Pani hoʻolaha

Ua lōʻihi ka manawa mai kahi Apple keynote i uhi ʻia i ka nui o nā mea pohihihi. I kēia lā i ka hola 19:XNUMX i ko mākou manawa, e hōʻike ana ka hui Kaleponi i kāna mau aces, ka Luna Nui ʻo Tim Cook e hūnā pono ana i kona lima. Eia nō naʻe, ʻo ka ʻikepili i hōʻiliʻili ʻia mai nā hālāwai kūkā Apple hou loa hiki ke hāʻawi iā mākou i kahi hōʻike o ke ʻano o ka hōʻike kupaianaha ma ka Flint Center.

ʻO Dan Frommer o Quartz Ua hele akahele ʻo ia i nā ʻōlelo koʻikoʻi hope loa a hōʻuluʻulu i nā ʻikepili i hōʻiliʻili ʻia i loko o nā infographics e hiki ai iā mākou ke heluhelu i ka mea nāna e hōʻike i nā huahana hou a i ka wā e manaʻo ai mākou iā lākou. He mea koʻikoʻi ka hōʻike ʻana o nā polokalamu hou no Apple a me kāna hoʻolālā holoʻokoʻa. Ma lalo o Steve Jobs, he hōʻike pinepine ia i hoʻokahi kanaka, akā ma lalo o ke alakaʻi ʻana a Tim Cook, ʻaʻole luhi ka poʻe i nā hale kiʻiʻoniʻoni. ʻO ka ʻikepili i hōʻiliʻili ʻia e Dan Frommer mai nā hōʻike he ʻumikūmālua.

Mai Ianuali 2007, 27, i ka manawa i hoʻolauna ai ʻo Steve Jobs i ka iPhone mua, aia he kanakolu mau hanana, 88 o ka Apple archives i kahi podcast kūikawā ma ka iTunes Store. Ma ka awelika, ʻo kēia mau hanana he XNUMX mau minuke ka lōʻihi a ʻo ke ʻano kumu ke ʻano like: kahi hōʻike minimalistic, nā kāne kī o ka hui ma ke kahua, ka hōʻike ʻana i nā huahana hou a me kahi hōʻike wikiō o lākou a i ʻole kā lākou hana.

ʻO ka mea paʻa loa

I ka wā i alakaʻi ʻia ai ʻo Apple e Steve Jobs, ua maʻalahi ka papa o ke kī nui. Ua hauʻoli maoli ka mea hoʻokumu i ka hui i nā kī nui, a ʻo kona hiki ke kūʻai aku i kekahi huahana me ka ʻole o ke kānalua iki ua hiki ke lanakila ma luna o ka mea kūʻai aku kānalua loa ma mua o hoʻokahi.

I loko o kāna kīʻaha poina loa, ʻo ia ka mea i ʻōlelo ʻia mai ka makahiki 2007, ua hala ʻo ia ma kahi o hoʻokahi hola a me ka hapa ma ke kahua. I kēlā manawa, ʻaʻole ʻo ia i ʻae i kekahi i mua o ka pale. I ka holo ʻana o ka manawa, ua hoʻomaka ʻo Jobs e hāʻawi manawa hou aku i kāna mau hoa, ʻo ke alakaʻi kūʻai aku ʻo Phil Schiller i huki i ka manaʻo o nā mea nānā makemake, a ʻo Scott Forstall, kahi punahele nui o Jobs, ʻo ia naʻe, ua haʻalele ma hope o ka hiki ʻana mai o Tim Cook mai Apple. , ike pinepine ia.

Ua hana nui kona olakino i ka hana a Steve Jobs. ʻO Phil Schiller ka mea i komo mai i ka wā o ka noho ʻole ʻana o ka luna, a ua emi ka manawa o Jobs ma ke kahua, inā hiki iā ia ke kū i mua o ke anaina i nā makahiki hope o kona ola ʻana.

ʻO kāna mea pani, ʻo Tim Cook, i koho ʻia e Jobs, mai kahi pahu ʻokoʻa. ʻO kahi hoʻokipa mālie ʻaʻole ia e mālama pono i ka limelight. ʻO ia ke kumu i koho ai ke poʻo o Apple i kēia manawa i kahi ala ʻē aʻe - ma nā keynotes, hoʻololi ʻo ia i ke ʻano o ke ʻano o ka hālāwai kūkā e hele pū me ka papahana holoʻokoʻa, akā waiho i nā hoʻolaha koʻikoʻi i kāna mau hoa. Hōʻike pinepine ʻia ka nūhou hardware e Phil Schiller, a ʻo Craig Federighi i kēia manawa ua ʻālohilohi loa. I kēia makahiki WWDC, ʻoiai e hōʻike ana i ka OS X Yosemite a me iOS 8, ua kaena ʻo ia i ka hilinaʻi a me ka ʻakaʻaka.

ʻOiai ʻaʻole pono ka manaʻo nui o kēia lā e pili ana i ka polokalamu, hiki iā mākou ke manaʻo i ke alo o Craig Federighi i kēia manawa pū kekahi. E kūʻē ʻo Apple iā ia iho inā e ʻae ia i kahi mea hōʻike maikaʻi loa e noho i ka lālani mua.

