ʻO Michal Ždanský ʻEkolu mau makahiki ma hope o ka make ʻana o Apple co-founder, CEO a me ka ʻike maka ʻo Steve Jobs. Ma kona kūlana ma ke ʻano he poʻo o Apple, ua ʻōlelo ʻo ia i ka papa e hoʻokomo iā Tim Cook, a hiki i ka manawa o ka luna hoʻokele nui, a ka papa i hana ai me ka ʻole o ka manawa. Mai kēia hoʻololi nui i ka hoʻokele kiʻekiʻe o Apple, ua loli nui i ka hoʻokele. Inā mākou e hoʻohālikelike i kona mau lālā mai ka makahiki 2011 ma mua o ka haʻalele ʻana o Steve Jobs a i kēia lā, ʻike mākou he ʻeono mau kānaka i koe mai ka ʻumi kumu a hiki i kēia lā, a ma ka huli ʻana o Kepakemapa / ʻOkakopa e emi iho kekahi. E ʻike pū kākou i nā loli i hana ʻia i ke alakaʻi ʻana o Apple i nā makahiki ʻekolu i hala.
ʻO Steve Jobs -> Tim Cook
I ka ʻike ʻana o Steve Jobs ma muli o kona maʻi, ʻaʻole hiki iā ia ke hoʻokele hou i ka hui āna i hoʻokumu ai a hoʻihoʻi i kona mau wāwae ma hope o kona hoʻi ʻana mai, ua waiho ʻo ia i ke koʻokoʻo i kona lutanela ʻo Tim Cook, a i ʻole, ua ʻōlelo ʻo ia i kona koho ʻana i ka papa na alakai, nana i hana pela. Ua hoʻomau ʻo Jobs i kona kūlana ma Apple ma ke ʻano he luna o ka papa, a ua hāʻule i kona maʻi i hoʻokahi mahina ma hope o kona haʻalele ʻana. Ua hāʻawi pū ʻo Steve i kāna ʻōlelo aʻo koʻikoʻi a Cook i ʻōlelo pinepine ai: ʻaʻole e nīnau i ka mea a Steve Jobs e hana ai, akā e hana i ka mea pono.
Ma lalo o ke alakaʻi ʻana a Tim Cook, ʻaʻole i hoʻolauna ʻo Apple i kahi ʻano huahana hou, akā naʻe, no ka laʻana, ʻo ka hoʻolālā kipi o ka Mac Pro a i ʻole nā iPhone 5s kūleʻa maikaʻi loa e haʻi ʻia. Ua hōʻike pinepine ʻo Tim Cook e manaʻo mākou i kahi mea hou loa i kēia makahiki, e kamaʻilio pinepine ana e pili ana i kahi wati akamai a i ʻole nā mea like ʻole a me kahi Apple TV hou.
Tim Cook -> Jeff Williams
Ma mua o ka lilo ʻana o Tim Cook i poʻokela nui o Apple, aia ʻo ia ma ke kūlana o ka luna hoʻokele nui, ʻo ia hoʻi, no ka laʻana, ka hoʻonohonoho ʻana i ka pūnaewele o nā mea hoʻolako, hoʻolaha, logistic, a me nā mea like. Ua manaʻo ʻia ʻo Cook he haku ma kāna ʻoihana a hiki iā ia ke hoʻonani i ke kaulahao holoʻokoʻa a hiki i kahi i mālama ʻole ai ʻo Apple i kāna mau huahana a hoʻouna pololei iā lākou i nā hale kūʻai a me nā mea kūʻai aku. Ua hiki iā ia ke hoʻopakele iā Apple miliona a hoʻolilo i ke kaulahao holoʻokoʻa i nā haneli haneli.
ʻO Jeff Williams, ka lima ʻākau o Cook mai kona mau lā ma ke ʻano he COO, ua lawe ʻo ia i ka hapa nui o kāna mau hana. ʻAʻole ʻo Jeff Williams he helehelena hou, ua hana ʻo ia ma Apple mai 1998 ma ke ʻano he poʻo o ka lako honua. Ma mua o kona lawe ʻana iā Tim Cook, ua lawelawe ʻo ia ma ke ʻano he pelekikena poʻokela o nā hana hoʻolālā, kahi inoa i mālama ʻia. Ma hope o ke koho ʻia ʻana o Tim Cook i Luna Nui, akā naʻe, ua hoʻoili ʻia nā mana hou o COO iā ia, a ʻoiai ʻaʻole i ʻōlelo ʻia kāna inoa ʻoihana, ʻo Jeff Williams ka Tim Cook o ka wā hou o Apple ma hope o nā Jobs. Nā mea hou aku e pili ana iā Jeff Williams Eia.
