila ma luna o ka papa, ma nā huahana ʻē aʻe a i ʻole ke kūkulu hou ʻana no kāna hana CarPlay. ʻO ia ka hana nui loa a Apple i nā kaʻa i kēia manawa, i ka manawa e hoʻolālā ai ʻo Tim Cook e hoʻomalu i nā kamepiula ma luna o kā mākou kaʻa i nā makahiki e hiki mai ana me kāna hoʻonā.

ʻAʻole hūnā ke poʻo o Apple ʻo nā kaʻa kekahi o nā ʻāpana i loaʻa iā Apple kahi wahi koʻikoʻi e hoʻolaha i kāna mau huahana. ʻO CarPlay, me HealthKit a me HomeKit, ua wehewehe ʻia e Goldman Sachs ʻo "nā kī i ko mākou wā e hiki mai ana" i kahi hālāwai kūkā ʻenehana. ʻO kēia ke kumu ʻaʻole pono ka hui hoʻomohala kaʻa hou i ka hoʻomohala ʻana i ke kaʻa holoʻokoʻa. No ka laʻana, hiki iā Apple ke hoʻāʻo wale i nā ʻāpana like ʻole i loko o kāna mau hale hana ponoʻī i mea e hoʻomohala ai i ka platform CarPlay e like me ka hiki.

ʻOi aku ia ma mua o CarPlay

Wahi a nā kumu Reuters akā me CarPlay wale nō ʻaʻole e noho. Hoʻolālā ʻo Apple e hele ʻoi aku ma mua o ka hoʻopili wale ʻana i kāna mau polokalamu kelepona i nā kamepiula ma luna o nā kaʻa, a ke hōʻiliʻili nei kāna poʻe ʻenekinia i ka ʻike pehea e hiki ai iā lākou ke hana i kahi kaʻa uila ʻole. E kākoʻo ʻia kēia kumumanaʻo e ka hui nui i ʻōlelo ʻia, nona nā ʻelele i ʻōlelo ʻia e lele mau, no ka laʻana, i Austria, kahi e hālāwai ai lākou me nā poʻe mai ka hui kaʻa ʻo Magna Steyr.

Ma waho aʻe o Zadesky, nui nā poʻe ʻē aʻe o ka hui hou i manaʻo ʻia e loaʻa ka ʻike me nā kaʻa. No ka laʻana, ʻo Johann Jungwirth, ka pelekikena mua a me ka luna hoʻokele o ka noiʻi a me ka hoʻomohala ʻana o ka lālā ʻAmelika ʻAmelika o Mercedes-Benz, ka mea a Apple i hoʻolimalima ai i ka hopena o ka makahiki i hala, he mea hoʻoikaika nui. Manaʻo ʻia nā mea ʻē aʻe e loaʻa ka ʻike mai nā hui kaʻa ʻEulopa.

Eia kekahi, pili pū nā luna kūlana kiʻekiʻe o Apple i nā kaʻa. ʻO ka mea hoʻolālā nui ʻo Jony Ive a me kekahi mea hoʻolālā koʻikoʻi ʻo Marc Newson, i hele mai i Apple i ka makahiki i hala, he poʻe hoihoi i nā kaʻa kaʻa wikiwiki. Ua hana ʻo ia i kahi kaʻa manaʻo no Ford ma 1999. ʻO ke poʻo o nā lawelawe pūnaewele ʻo Eddy Cue, ʻo ia hoʻi, e noho ana ma ka papa alakaʻi o Ferrari.

ʻO ka hoʻomohala ʻana i kahi kaʻa, ʻaʻohe ʻano o ka huahana i hana ʻia i ka hopena, hiki ke lilo i mea paʻakikī ʻē aʻe no ka ʻoihana waiwai nui o ka honua ma hope o ka iPod, iPhone a i ʻole iPad, pehea e hoʻololi ai i ke kauoha i hoʻokumu ʻia, ʻoiai inā neʻe ʻo Apple i loko. he ʻokoʻa ʻokoʻa ma mua o ka hoʻomohala ʻana i nā polokalamu kelepona a me nā kamepiula. ʻO nā mea hoihoi wale nō i loaʻa iā Apple me kāna mau kumuwaiwai, akā e like me ka ʻike WSJ hoʻomaopopo i nā limahana he nui ʻaʻole e haʻalele i ka hui.

