Ondrej Holzman ʻAʻole makaʻu ka mea hoʻolālā Elite ʻo Marc Newson i kekahi mea. Ua hoʻolālā mua ʻo ia i nā kaʻa kaʻa, nā moku kaʻa, nā mokulele, nā paipu a i ʻole nā ʻeke ʻeke, a ua loaʻa iā ia ka kūleʻa me ka hapa nui o kāna mau papahana. Ua ʻōlelo ʻo Australian 51 mau makahiki ʻaʻole ia he mea maʻamau i nā mea hoʻolālā ke loaʻa kahi ākea ākea. "E pili ana ka hoʻolālā i ka hoʻoponopono ʻana i nā pilikia. Inā ʻaʻole hiki iā ʻoe ke hana i kēlā me nā kumuhana like ʻole, a laila ʻaʻole wau i manaʻo he mea hoʻolālā maikaʻi ʻoe, "wahi āna.
Ma ka ʻaoʻao Ka Wall Street Pai me Marc Newson e kamaʻilio ana ʻo ia e pili ana i kāna ʻoihana, hoʻolālā, nā mea pena punahele a me kekahi o kāna mau huahana. He waiwai maoli ka ʻoihana o ka mea hoʻolālā Australia kaulana a i kēia manawa ua kamaʻilio pū ʻia ʻo ia e pili ana me Apple. ʻO kahi hoaaloha lōʻihi o Jony Ive, ka mea hoʻolālā nui o ka hui Kaleponi, i komo i ka hana ʻana o ka Apple Watch.
Eia naʻe, ʻaʻole hana ʻo Newson i ka manawa piha ma Apple, i kēlā me kēia manawa ke kū mai kahi huahana me kahi hōʻailona ʻē aʻe mai iā ia, e like me ka peni punawai hou loa o ka brand German Montblanc. I loko o kāna ʻoihana he kanakolu makahiki, ua hana pū ʻo ia ma nā papahana nui: nā kaʻa no Biomega, nā moku kaʻa no Riva, kahi mokulele no Fondation Cartier, nā lole no G-Star RAW, hale paipu no Heineken a i ʻole nā ʻeke ʻeke no Louis Vuitton.
Eia naʻe, ʻo ka hōʻailona o ka ʻoihana ʻo Newson ʻo ia ka noho Lockheed Lounge, āna i hoʻolālā ai ma hope koke o kāna aʻo ʻana a me he mea lā ua hoʻolei ʻia mai ke kālā wai. I loko o iwakālua mau makahiki me kēia "ʻāpana o nā lako" ua hoʻokumu ʻo ia i ʻekolu mau moʻolelo honua no ke kumu kūʻai kūʻai kūʻai kūʻai ʻoi loa e kekahi mea hoʻolālā ola.
ʻO kāna hana hou loa - ʻo ka peni punawai Montblanc i ʻōlelo ʻia - pili i ke aloha o Newson i ka mea kākau. "ʻO ka nui o nā poʻe me nā penikala ʻaʻole kākau wale, akā pāʻani pū me lākou," wehewehe ʻo Newson, no ke aha i loaʻa ai kāna mau peni liʻiliʻi, no ka laʻana, kahi pani magnetic, kahi e kūpono ai ka pāpale me ke koena o ka peni.
Ua ʻōlelo ʻo Newson makemake ʻo ia i nā peni puna no ka mea maʻa lākou iā ʻoe. "Hoʻololi ka piko o ka peni ma muli o ke kihi āu e kākau ai. ʻO ia ke kumu ʻaʻole ʻoe e hāʻawi i kāu peni puna i kekahi, "i wehewehe ʻo ia, me ka hoʻohui ʻana he pono e loaʻa iā ia kahi puke paʻa paʻa A4 me ia e kākau i kāna mau manaʻo.
Loaʻa iā Newson kahi manaʻo hoʻolālā akaka. “He pūʻulu kumu ia e hiki ke hoʻohana i nā mea āpau. ʻO ka mea hoʻololi wale nō ka mea a me ka laulā. ʻO ke kumu, ʻaʻohe ʻokoʻa ma waena o ka hoʻolālā ʻana i kahi moku a me ka hoʻolālā ʻana i kahi peni, "wahi a Newson, ʻo ia - e like me kāna hoa hana ʻo Jony Ive - he aloha kaʻa nui.
Inā he 50 tausani dala (1,2 miliona lei aliʻi) ka mea e noho ana ma Lākana a me ka makua kāne o nā keiki ʻelua, e hoʻolilo ʻo ia iā ia no ka hoʻoponopono ʻana i kekahi o kāna mau kaʻa kahiko. "Ua hoʻomaka wau e hōʻiliʻili i nā kaʻa ʻehā makahiki i hala. ʻO kaʻu mau punahele ʻo Ferrari 1955 a me ka Bugatti 1929," helu ʻo Newson.
I kēia mau mahina i hala iho nei, ua lilo nā kaʻa i kumuhana koʻikoʻi e pili ana me Apple, ka mea e hana nei i kahi mahele huna, me ka ʻoihana automotive. pili me. No laila, hiki paha i Cupertino ke komo ʻo Newson i ka hoʻolālā ʻana i kāna kaʻa maoli mua; i kēia manawa aia wale nō, no ka laʻana, ka manaʻo Ford (kiʻi ʻia ma luna). Eia kekahi, ʻaʻole makemake nui ʻo ia i nā kaʻa o kēia manawa.
"Aia kekahi mau manawa i lawe nā kaʻa i nā mea maikaʻi a pau e pili ana i ka holomua, akā i kēia manawa ke hele nei ka ʻoihana kaʻa i kahi pilikia," i manaʻoʻiʻo ai ʻo Newson.
ʻAe, ʻaʻole hiki iā mākou ke kali e ʻike i ka mea a Mr. Newson e hōʻike mai iā mākou me nā kaʻa. :-)