Scott Forstall -> Craig Federighi
ʻO ka hoʻokuʻu ʻana iā Scott Forstall kekahi o nā hoʻoholo limahana nui a Tim Cook i hana ma ke ʻano he luna nui. ʻOiai ua hoʻopau ʻia ʻo Forstall i ʻOkakopa 2012, ua hoʻomaka mua ka moʻolelo a ʻike wale ʻia i Iune 2012 i ka wā i hoʻolaha ai ʻo Bob Mansfield i kona hoʻomaha. E like me kā Walter Isaacson i ʻōlelo ai ma kāna moʻolelo pilikino o Steve Jobs, ʻaʻole i lawe maikaʻi ʻo Scott Forstall i nā napkin a ʻaʻole i launa maikaʻi me Bob Mansfield lāua ʻo Jony Ive, ka mea hoʻolālā hale o Apple. Ua loaʻa iā Scott Forstall ʻelua mau hemahema Apple ma lalo o kona kāʻei, ʻo ka mua ʻo Siri ʻaʻole hilinaʻi nui, a ʻo ka lua ka fiasco me kāna mau palapala ʻāina. No nā mea ʻelua, hōʻole ʻo Forstall e lawe i ke kuleana a kala aku i nā mea kūʻai aku.
Ma ke kumu kūʻokoʻa ʻo ia ke keʻakeʻa nei i ka hui ʻana ma waena o nā māhele o Apple, ua hoʻokuʻu ʻia ʻo Forstall mai Apple, a ua māhele ʻia kona mana ma waena o ʻelua mau kiʻi nui. Ua lawe ʻia ka hoʻomohala ʻana o iOS e Craig Federighi, ka mea i kapa ʻia ʻo SVP o ka polokalamu Mac i kekahi mau mahina ma mua, ua hāʻawi ʻia ka hoʻolālā iOS iā Jony Ive, nona ka inoa ʻoihana i hoʻololi ʻia mai "Industrial Design" i "Design". ʻO Federighi, e like me Forstall, ua hana pū me Steve Jobs i ka wā NeXT. Ma hope o kona komo ʻana iā Apple, ua hoʻopau ʻo ia i ʻumi makahiki ma waho o ka hui ma Ariba, kahi i kū ai ʻo ia i ke kūlana o ka Hope Pelekikena o ka Pūnaewele Pūnaewele a me ka Luna Nui ʻenehana. I ka makahiki 2009, ua hoʻi ʻo ia i Apple a mālama i ka hoʻomohala ʻana o OS X ma laila.
ʻO Bob Mansfield -> Dan Riccio
E like me ka mea i ʻōlelo ʻia ma luna nei, ma Iune 2012 ʻo Bob Mansfield, Hope Pelekikena Nui o Hardware Engineering, hoʻolaha i kona hoʻomaha ʻana, ma muli paha o nā kuʻikahi me Scott Forstall. ʻElua mahina ma hope mai, ua hoʻonoho ʻia ʻo Dan Riccio, kekahi mea kahiko Apple i hui pū me ka hui i ka makahiki 1998. Ua hana ʻo ia ma laila ma ke ʻano he pelekikena hope o ka hoʻolālā huahana a ua komo ʻo ia i ka hapa nui o nā huahana a Apple i hana ai.
Eia naʻe, i ka manawa i koho ʻia ai ʻo Riccio ma ke ʻano he SVP o ka ʻenekinia ʻenehana, ua hoʻi hou ʻo Bob Mansfield no ʻelua makahiki, a waiho i ʻelua mau kānaka ma ke kūlana hoʻokahi i ka manawa hoʻokahi. Ma hope mai, ua hoʻololi ʻia ka inoa ʻoihana a Bob Mansfield i "Engineering" a laila nalo loa ʻo ia mai ka hoʻokele Apple. Ke hana nei ʻo ia ma nā "papahana kūikawā" a hōʻike pololei iā Tim Cook. Ua manaʻo ʻia aia kēlā mau huahana kūikawā i nā ʻāpana huahana hou a Apple e manaʻo ai e komo.
