ʻO Michal Ždanský Ua hoʻolaha ʻo Apple i kāna mau hopena hapahā no ke kolu o ka hapaha kālā o 2014 a ua hoʻokō hou ʻo ia e wāwahi i kekahi mau moʻolelo. Ua lanakila hou ka hui iā ia iho a hiki i ka $ 37,4 biliona i ka loaʻa kālā no ka hapaha hope, me ka $ 7,7 biliona ma mua o ka ʻauhau, me ka 59 pakeneka o ka loaʻa kālā mai waho o ʻAmelika Hui Pū ʻIa. Ua hoʻomaikaʻi ʻo Apple i ʻoi aku ma mua o ʻelua piliona ma ka huli ʻana a me 800 miliona mau kālā i hoʻohālikelike ʻia i ka makahiki i hala. E hauʻoli nō hoʻi nā mea kuleana i ka piʻi ʻana o ka palena awelika, i piʻi ma 2,5 pakeneka i 39,4 pakeneka. Ma ke ʻano maʻamau, alakaʻi ʻia nā iPhones, ua hoʻopaʻa pū ʻo Mac i nā kūʻai hoihoi, ma ka ʻokoʻa, ʻo ka iPad a, e like me kēlā me kēia hapaha, a me nā iPod.
E like me ka mea i manaʻo ʻia, ʻo iPhones ka hapa nui o ka loaʻa kālā, ma lalo o 53 pakeneka. Ua kūʻai aku ʻo Apple i 35,2 miliona o lākou i kāna hapaha kālā hou loa, he 13 pakeneka ka piʻi ʻana ma mua o ka makahiki i hala. Eia nō naʻe, ke hoʻohālikelike ʻia i ka hapaha hope, ua emi ka helu i ka 19 pakeneka, ʻike maopopo ʻia ke manaʻo ʻia nā iPhones hou i ka mahina o Kepakemapa. ʻOiai, ua ikaika loa ke kūʻai aku, akā naʻe, ʻaʻole ʻōlelo ʻo Apple i ka nui o nā hiʻohiʻona i kūʻai ʻia. Eia nō naʻe, ma muli o ka hāʻule ʻana o ke kumukūʻai maʻamau, hiki ke manaʻo ʻia ua kūʻai ʻia aku nā iPhone 5cs ma mua o ko lākou hoʻomaka ʻana. Eia naʻe, ke hoʻomau nei ka iPhone 5s i ke kūʻai aku.
Ua hāʻule nā kūʻai iPad no ka lua o ka manawa i ka lālani. I ka hapaha ʻekolu, kūʻai aku ʻo Apple i ka "wale" ma lalo o 13,3 miliona mau ʻāpana, 9 pakeneka ka liʻiliʻi ma mua o ka manawa like i ka makahiki i hala. Ua wehewehe ʻo Tim Cook i ʻekolu mahina i hala aku nei ʻo ke kūʻai aku ʻana ma muli o ka saturation wikiwiki o ka mākeke i ka manawa pōkole, akā naʻe ke hoʻomau nei kēia ʻano. ʻO nā kūʻai iPad ka haʻahaʻa loa i loko o ʻelua makahiki i kēia hapaha. Ma ka manawa like, ua wānana ʻo Horace Dediu ka mea loiloi pololei i ka ulu ʻana he ʻumi pakeneka no nā iPads. E ʻoi aku ka ikaika o Wall Street i ke kūʻai haʻahaʻa o nā papa.
Loaʻa ka nūhou maikaʻi mai ka ʻāpana kamepiula pilikino, kahi i hoʻonui hou ʻia ai ke kūʻai aku ʻana o Mac, ma kahi o 18 pakeneka i 4,4 miliona mau ʻāpana. Hiki iā Apple ke noʻonoʻo i kēia he hopena maikaʻi loa ma kahi mākeke kahi e hāʻule mau ai nā kūʻai PC i kēlā me kēia hapaha, a ua lanakila kēia ʻano no ka lua o ka makahiki me ka ʻole o ka hoʻololi ʻana (i kēia manawa, ua emi ke kūʻai ʻana o PC i ʻelua hapaha hapaha). Ma nā kamepiula pilikino, loaʻa iā Apple nā palena kiʻekiʻe loa, ʻo ia ke kumu e hoʻomau ai ʻo ia ma luna o 50 pakeneka o nā waiwai āpau mai kēia māhele. Ke hoʻomau nei ka emi ʻana o nā iPod, me kā lākou kūʻai ʻana i hōʻemi nui ʻia e 36 pakeneka i lalo o ʻekolu miliona mau ʻāpana i kūʻai ʻia. Ua lawe mai lākou ma lalo o ka hapalua piliona kālā i ka waihona kālā o App, ʻoi aku ka nui o hoʻokahi pakeneka o nā loaʻa kālā āpau.
ʻOi aku ka maikaʻi o ka hāʻawi ʻana o iTunes a me nā lawelawe lako polokalamu, me nā hale kūʻai App ʻelua, i loaʻa iā $4,5 biliona kālā, ʻoi aku ka 12 pakeneka mai ka makahiki i hala. No ka hapaha kālā e hiki mai ana, manaʻo ʻo Apple i ka loaʻa kālā ma waena o 37 a me 40 biliona kālā a me kahi palena ma waena o 37 a me 38 pakeneka. Ua hoʻomākaukau ʻia nā hopena kālā no ka manawa mua e ka CFO hou ʻo Luca Maestri, nāna i lawe i ke kūlana mai ka Peter Oppenheimer i puka. Ua ʻōlelo pū ʻo Maestri aia ʻo Apple i kēia manawa ma mua o $ 160 biliona kālā.
"ʻOliʻoli mākou i ka hoʻokuʻu ʻana o iOS 8 a me OS X Yosemite, a me nā huahana a me nā lawelawe hou ʻaʻole hiki iā mākou ke kali e hoʻolauna," wahi a Tim Cook, ka luna nui o Apple.
Makemake nui au i nā huahana hou. Manaʻolana e loaʻa kahi iMac me retina.
ʻAʻole lawa ka hoʻoholo kūkulu hale iā ʻoe? ʻOiai, ʻo ia kekahi o nā mea kiʻekiʻe loa. Inā hoʻokomo lākou i kahi 27″ retina, pono lākou i kahi panel 4K. A ʻaʻole pono iaʻu e loaʻa nā huahana 2 mai ka māhele like e hoʻomaka ana ma 100. Na kēlā panel e hoʻonui i ke kumukūʻai me ka pupule.
ʻAʻole, ʻaʻole lawa. Hiki iaʻu ke ʻike i kēlā mau pika ma ka iMac o kēia manawa. ʻIke wau iā lākou ma ka iPad 2. Ke hāʻule nei nā kumukūʻai o nā hōʻike 4K a i kekahi lā e loaʻa iaʻu nā iMacs me kahi hōʻike 4K. Loaʻa mau ke koho o kahi mac mini hou a me kahi hōʻike waho mai kahi mea hana ʻē aʻe. Pono ke kākoʻo no nā hōʻike 4K me OS X 10.10.