ʻO Google, ka mea hoʻokūkū koʻikoʻi o Apple, ke hana nei i ka hoʻomohala ʻana i nā kaʻa kaʻa ponoʻī no nā makahiki he nui a makemake e hoʻolauna i kahi kaʻa kaʻa ponoʻī i nā makahiki e hiki mai ana me ka hui pū ʻana me nā mea hana kaʻa. ʻAʻole pilotless, akā ua hōʻike ʻia nā kaʻa uila uila e Tesla Motors no kekahi mau makahiki, he mau mile ma mua o ke koena o ka ʻoihana.

He ʻoihana hoʻowalewale nā ​​kaʻa o ka wā e hiki mai ana

Ke kamaʻilio nei kekahi e pili ana i ka makemake o Apple e kūkulu i nā kaʻa kaʻa ponoʻī, aʻo kekahi e ʻōlelo ana e hoʻolālā ana lākou e hoʻomohala i kahi kaʻa uila. Akā hoʻokahi mea e like i nā hihia ʻelua: ʻo ka hana ʻana i nā kaʻa he ʻoihana nui loa. He mau haneli miliona ke kumukūʻai no ka hoʻolālā ʻana i ke kaʻa ponoʻī, a me nā mea hana a me nā hale hana e hana ai a, ʻo ka mea hope loa, nā palapala hōʻoia e pono ai.

ʻO ke kiʻi ʻana i kahi kaʻa prototype kekahi mea, akā aia kahi lele nui ma waena o kahi prototype ma ka pepa a me kāna hana maoli. ʻAʻole loaʻa ʻo Apple i nā mea kanu hana no kāna mau polokalamu o kēia manawa, e waiho wale i nā kaʻa. E kūʻai ʻia kahi hale hana hoʻokahi i mau piliona kālā, a pono e hana ʻia kahi kaulahao hoʻolako nui no nā mea ʻoi aku ma mua o 10 mau kaʻa.

ʻO nā lilo nui ia he mea pilikia ʻole no ka poʻe makemake e hana i nā kaʻa uila a i ʻole nā ​​​​kaʻa ʻē aʻe, akā no Apple, me kāna kokoke i 180 biliona kālā i loko o ka waihona, ʻaʻole paha he pilikia. Eia naʻe, ʻo ka Tesla i haʻi mua ʻia e hōʻike i kahi hiʻohiʻona o ke kumukūʻai o kēia hana.

I kēia makahiki, manaʻo ka Luna Nui ʻo Elon Musk e hoʻolilo i $ 1,5 biliona ma nā hoʻolimalima kālā, noiʻi a me ka hoʻomohala wale ʻana. ʻAʻole hūnā ʻo Musk i ka paʻakikī o ka hana ʻana i kāna mau kaʻa uila, a ʻoiai nā hoʻopukapuka koʻikoʻi ma ke kauoha o nā ʻumi a i nā haneli miliona mau kālā, hiki iā Tesla ke hana i nā ʻumi tausani o nā kaʻa i ka makahiki. Eia kekahi, aia nō ia i ka ʻulaʻula a ʻaʻole maopopo ka lōʻihi o ka loaʻa ʻana o ka loaʻa kālā ma ka hana ʻana i nā kaʻa nani.

E like me nā koi kālā, ʻoiaʻiʻo nō hoʻi inā loaʻa iā Apple kāna kaʻa uila ponoʻī i hoʻolālā ʻia, ʻaʻole mākou e ʻike iā ia a hiki i kekahi mau makahiki mai kēia manawa. Pono kēia i ka hoʻomohala ʻana, ka hana ʻana a me ka loaʻa ʻana o nā ʻae palekana āpau. Eia naʻe, ʻaʻole hiki iā Apple ke hoʻomohala i kahi kaʻa e like me ia, akā makemake wale ʻo ia e kālele nui i ka hoʻomalu ʻana i nā kamepiula ma luna o ka papa a me nā mea uila ʻē aʻe i loko o nā kaʻa, kahi i manaʻo ʻia e kōkua ka CarPlay platform.

Puna: waiwai Times, Ka Wall Street Pai, Reuters
Photo: lealea22, kakahiaka, Lokan Sardar, ʻOihana ʻo Pembina
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