ʻO Tim Cook, ʻo ia ka mea maʻamau ma lalo o 20 mau minuke ma ke kahua. I ka hoʻomaka ʻana, hoʻomanaʻo mau ʻo ia i nā kūleʻa o Apple, hana ʻakaʻaka a hoʻohenehene i ka hoʻokūkū, a laila i ka wā o ke kī nui e hōʻoiaʻiʻo ʻo ia i ka hoʻomau ʻana o ka "hoʻolaha" i nā manawa he nui me kahi haʻiʻōlelo pōkole, a i ka hopena ua ʻōlelo ʻo ia "ʻo ka mea āu ʻike wale, hiki iā Apple ke hana."

ʻO ka ʻakaʻaka loa

ʻOiai he hanana koʻikoʻi nui ka nūpepa a mea hoʻomohala paha kahi e hōʻike ai ʻo Apple i kāna nūhou, he hola ʻoluʻolu a ʻelua paha me ka ʻole o ka hoʻohenehene. ʻO Craig Federighi ka mea i ʻōlelo mua ʻia ua hōʻike ʻo ia iā ia iho ʻaʻole wale ma ke ʻano he ʻōlelo maikaʻi loa a me ka charismatic, akā i ka manawa like me he joker nui.

I loko o ka hōʻike hope loa, i mālama ʻia ma ka ʻaha kūkā o ka mea hoʻomohala ma Iune a he 117 mau minuke lōʻihi, ʻoi aku ma mua o 5000 ka poʻe i hele i ka ʻakaʻaka ʻoi aku ma mua o kanalima manawa, a ua loaʻa iā Apple ka mahalo no kāna mau hana hoʻopunipuni ma kahi o hoʻokahi haneli mau manawa. ʻO ka mea nui, ʻaʻole wale ka ʻakaʻaka mai ka ʻeli ʻana i ka hoʻokūkū, akā ʻike nā luna o Apple i ka hoʻomāʻewaʻewa iā lākou iho a me kā lākou mau hoa hana.

Ua hōʻike ʻia kēia i nā manawa he nui i ka WWDC 2014 e Craig Federighi, i loko o kāna mau minuke 75 ma ke kahua ʻo Tim Cook i kapa iā ia he Superman. I ka manawa like, ua loaʻa i ka luna polokalamu i ʻelua mau ʻakaʻaka (ma kēia ʻano maikaʻi) ma mua o Tim Cook lāua ʻo Phil Schiller i nā hanana ʻeono i hala.

Manawa o ka hoike ana

ʻOiaʻiʻo, ʻaʻole hele pololei ʻo Apple i ka manawa, e hoʻomaopopo kākou i ka nūhou nui loa. E like me ka mea i ʻōlelo mua ʻia, hoʻomaka maʻamau ʻo Tim Cook i ka keynote me ka recapitulation maʻamau a me ka hoʻomanaʻo ʻana i nā hoʻokō hou loa o ka ʻoihana, a aia kahi kali o nā minuke he ʻumi no ka iPhone hou a i ʻole iPad. Ua kali ka poʻe i ka lōʻihi loa no ka iPhone 3GS, i hōʻike ʻia e Phil Schiller ma hope o nā minuke 102 lōʻihi. ʻO ka mea ʻē aʻe, ua neʻe koke ʻo Apple i ka mea i ʻelua mau makahiki i hala aku nei, i ka wā i piʻi ai ʻo Schiller ma ke kahua ma lalo o ka hapahā o ka hola.

ʻOiaʻiʻo, ʻaʻole hiki iā mākou ke ʻōlelo mai kēia ʻikepili i ka wā e ʻike ai mākou i ka iPhone 6 i kēia pō a i ʻole i ka wā e hoʻolauna ai ʻo Apple i ka mea hiki ke hoʻohana nui ʻia, akā hiki iā mākou ke ʻike i ke ʻano a Apple e hele nei i ka nūhou i manaʻo nui ʻia. a pinepine aku. Ma ka awelika, ua hoʻolauna ʻo ia i kahi iPhone hou 45 mau minuke ma hope o ka hoʻomaka ʻana o ka keynote, akā i loko o nā makahiki ʻekolu i hala aku nei ma mua.

Eia kekahi, ʻaʻole wale ka iPhone hou e kali nei i kēia manawa. Manaʻo paha e hoʻolauna ʻo Apple i ʻelua kelepona hou, a ʻoi aku ka nui o ka nānā ʻana e uku ʻia i kahi huahana hiki ke hoʻohana e like me ka iWatch. A inā e hoʻokō ʻia ka manaʻo e pili ana i ka ʻōnaehana uku kelepona, e hāʻawi ʻo Apple i ka manawa nui iā ia e hoʻomaʻamaʻa i nā mea kūʻai aku me kāna lawelawe hou. No laila hiki iā mākou ke manaʻolana i kahi kīʻaha ʻelua mau hola lōʻihi, akā i kēia manawa me ka liʻiliʻi o ka "filler part of Tim Cook" a me ka nānā nui ʻana i nā huahana hou i hōʻike ʻia e Phil Schiller a me Craig Federighi.

Eia hou, pono mākou e hoʻomanaʻo iā ʻoe inā ʻike kekahi i ke kahaha piha a puka i waho o ka pahu, ʻo Apple ia. No laila, ʻaʻohe manaʻo o ka ʻikepili i hōʻiliʻili ʻia mai nā makahiki i hala. Ua ʻōlelo kekahi ʻo Bob Mansfield, ke poʻo mua o Apple hardware i neʻe pololei ma lalo o ke kuhikuhi a Tim Cook i ʻelua makahiki i hala aku nei e hana i nā papahana e hiki mai ana, hiki ke kū ma ke kahua i ka hoʻomaka ʻana o iWatch ma ke ʻano o ka hoʻi hou ʻana.

Puna: QZ
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