Amaya Toman Ma waena o nā poʻe Apple, e nānā hewa paha ʻoe no ka mea ʻike ʻole i kekahi mea e pili ana i ka ulu ʻana o kāna logo. Ua kamaʻāina maoli nā kānaka a pau i kona hoʻololi mālie ʻana i kona ʻano o kēia manawa. ʻO ka ʻāpala nahu kekahi o nā mea kaulana loa a ʻaʻole i ʻike ka poʻe. Eia nō naʻe, i ka wā o ke ola ʻana o ka hui ʻāpala, ua loli pinepine ia - ma ka ʻatikala o kēia lā, e nānā mākou i ka ulu ʻana o ka logo apple i nā kikoʻī hou aku.
I kinohi o Newton
ʻAʻole loaʻa iā Apple ka ʻāpala nahu i nā manawa a pau i kāna logo. ʻO ka mea hoʻolālā o ka Apple logo mua loa ʻo ia ka mea hoʻokumu hui ʻo Ronald Wayne. ʻO ka logo, i hana ʻia i ka makahiki 1970, e hōʻike ana iā Isaac Newton e noho ana ma lalo o kahi lāʻau ʻāpala. Malia paha ua ʻike nā kānaka a pau i ka moʻolelo o ka hoʻomaka ʻana o Newton e aʻo i ka ʻumekaumaha ma hope o ka hāʻule ʻana o ka ʻāpala mai kahi kumu lāʻau ma luna o kona poʻo. Ma waho aʻe o ke kiʻi paʻi kiʻi i ʻōlelo ʻia aʻe nei, ua loaʻa pū i ka logo i loko o kāna kiʻi kahi ʻōlelo a ka mea haku mele Pelekane ʻo William Wordsworth: "Newton ... he noʻonoʻo, e auwana mau ana i nā wai ʻē o ka manaʻo."
ʻO ka huli ʻana o Apple
Akā ʻaʻole i lōʻihi loa ka logo Isaac Newton. ʻAʻole paha e kāhāhā kekahi no ka mea ʻo Steve Jobs ka mea i makemake ʻole i ka mea i ʻike ʻole ʻia. No laila ua hoʻoholo ʻo Jobs e hoʻolimalima i ka mea pena kiʻi ʻo Rob Janoff, nāna i hoʻokumu i ke kumu no ka hōʻike ʻana i ka ʻāpala maʻamau. Ua hoʻoholo koke ʻo Jobs e hoʻololi i ka logo kahiko me kahi mea hou, i mau ʻia i nā ʻano like ʻole a hiki i kēia lā.
Hoʻolālā mua ʻia e Rob Janoff, ua hōʻike ʻia ka logo i nā kala o ke ānuenue, e pili ana i ka kamepiula Apple II, ʻo ia ka mea mua i ka mōʻaukala i hōʻike i kahi hōʻike kala. ʻO ka hoʻomaka ʻana o ka logo ponoʻī i hana ʻia ma mua o ka hoʻokuʻu ʻia ʻana o ke kamepiula. Ua ʻōlelo ʻo Janoff ʻaʻohe ʻōnaehana i ke ʻano o ka waiho ʻia ʻana o nā kala i kēlā me kēia - ʻo Steve Jobs i koi ikaika loa e kau ka ʻōmaʻomaʻo ma luna "no ka mea ma laila ka lau."
ʻO ka hōʻea ʻana o ka logo hou, ʻoiaʻiʻo, pili pū me nā ʻano manaʻo like ʻole, nā lono a me nā kuhi. Ua manaʻo kekahi poʻe he ʻoi aku ka maikaʻi o ka hoʻololi ʻana i ka logo apple i ka inoa o ka hui a ʻoi aku ka maikaʻi, aʻo kekahi poʻe i manaʻoʻiʻo ʻo Alan Turing, ka makua kāne o ka kamepiula hou, nāna i nahu i ka ʻāpala i hoʻopili ʻia me ka cyanide ma mua. kona make .¨
Photogallery
He kumu nā mea a pau
"ʻO kekahi o nā mea pohihihi nui loa iaʻu, ʻo kā mākou logo, he hōʻailona o ka makemake a me ka ʻike, nahu ʻia, hoʻonani ʻia me nā kala o ke ānuenue ma ke ʻano hewa. He paʻakikī ke noʻonoʻo i kahi hōʻailona kūpono: makemake, ʻike, manaʻolana a me nā anarchy, "wahi a Jean-Louis Gassée, ka luna o Apple mua a me kekahi o nā mea hoʻolālā o ka ʻōnaehana hana BeOS.
Ua hoʻohana ʻia ka hōʻailona kala e ka hui no iwakāluakūmālua makahiki. I ka hoʻi ʻana o Jobs iā Apple i ka hapa ʻelua o nā makahiki 1990, ua hoʻoholo koke ʻo ia i kahi hoʻololi logo hou. Ua wehe ʻia nā kala kala a ua hāʻawi ʻia ka logo apple bitten i kahi hiʻohiʻona monochrome hou. Ua loli pinepine ia i nā makahiki, akā ua mau ke ʻano o ka logo. Ua hoʻokō ka honua i ka hoʻopili ʻana i ka logo apple bitten me ka hui Apple no laila ʻaʻole pono hou ka inoa o ka hui e kū ma hope o ia.
ʻO ka ʻāpana nahu pū kekahi. Ua koho ʻo Steve Jobs i ka ʻāpala nahu ʻaʻole wale no ke kumu i akaka i ka nānā mua ʻana he ʻāpala maoli ia a ʻaʻole, no ka laʻana, he cherry a i ʻole ka cherry tomato, akā no ka pun ma nā huaʻōlelo "bite" a. "byte", e kuhikuhi ana i ka ʻoiaʻiʻo he ʻoihana ʻenehana ʻo Apple. ʻO ka hoʻololi ʻana o ka waihoʻoluʻu o ka ʻāpala ʻaʻole kumu kumu ʻole - ʻo ka "manawa uliuli" o ka logo i kuhikuhi ʻia i ka iMac mua i ka pale kala Bondi Blue. I kēia manawa, hiki i ka Apple logo ke kālā, keʻokeʻo, a ʻeleʻele paha.
A pehea e pili ana i ka mana o ka logo me ka ʻole o ka ʻāpala nahu? Inā wau e kākau nei e pili ana i kekahi mea, makemake wau e aʻo i nā ʻike āpau a ʻaʻole i kahi hapa wale nō.