ʻO Michal Ždanský Ua hoʻolaha ʻo Apple i kāna mau hopena kālā i kēlā me kēia hapaha no ka hapaha kālā ʻelua o kēia makahiki (ka ʻalemanaka mua hapaha), a kokoke i ka wā maʻamau he ʻekolu mahina. ʻO ka hapaha ʻelua o 2015 i lawe mai i ka lua o ka nui o ka huli ʻana i ka mōʻaukala o ka hui. Ua hōʻea i ke kiʻekiʻe o 58 biliona, a he 13,6 biliona kālā ka loaʻa kālā ma mua o ka ʻauhau. Hoʻohālikelike ʻia i ka makahiki i hala, ua hoʻomaikaʻi ʻo Apple i kahi 27 pakeneka kupaianaha. Ua piʻi aʻe ka palena maʻamau mai 39,3 pakeneka i 40,8 pakeneka.
ʻAʻole paha ia e kāhāhā i kekahi no ka mea ʻo ka iPhone ka mea hoʻokele nui loa, akā nalo nā helu. ʻOiai ʻaʻole e ʻoi aku ka nui o nā ʻāpana i kūʻai ʻia ma mua o ka moʻolelo mua 74,5 miliona iPhones mai ka hapaha hope, akā naʻe, ʻo kēia ka lua o ka hopena maikaʻi loa i ka mōʻaukala kelepona. Ua kūʻai aku ʻo Apple ma kahi o 61,2 miliona, he 40% ʻoi aku ma mua o ka manawa like i ka makahiki i hala. Ua uku maoli ka bet ma nā ʻano hōʻike nui.
ʻIke ʻia ka ulu ʻana ma Kina, kahi i ulu ai ke kūʻai aku ma 72%, e lilo ana ia i ka lua o ka mākeke nui loa o Apple, me ʻEulopa i hoʻokuʻu ʻia i ke kolu o ka wahi. ʻO ke kumukūʻai maʻamau o kahi iPhone i kūʻai ʻia he mea hoihoi - $659. Ke kamaʻilio nei kēia i ka kaulana o ka iPhone 6 Plus, ʻo ia ka $ 100 ʻoi aku ke kumukūʻai ma mua o ke kumu hoʻohālike 4,7-inch. I ka huina, ua helu ka iPhone ma kahi o 70 pakeneka o ka huina o ka huli ʻana.
ʻO ka mea like ʻole, hoʻomau ka hāʻule ʻana o nā iPads i nā kūʻai. Ua kūʻai aku ʻo Apple i 12,6 miliona o lākou i ka hapaha hope, ma lalo o 23 pakeneka mai ka makahiki i hala. ʻOiai, e like me Tim Cook, he lōʻihi ka hele ʻana o ka iPad, ua hōʻea paha ia i kona kiʻekiʻe a ʻoi aku ka makemake o nā mea hoʻohana i ka iPhone 6 Plus a ʻaʻole hoʻololi wale i nā hāmeʻa e like me nā kelepona. I ka huina, lawe mai ka papa i 5,4 biliona i ka huina o ka huli ʻana, no laila ʻaʻole ia e hōʻike i ka ʻumi pakeneka o ka loaʻa kālā.
ʻO ka ʻoiaʻiʻo, ʻoi aku ka nui o ka loaʻa kālā ma mua o nā iPads o Mac, ʻoiai ʻo ka ʻokoʻa ma lalo o $200 miliona. Ua kūʻai aku ʻo Apple i 5,6 miliona mau PC i ka lua o ka hapaha, a ke hoʻomau nei ka ulu ʻana o Mac, aʻo nā mea hana ʻē aʻe e ʻike nui ana i ka emi ʻana o ke kūʻai. Ke hoʻohālikelike ʻia i ka makahiki i hala, ua hoʻomaikaʻi ʻia ka Mac ma ka ʻumi pakeneka a lilo ʻo ia i ka lua o ka huahana maikaʻi loa a Apple ma hope o ka manawa lōʻihi. Ma hope o nā mea a pau, ʻaʻole i waiho ʻia nā lawelawe āpau (kūʻai aku i nā mele, nā noi, a me nā mea ʻē aʻe), ka mea i lawe mai i kahi huli o ka ʻelima biliona.
ʻO ka hope, ua kūʻai ʻia nā huahana ʻē aʻe, me Apple TV, AirPorts a me nā mea pono ʻē aʻe, no $1,7 biliona. ʻAʻole paha i ʻike ʻia nā kūʻai aku o ka Apple Watch i ka huli ʻana o kēia hapaha, no ka mea, ua kūʻai aku lākou i kēia manawa, akā hiki iā mākou ke ʻike i ke ʻano o ka wati i loko o ʻekolu mahina, ke ʻole ʻo Apple e hoʻolaha i kekahi helu PR i ka wā e hiki mai ana. No ka mea waiwai Times akā, ʻo ka CFO o Apple ʻo Luca Maestri ua hōʻike ʻo ia, i hoʻohālikelike ʻia me 300 iPads i kūʻai ʻia ma ka lā mua o ke kūʻai ʻana ma 2010, maikaʻi loa nā helu.
Ua hoʻomaikaʻi pū ka Luna Nui ʻo Tim Cook i nā hopena kālā: "Ua hauʻoli mākou i ka iPhone, Mac a me ka App Store e hoʻomau nei i ka manawa, e hopena i kā mākou hapahā Malaki maikaʻi loa. Ke ʻike nei mākou i nā poʻe hou aʻe e neʻe ana i iPhone ma mua o kā mākou i ʻike ai i nā pōʻai mua, a ke hele nei mākou i kahi hoʻomaka hoihoi i ka hapahā o Iune me ka Apple Watch e hoʻomaka ana e kūʻai.
Ma kahi kokoke i 8 iPhones i kūʻai ʻia no ʻekolu mahina pololei i kēlā me kēia kekona, ʻaʻole hiki ke hilinaʻi ʻia.
ʻO ka hōʻuluʻulu maikaʻi loa a mahalo no nā kiʻi akaka! ʻOi aku ka waiwai o ka hana a ka mea kākau ma mua o ka "ʻaihue" i kekahi mea mai nā pūnaewele ʻē, e like me ka hana ʻana ma nā wahi ʻē aʻe.
Mahalo nui iā Mr. Michal Žďánské no ka ʻatikala i hoʻomākaukau maikaʻi ʻia a ʻoi loa no nā kiʻi. ʻO ia ke ʻano o nā wahi a pau, akā naʻe, ʻaʻole.
Hōʻike maoli ʻoe i kāu hana nui i loko. Manaʻo wau he nui nā mea hoʻoponopono e like me kēia...