Ron Johnson -> Angela Ahrendts
ʻO ke ala mai Ron Johnson a hiki i Angela Ahrendts ma ke kūlana o ke poʻo o ke kūʻai kūʻai kūʻai ʻaʻole like me ka ʻike. Ma waena o Johnson a me Ahrendts, ua paʻa kēia kūlana e John Browett, a no hoʻokahi makahiki a me ka hapa, ua nele kēia noho hoʻokele. Ua manaʻo ʻia ʻo Ron Johnson ka makua kāne o Apple Stores, no ka mea, me Steve Jobs, i kāna mau makahiki he ʻumikūmākahi o ka hana ʻana i ka hui ʻāpala, ua hiki iā ia ke kūkulu i kahi kaulahao hana maikaʻi o nā hale kūʻai brick-a-motar i makemake ʻia e nā mea a pau iā Apple. ʻO ia ke kumu i haʻalele ai ʻo Johnson i ka hopena o ka makahiki, ua kū ʻo Tim Cook i ka hoʻoholo koʻikoʻi o ka mea e hoʻolimalima ma kona wahi. Ma hope o ka hapalua makahiki, kuhikuhi hope ʻo ia iā John Browett, a e like me ka mea i ʻike ʻia ma hope o kekahi mau mahina, ʻaʻole ia ke koho kūpono. ʻAʻole hewa ʻo Tim Cook, a ʻoiai he nui ka ʻike o Browett ma ke kula, ʻaʻole hiki iā ia ke hoʻohui i kāna mau manaʻo me nā manaʻo o "Apple" a pono e haʻalele.
ʻAʻole mālama ʻia nā hale kūʻai o Apple no hoʻokahi makahiki a me ka hapa, aia ka māhele holoʻokoʻa ma lalo o ka mākaʻikaʻi a Tim Cook, akā i ka manawa ua maopopo ka nele o ka ʻoihana kūʻai i kahi alakaʻi. Ma hope o ka huli lōʻihi, i ka wā i ʻike ai ʻo Cook ʻaʻole pono ʻo ia e hele hou aku, ua loaʻa ʻo Apple i kahi makana nui loa. Ua hoʻowalewale ʻo ia iā Angela Ahrendts mai ka hale lole Pelekane ʻo Burberry e hoʻi i ʻAmelika Hui Pū ʻIa, ka luna hoʻokele kaulana kaulana o ka honua i hoʻolilo iā Burberry i kekahi o nā mea nani a kūleʻa o kēia mau lā. ʻAʻohe mea maʻalahi e kali iā Ahrendts ma Apple, ʻoiai, no ka mea, ʻaʻole like me Johnson, ʻaʻole wale ʻo ia e mālama i ka hale kūʻai, akā ke kūʻai aku ma ka pūnaewele. Ma ka ʻaoʻao ʻē aʻe, mai Burberry kona ʻike nui i ka hoʻopili ʻana i ka honua maoli a me ka pūnaewele. Hiki iā ʻoe ke heluhelu hou aʻe e pili ana i ka hoʻoikaika hou ʻana o ka hoʻokele kiʻekiʻe o Apple ma kahi moʻolelo nui o Angela Ahrendts.
Peter Oppenheimer -> Luca Maestri
Ma hope o ʻumikūmāwalu mau makahiki lōʻihi ma Apple, e haʻalele ana kona hope pelekikena kiʻekiʻe a me CFO, ʻo Peter Oppenheimer, i ka hui. Ua hoʻolaha ʻo ia i kēia ma ka hoʻomaka ʻana o Malaki o kēia makahiki. I nā makahiki he ʻumi i hala iho nei, i kona lawelawe ʻana ma ke ʻano he CFO, ua piʻi ka loaʻa kālā makahiki o Apple mai $8 biliona a i $171 biliona. Ke hoʻomaha nei ʻo Oppenheimer mai Apple i ka manawa o Kepakemapa / ʻOkakopa o kēia makahiki i hiki iā ia ke hoʻonui i ka manawa me kona ʻohana, wahi āna. E pani ʻia ʻo ia e Luca Maestri ʻike, i hui pū me Apple i hoʻokahi makahiki i hala ma ke ʻano he pelekikena kālā. Ma mua o ka hui ʻana iā Apple, ua lawelawe ʻo Maestri ma ke ʻano he CFO ma Nokia Siemens Network a me Xerox.
ʻO Eddy cue
ʻO kekahi o nā hoʻoholo nui mua a Tim Cook i hana ai i kona wā i lilo ai i Luna Nui, ʻo ia ka hoʻolaha ʻana i ke poʻo mua o iTunes i ka hoʻokele kiʻekiʻe o Apple ma ke ʻano he pelekikena kiʻekiʻe o ka polokalamu pūnaewele a me nā lawelawe. He kanaka koʻikoʻi ʻo Eddy Cue i ke kūkākūkā ʻana me, no ka laʻana, ka hoʻopaʻa ʻana a i ʻole nā hale kiʻiʻoniʻoni a hoʻokani nui i ka hana ʻana o ka iTunes Store a i ʻole ka App Store. Loaʻa iā ia ma lalo o kona manamana lima nā lawelawe pūnaewele āpau e alakaʻi ʻia e iCloud, nā hale kūʻai kikohoʻe āpau (App Store, iTunes, iBookstore) a lawe pū i ke kuleana no iAds, kahi lawelawe hoʻolaha no nā noi. Ma muli o ke kuleana o Cue ma Apple, ʻoi aku ka maikaʻi o kāna hoʻolaha ʻana.
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