Ke hana maikaʻi nei nā iPhones ma ka mākeke ʻEulopa, akā ʻo Samsung nō ke alakaʻi

Ke piʻi mau nei ka hoʻokūkū ma ka mākeke kelepona paʻa, ʻoiai ke ulu wikiwiki nei nā mea liʻiliʻi liʻiliʻi i loko, ʻo ia ka mea e ulu aʻe e like me ka ikaika o kā lākou kau ʻana i ke kumukūʻai ma kā lākou mau polokalamu. Hiki iā Apple ke hoʻomaha maʻalahi no ka mea kaulana loa kāna iPhones ma ka ʻāina ʻEulopa. ʻOiai ke alakaʻi nei ʻo Samsung ma aneʻi, ke ulu nei ʻo Apple i hoʻohālikelike ʻia me ia. 

ʻO kekahi o kēlā mau hōʻailona e hoʻonui nui nei ʻo Realme. Ua hoʻokumu wale ʻia kēia hui Kina ma 2018, a komo i ka mākeke Czech i hoʻokahi makahiki ma hope. Wahi a ka noiʻi Nānā Kūlana Kūlana akā naʻe, ua hoʻonui ʻia nā hoʻouna kelepona o ka hui e 2020% ma ka mākeke ʻEulopa i hoʻohālikelike ʻia me 500. No laila ʻo ia ka wikiwiki e ulu nei i ka brand smartphone ma ʻEulopa. ʻO ia ke kumu i waena o nā mea kūʻai aku TOP 5 no ka manawa mua i ka makahiki i hala. 

Akā, ʻaʻole ia he manaʻo ke ulu kekahi, pono e hāʻule kekahi. Ma waena o nā mea kūʻai aku ʻelima, hoʻokahi wale nō i hāʻule maoli, a ʻo ia ka mea nui loa. Ua nalowale ʻo Samsung i hoʻokahi pakeneka makahiki i ka makahiki ma 2021. Akā, nona ka 29% o ka mākeke. ʻO Apple ka lua, e ulu ana ma ka 11% a ʻo kāna huina he 23%. ʻO ke kolu o Xiaomi i hoʻomaikaʻi ʻia e kahi 33% maikaʻi a nona ka 20% o ka mākeke. Ua hoʻokō ʻia ka hana hanohano e Oppo, ʻoiai he 5% wale nō o ka mākeke, ua ulu ʻia e 77%. Loaʻa iā Realme he 3%. ʻOiai ua mamao loa ʻo Samsung mai Apple mai, ua wela ʻo Xiaomi ma kona mau kuʻekuʻe wāwae ʻoiai he 3% wale nō ma hope. Akā inā mākou e nānā i ke ʻano o ka hana maʻamau o Apple ma ka mākeke ʻEulopa, ʻaʻohe pono e hopohopo nui e pili ana i ka nalowale ʻana o kāna kūlana lua.

Loaʻa a kūʻai aku 

E like me ka nānā ʻana o ka pūnaewele Statista ʻO ia hoʻi, ua hōʻike ʻo Apple i ke kūʻai aku ʻana ma ka ʻāina ʻEulopa i ka makahiki fiscal 2021, i ka wā i kūʻai aku ai i nā waiwai a me nā lawelawe i kūʻai ʻia he 89,3 biliona kālā US. ʻO ia ka hā o ka kūʻai aku ʻana o Apple ma ʻEulopa ma mua o ka 60 billion US dollar mark, ʻoiai ʻo ia ka mea ma hope o 2018, 2019 ua nāwaliwali iki. Ua lele mua nā kūʻai aku i ka makahiki covid 2020 a i ka makahiki i hala ua haki maoli lākou i ka moʻolelo, ʻaʻole wale ma ke ʻano o ka loaʻa kālā, akā no ka piʻi ʻana hoʻi i ka makahiki i hala.

Heluhelu pūnaewele ʻOihana o Apps a laila ʻōlelo ʻo Apple i kūʻai aku i 2021 miliona iPhones ma ʻEulopa i ka makahiki 56,1. I ka makahiki 2020, akā, he 37,3 miliona wale nō. Inā hoʻomau ia i kēia helu, e lilo koke ia i helu ʻekahi ma ʻEulopa. Ke ulu nei ʻo ʻAmelika a me Iapana. ʻO ka mea ʻē aʻe, he loli ʻē aʻe ʻo Kina i ke kūʻai aku ʻana o iPhone, i ka wā i hāʻule ai ka nui o nā iPhones i kūʻai ʻia ma 71,2 mai 2015 miliona mau ʻāpana i 2019 miliona i 31,4, e lele i kahi kokoke i 43 miliona mau ʻāpana i kūʻai ʻia i ka makahiki i hala.