Amaya Toman ʻO ka hoʻi ʻana mai o Steve Jobs he mea koʻikoʻi koʻikoʻi no Apple a ma ka manawa like he hōʻailona o nā loli nui a me nā mea hou. Ua ukali ʻia, no ka laʻana, e ka hoʻokuʻu ʻana i ka iMac lanakila loa, a hiki mai ka iPod ma hope iki. ʻO ka mea koʻikoʻi ka hoʻomaka ʻana o ka hale kūʻai Apple pūnaewele, ua hala ʻo 10 mau makahiki ma Nowemapa 22 o kēia makahiki.
Me Jobs, ua hiki mai kahi kipi i Apple ma ke ʻano o ka hoʻopau ʻana i kekahi mau huahana, ka hoʻolauna ʻana o kekahi mau mea hou, a me ka hoʻomaka ʻana o nā kūʻai pūnaewele. ʻOiai ʻaʻole like ia i kēlā manawa, ʻo ka hana hope kekahi o nā mea koʻikoʻi no ke ola ʻana o Apple ma ka mākeke. I ka makahiki 1990, e ʻimi mau ana ʻoe i kahi hale kūʻai Apple brick-a-mortar me ka makehewa - loaʻa nā mea kūʻai i kā lākou Mac ma o nā mea hoʻolaha kūikawā a i ʻole nā kaulahao kūʻai nui.
Hiki paha hoihoi oe
I kēlā manawa, akā naʻe, hiki ke kānalua nui ʻia ka ʻike o nā limahana o kēia mau kaulahao, a ʻo kā lākou mea nui ʻaʻole ia he mea kūʻai ʻoluʻolu, akā loaʻa kālā wale nō - a ʻaʻole i lawe maoli ʻia e nā huahana Apple i kēlā manawa. No laila, makaʻu pinepine nā Mac ma ke kihi, nānā ʻole ʻia, a ʻaʻole nui nā hale kūʻai i kūʻai i nā huahana Apple.
ʻO ka hoʻololi i manaʻo ʻia e lawe ʻia e ka manaʻo o kahi "kūʻai ma kahi hale kūʻai". Ua hoʻopau ʻo Apple i kahi ʻaelike me CompUSA, ma lalo o kahi kihi kūikawā e mālama ʻia no nā huahana Apple ma nā hale kūʻai i koho ʻia. Ua hoʻokiʻekiʻe iki kēia ʻanuʻu i ke kūʻai aku, akā ʻaʻole lawa ia, ʻaʻole i ʻōlelo ʻia ʻaʻole i loaʻa iā Apple ka mana 100% ma luna o ke kūʻai ʻana i kāna huahana.
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I ka hapa ʻelua o nā makahiki he kanaiwa o ke kenekulia i hala, ʻo ka hapa nui o nā hale kūʻai e like ʻole i ko lākou wā kamaliʻi. ʻO kekahi o ia mea i hoʻokele ʻia e Dell, ka mea i hoʻomaka i kāna hana ʻana i ka makahiki 1995. I Dekemaba 1996, ua loaʻa mua ka e-shop i ka hui i hoʻokahi miliona kālā i ka lā.
"I ka makahiki 1996, ua hoʻokumu ʻo Dell i nā hale kūʻai pūnaewele, a ʻo ka hale kūʻai pūnaewele ʻo Dell i kēlā manawa ka mea maʻamau no nā wahi kūʻai pūnaewele a hiki i kēia manawa," wahi a Steve Jobs i kēlā manawa. "Me kā mākou hale kūʻai pūnaewele, ke kau nei mākou i kahi kūlana hou no ka e-commerce. A manaʻo wau makemake mākou e haʻi aku iā ʻoe, e Michael, me kā mākou huahana hou, kā mākou hale kūʻai hou, a me kā mākou hana maʻamau, ke hele mai nei mākou ma hope ou, e kuʻu hoaaloha, " ua ʻōlelo ʻo ia iā Michal Dell.
Ua hana maikaʻi loa ka Apple Store pūnaewele mai ka hoʻomaka ʻana. I kona malama mua, ua loaa ia Apple he $12 miliona—he awelika ma kahi o $730 i ka la, he ekolu hapaha o ka loaa i kela la i keia la a Dell i hana ai mai kona halekuai punaewele i kona mau malama eono mua o ka hana. Eia naʻe, ʻaʻole hiki ke hoʻohālikelike ʻia ka hoʻokele ʻana o ka hale kūʻai Apple pūnaewele i kēia manawa a i kēia lā. ʻAʻole hoʻolaha hou ʻo Apple i nā helu kūʻai pololei no kāna mau huahana, a i ka makahiki XNUMX ʻaʻole ia i loaʻa kālā mai nā lawelawe e like me ia i kēia lā.
Hiki paha hoihoi oe
Petr Škuta ʻO ka hoʻomaka ʻana o ke kūʻai aku ma ka pūnaewele he mea koʻikoʻi ia i ka hoʻihoʻi ʻana iā Apple i kona mau wāwae a hoʻi maikaʻi i ka mākeke. I kēia lā, ʻo ka Apple e-shop kahi ʻāpana o ka ʻoihana ʻoihana. Hoʻohana pū ka ʻoihana i kāna pūnaewele no ka hoʻolaha ʻana, a i kēlā me kēia manawa e hoʻokuʻu ʻia ia no nā huahana hou, ʻaʻole ia me ka nānā ʻole ʻia e ka media. Ke hele mālie nei nā laina ma mua o nā hale kūʻai Apple - hoʻohana ka poʻe i nā kauoha mua ma ka e-shop a kali pinepine i kā lākou huahana moe i ka hōʻoluʻolu o ko lākou mau home. ʻAʻole pono ka hui i nā kaulahao a i ʻole nā mea kūʻai aku. Ma hope o ka mea i manaʻo ʻia he maʻalahi loa i ka nānā mua ʻana, aia ka nui o ka hana, ka hoʻoikaika a me ka hana.
Puna: ʻO Apple Insider
