ʻO Michal Ždanský Ua hoʻolaha hou aku ʻo Apple i kāna mau hopena hapaha no ka hapaha kālā ʻelua o kēia makahiki, a aia hou ke kumu e hoʻolauleʻa ai: ua haki kekahi moʻolelo no ka manawa, ma ka huli ʻana a me ka loaʻa kālā, a me ke kūʻai aku. Ua lanakila ʻo Apple i kāna manaʻo ponoʻī a me nā manaʻo loiloi. ʻO ka hapaha kālā ʻelua i lawe mai i ka huli ʻana o 45,6 biliona, a he 10,2 biliona ka waiwai ma mua o ka ʻauhau. E hauʻoli nō hoʻi nā mea kuleana i ka piʻi ʻana o ka palena, i piʻi mai 37,5 pakeneka i 39,3 pakeneka. ʻO ia ka palena kiʻekiʻe i kōkua i ka piʻi ʻana o ka loaʻa kālā ma ka 7 pakeneka.
ʻO ka mana hoʻokele i manaʻo ʻia he iPhones hou, kahi i kūʻai aku ai ʻo Apple i kahi helu moʻolelo no ka hapaha lua. 43,7 miliona iPhones, ʻo ia kahi pā hou, 17% a i ʻole 6,3 miliona mau ʻāpana ʻoi aku ma mua o ka makahiki i hala. Ua helu nā kelepona i ka huina o 57 pakeneka o ka loaʻa kālā o Apple. ʻO ka mea hoʻohana Kina a ma ka manawa like ka mea hoʻohana nui loa ma ka honua, ʻo China Mobile, ka mea i hoʻomaka e kūʻai aku i nā kelepona Apple i ka hapaha hope, ua mālama paha i nā kūʻai kiʻekiʻe o iPhones. Pēlā nō, hoʻomaka ka mea lawe nui loa o Iapana DoCoMo iPhone e hāʻawi i ka iPhone i ka hapaha kālā hope loa. Ma hope o nā mea a pau, ma nā ʻāpana ʻāina ʻelua, ua hoʻopaʻa ʻo Apple i ka piʻi nui o 1,8 biliona i ka huli ʻana.
Ma ka ʻaoʻao ʻē aʻe, ua ʻike ka iPads i kahi emi nui, ʻoiai ke ulu nei kēia māhele a hiki i kēia manawa. He 16,35 miliona mau iPads i kūʻai ʻia, ʻo ia ka 16 pakeneka emi mai ka makahiki i hala. Ua wānana pū ka poʻe loiloi i nā kūʻai haʻahaʻa o ka papa, me ka ʻike ʻana ua paʻi paha ka mākeke papa i ke kaupaku a ʻo nā mea pono ponoʻī e hoʻomohala nui aʻe e hoʻomau i ka cannibalizing PC. ʻOiai ʻo ka iPad Air a i ʻole iPad mini i hoʻomaikaʻi maikaʻi ʻia me ka Retina display, ʻo ia ka mea ma nā hihia ʻelua e hōʻike ana i ka ʻenehana kiʻekiʻe ma waena o nā papa, ʻaʻole ia i kōkua i ke kūʻai ʻana kiʻekiʻe. Hōʻike wale nā iPads ma luna o 16,5 pakeneka o ka huina kālā.
Ma kahi ʻē aʻe, ʻoi aku ka maikaʻi o nā Mac. Ua kūʻai aku ʻo Apple i ʻelima pakeneka ma mua o ka makahiki i hala, he 4,1 miliona mau ʻāpana. Me ka awelika o nā kūʻai PC e hoʻomau nei i ka emi ʻana o 6-7 pakeneka o ka makahiki, ʻo ka piʻi ʻana o ke kūʻai aku he hopena mahalo nui ʻia, ʻoiai ʻo ke kūʻai aku ʻana o Mac i lalo i loko o kekahi mau pakeneka o nā hapaha mua o ka makahiki i hala. ʻAʻole ia a hiki i nā ʻāpana kālā ʻelua i ʻike hou ai ʻo Apple i ka ulu ʻana. I kēia hapaha, ua loaʻa iā Macy he 12 pakeneka o ka huli ʻana.
Ke emi nei ka kūʻai ʻana o iPod, a ʻaʻole ʻokoʻa kēia hapaha. ʻO ka hāʻule ʻana o ke kūʻai aku ʻana he 51 pakeneka i ka "wale" 2,76 miliona mau ʻāpana e hōʻike ana i ka mākeke no nā mea hoʻokani mele ke neʻe mālie akā ʻoiaʻiʻo nalo, pani ʻia e nā mea pāʻani i hoʻohui ʻia i nā kelepona paʻalima. Hoʻokahi wale nō pākēneka o nā kūʻai aku i kēia hapaha, a he mea kānalua paha inā loaʻa iā Apple ke kumu e hoʻonui ai i ka laina o nā mea pāʻani i kēia makahiki. Ua hoʻokuʻu hope ʻia nā iPod hou ʻelua makahiki i hala. ʻOi aku ka nui o ke kālā i lawe ʻia mai e iTunes a me nā lawelawe, ma luna o 4,57 biliona, a me ke kūʻai ʻana aku i nā mea pono, i loaʻa i ka huli ʻana ma lalo o 1,42 biliona.
"Haʻaheo loa mākou i kā mākou hopena i kēlā me kēia hapaha, ʻoi aku ka ikaika o ke kūʻai aku ʻana o iPhone a me ka loaʻa kālā lawelawe. Ke nānā nui nei mākou i ka hoʻolauna ʻana i nā huahana hou aʻe i hiki iā Apple ke lawe mai i ka mākeke, "wahi a Apple CEO Tim Cook.
E hana ʻia kahi huli hoihoi loa ma nā ʻāpana o ka hui. Makemake ʻo Apple e hoʻokaʻawale i ke kumukūʻai o kēia manawa ma kahi ratio 7-a-1, ʻo ia hoʻi, e loaʻa i nā mea kuleana ʻehiku mau ʻāpana no kēlā me kēia mea nona lākou, me kēlā mau ʻāpana ʻehiku e like me ka mea ma ka mākeke kūʻai. Ma ka pule mua o Iune kēia neʻe ʻana, ʻo ia ka manawa e emi ai ke kumukūʻai o hoʻokahi mahele ma kahi o $60 a $70. Ua ʻae pū ka papa alakaʻi o Apple i ka hoʻonui ʻana i ka papahana kūʻai hou, mai 60 biliona a 90 biliona. Ma ka hopena o 2015, hoʻolālā ka hui e hoʻohana i ka huina o 130 biliona kālā ma kēia ala. I kēia manawa, ua hoʻihoʻi ʻo Apple i $ 66 biliona i nā mea kuleana mai ka hoʻomaka ʻana o ka papahana ma ʻAukake 2012.
Ua kuhi hewa ʻoe ma laila: 45,6 biliona pono e pololei
ʻAʻole i manaʻo ʻia he maikaʻi loa, ʻoi aku ka iMac. Pīhoihoi ʻo ia i ka iPad.