Vratislav Holub I kēia lā, haʻaheo ʻo Apple ʻo ia ka ʻoihana waiwai loa ma ka honua me ka waiwai o 3 trillion kālā. He helu kupaianaha kēia i ka hopena o nā makahiki o ka hoʻoikaika a me ka hana a ka pilikua i hoʻokomo i kāna huahana a me kāna lawelawe. I kēia hihia, akā, hiki iā mākou ke ʻike i nā ʻokoʻa hoihoi. ʻOiai ʻo ka hapa nui o ka poʻe Apple e hoʻomaopopo i ka makuakāne o ka hui, ʻo Steve Jobs, ʻo ia ka luna nui koʻikoʻi (CEO), ua hiki mai kahi hoʻololi maoli i ka manawa o kona hope, ʻo Tim Cook. Pehea i loli mālie ai ka waiwai o ka hui?
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E lele ana a puni ka honua me Apple Ke ulu mau nei ka waiwai o Apple
Ua iho ʻo Steve Jobs i ka mōʻaukala o ka ʻoihana ma ke ʻano he ʻike a me ka haku o ka hoʻolaha hoʻolaha, mahalo iā ia i hoʻokō ai i ka kūleʻa o ka ʻoihana, kahi e hakakā nei i kēia lā. ʻOiaʻiʻo, ʻaʻole hiki i kekahi ke hōʻole iā ia i kāna mau hoʻokō a me nā huahana i pili pono ai ʻo ia a hiki iā ia ke neʻe i ka ʻoihana holoʻokoʻa i mua i kahi ala nui. No ka laʻana, hiki i ka iPhone mua ke lilo i hihia nui. Ua hana ia i kahi hoʻololi koʻikoʻi ma ke kahua o nā smartphones. Inā mākou e nānā hou aʻe i ka mōʻaukala, hiki iā mākou ke ʻike i kahi manawa i ka manawa o Apple ma ka ʻaoʻao o ka panakalupa.
I ka waena o ke kanawalu o ke kenekulia i hala, ua haʻalele nā mea hoʻokumu ʻo Steve Wozniak lāua ʻo Steve Jobs i ka hui, i ka wā i hele mālie ai ka hui i lalo. ʻO ka huli ʻana i hana wale ʻia ma 1996, i ka wā i kūʻai ai ʻo Apple iā NeXT, ma ke ala, ua hoʻokumu ʻia e Jobs ma hope o kona haʻalele ʻana. No laila ua lawe hou ka makuakāne o Apple i ka hoʻokele a hoʻoholo e hana i nā loli nui. Ua ʻike ʻia ka hāʻawi ʻana "i ʻoki ʻia" a hoʻomaka ka ʻoihana e kālele wale i kāna mau huahana kaulana loa. ʻAʻole hiki ke hōʻole ʻia kēia kūleʻa iā Jobs.
Steve Jobs
Mai ka hoʻomaka ʻana o kēia millennium, ke piʻi mau nei ka waiwai. No ka laʻana, i ka makahiki 2002 he 5,16 biliona kālā, i kēlā me kēia hihia, ua hoʻopau ʻia ka ulu ʻana i ka makahiki 2008, i ka wā i emi ai ka waiwai ma 56% makahiki-ma-makahiki (mai 174 biliona a emi iho ma mua o 76 biliona). I kekahi hihia, ma muli o ka maʻi, ua koi ʻia ʻo Steve Jobs e haʻalele i ke kūlana CEO a hāʻawi i ka hoʻokele i kona hope, nona kāna koho ʻana i ka Tim Cook kaulana i kēia manawa. I kēia makahiki 2011, piʻi ka waiwai i 377,51 biliona kālā, i kēlā manawa ua kū ʻo Apple ma ka lua o ka helu o nā ʻoihana waiwai nui o ka honua, ma hope pono o ka hui mining multinational ExxonMobil i kālele i ka aila a me ke kinoea maoli. Ma kēia mokuʻāina, ua hoʻohuli ʻo Jobs i kāna hui iā Cook.
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Amaya Toman ʻO ke au ʻo Tim Cook
Ma hope o ka lawe ʻana o Tim Cook i ka hoʻokele noʻonoʻo, ua piʻi hou ka waiwai o ka hui - me ka mālie akā ʻoiaʻiʻo. No ka laʻana, ma 2015 ka waiwai he 583,61 biliona kālā a ma 2018 he 746,07 biliona kālā. Eia naʻe, ʻo ka makahiki e hiki mai ana he wahi huli a kākau maoli i ka mōʻaukala. Mahalo i ka 72,59% o ka ulu ʻana o ka makahiki ma ka makahiki, ua hele ʻo Apple i ka paepae hiki ʻole i ka 1,287 trillion kālā a lilo ʻo ia i hui mua trillion dollar. ʻO Tim Cook paha ke kanaka ma kona wahi, ʻoiai ua hiki iā ia ke hana hou i ka kūleʻa i nā manawa he nui, i ka wā i piʻi ai ka waiwai i 2,255 trillion kālā i ka makahiki e hiki mai ana. I mea e ʻoi aku ka maikaʻi, ua hiki mai kekahi kūleʻa i ka hoʻomaka ʻana o kēia makahiki (2022). Ua hele a puni ka honua i ka lono i ke kanaka pilikua Cupertino i ka 3 trillion dala.
ʻO ka hoʻohewa ʻana iā Kuke e pili ana i ka ulu ʻana o ka waiwai
ʻO ka hoʻohewa ʻana i ka luna hoʻokele o kēia manawa ʻo Tim Cook ke kaʻana pinepine ʻia i waena o nā mea pā apple i kēia mau lā. Ke paʻakikī nei ke alakaʻi o Apple i kēia manawa me nā manaʻo ua loli ka ʻoihana a haʻalele i kāna kūlana ʻike ma ke ʻano he trendsetter i ka wā ma mua. Ma ka ʻaoʻao ʻē aʻe, ua hoʻokō ʻo Cook i kahi mea ʻaʻole i hana ʻia e kekahi ma mua - e hoʻonui i ka capitalization mākeke, a i ʻole ka waiwai o ka hui, me ka ʻike ʻole. No kēia kumu, ua maopopo ʻaʻole e hana hou ka pilikua i nā hana ʻino. Ua kūkulu ʻo ia i kahi kumu ikaika loa o nā mea aloha kūpaʻa a paʻa i ka lepili o kahi hui hanohano. A ʻo ia ke kumu i makemake ai ʻo ia e koho i kahi ala palekana e hōʻoiaʻiʻo ai iā ia i ka nui o ka loaʻa kālā. ʻO wai kou manaʻo ʻoi aku ka maikaʻi o ke alakaʻi? ʻO Steve Jobs a ʻo Tim Cook?
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ʻO nā hana mau ... ʻO ka hoʻopaʻapaʻa lawe wale i ke kālā. E nānā iā Musk… ʻo ia ka hihia :D
inā ua heluhelu kekahi i ka puke a Isaacson e pili ana iā Jobs, ʻike koke lākou i ka pane :) ʻAʻole ʻo Cook he haku ʻino. ʻAʻole hiki i kekahi ke hōʻole i kēlā ... akā ua neʻe ʻo ia i ka honua i mua e like me Jobs? ʻaʻole.. a manaʻo wau ʻo ia ka nīnau nui loa.