Jaromir Miko ʻO kēia lā ka lā ma ka honua mele me nā nūhou ʻelua e pili kokoke ana i ke ʻano o Apple i kōkua ai i kēia ao. ʻO Pepeluali 26, 2008, i ka manawa i lilo ai ʻo Apple, me kāna iTunes Store, i ka lua o ka hale kūʻai mele nui loa ma US, ma mua o Walmart wale nō.
Hiki paha hoihoi oe
Amaya Toman I loko o kahi manawa pōkole, ua kūʻai aku ʻo Apple ma mua o 4 billion mau mele a lawelawe ma mua o 50 miliona mau mea kūʻai. I loko o ʻelima mau makahiki o ka hana, kūʻai aku ka ʻoihana i ka awelika o 80 mau mele i kēlā me kēia mea hoʻohana. No ka mea he ʻano ʻoihana ʻē aʻe ʻo Apple ma mua o nā hale kūʻai ʻē aʻe, ke kūʻai aku nei i nā mele pākahi me nā album piha, pono nā mea loiloi NPD Group e "hoʻololi" i nā helu iTunes Store i ka awelika 12-track album. Pēlā lākou i ʻike ai ʻo ka iTunes Music Store ka lua o ka hale kūʻai mele kaulana loa ma ka ʻāina.
Ua ʻike ʻo Apple i ka kūleʻa a hahai iā ia ma ka wehe ʻana i kahi hale kūʻai kiʻiʻoniʻoni i hāʻawi - a hāʻawi mau - i ke koho e hoʻolimalima i nā kiʻiʻoniʻoni me ka kūʻai maʻamau. Akā, e like me kā Apple i hoʻokō ai i ka "pepehi" i nā CD kino i kāna mau makahiki mua, ua "hoʻokele" ia ma hope e pāʻani i kahi ʻāpana i ka pepehi ʻana i kāna ʻoihana mele ponoʻī.
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iTunes i nā makahiki
ʻO 2020 a ʻoi aku ka nui o nā mea hoʻolohe e hilinaʻi nei i ke kahe ʻana i nā mele mai nā lawelawe e like me Apple Music, Spotify a i ʻole Tidal. Nūhou hou loa Ke hōʻike nei ka Recording Industry Association of America (RIAA) i ke kahe ʻana i nā mele i kēia lā no 79% o nā kūʻai āpau. He 10% ke kūʻai aku ʻana o nā media kino e like me nā CD a i ʻole nā moʻolelo a ʻo ia ka lua o ka hoʻolaha kaulana loa.
Aia ka wahi hope i nā hale kūʻai kikohoʻe e like me ka iTunes Music Store. Ua ʻike lākou i kā lākou hāʻule nui loa, kūʻai mai lākou i kēia manawa he 8% wale nō. ʻO ia ka manawa mua mai ka makahiki 2006 i hana ʻia nā hale kūʻai kikohoʻe ma lalo o $XNUMX biliona. ʻO ka manawa i lilo ai ʻo iTunes i hale kūʻai mele nui loa ma ka honua me nā mele he ʻumi piliona i kūʻai ʻia he ʻumi makahiki i hala. A he manawa mōʻaukala ia - me he mea lā - ʻaʻole e hana hou ʻia.
Hiki paha hoihoi oe
I kēia manawa, ʻo nā lawelawe mele kaulana loa ʻo Apple Music a me Spotify. ʻO ka inoa mua i loaʻa ʻO 60 miliona mau mea kākau inoa i ka makahiki i hala, ua hoʻonui ʻia kā lākou helu ma 80% i kēia manawa. Ma ka hoʻohālikelike, ʻo Spotify, ka mea i hōʻike i ka 2019 miliona mau mea hoʻohana uku ma ka hopena o 124, ʻike i ka ulu ʻana o ka makahiki he 29%. ʻO ka mea mahalo, ua nānā ʻole ʻo Apple iā Spotify a hiki i ka wā lōʻihi, e like me ka luna o ka App Store.
