Michal Marek I ka wā i hele mai ai ʻo Apple me kāna Watch, ua hōʻike kona mau ʻelele nui iā lākou iho i ke ʻano e kūʻai ʻia ʻo ia ma ke ʻano he wati maʻamau, ʻo ia hoʻi ma ke ʻano he mea hoʻohana. Akā i kēia manawa ma Florence, Italia ma kahi hālāwai kūkā Condé Nast ʻO ka mea hoʻolālā nui o Apple, ʻo Jony Ive, ua hele mai me kahi manaʻo ʻokoʻa o ia mea. Wahi a ia, ua hoʻolālā ʻia ka Apple Watch e like me ka maʻamau hāmeʻa ʻo ia hoʻi he mea pāʻani uila.
"Ua kālele mākou i ka hana ʻana i kā mākou mea maikaʻi loa e hana i kahi huahana e pono ai," i ʻōlelo ʻo Ive i ka makasina Kūkā. "I ka wā i hoʻomaka ai mākou i ka iPhone, no ka mea ʻaʻole hiki iā mākou ke kū hou i kā mākou kelepona. He ʻokoʻa me nā wati. Aloha mākou a pau i kā mākou mau wati, akā ʻike mākou i ka pulima he wahi kupaianaha e kau ai i ka ʻenehana. No laila, ʻokoʻa ka hoʻoikaika ʻana. ʻAʻole maopopo iaʻu pehea e hiki ai iā mākou ke hoʻohālikelike i ka wati kamaʻāina kahiko me nā hiʻohiʻona a me nā hiki o ka Apple Watch.
Ua ʻōlelo ʻo Ive ʻaʻole ʻike ʻo Apple i ka Watch ma ke ʻano o nā wati kuʻuna a i ʻole nā mea waiwai ʻē aʻe. Ua hōʻike ʻo Apple i loko o ka hale hoʻolālā o nā lako a me nā lako polokalamu i nā nīnauele ma mua he mea makemake nui ʻo ia i nā wati maʻamau, a ua hōʻoia kēia nānā ʻana i ka Apple Watch. I kekahi hihia, he hōʻailona hoʻi kēia e lilo ka Apple Watch i mea hoʻohui lima i ka iPhone ma mua o ka hoʻololi ʻana i kahi wati maʻamau i nā mea āpau.
Eia naʻe, manaʻo ʻo Jony Ive hiki iā Apple ke hāʻawi i kēlā me kēia Watch i ka mālama like a nā mea hana kuʻuna i hāʻawi i nā wati mechanical. "ʻAʻole ia e pili ana i ka hoʻopā pono ʻana i nā mea - he nui nā ala e kūkulu ai i kekahi mea. He mea maʻalahi ka manaʻo e pili ana ka mālama ʻana i ka hana ʻana i kekahi mea ma nā puke liʻiliʻi a me ka hoʻohana ʻana i nā mea hana liʻiliʻi. Akā, he kuhi hewa kēlā.
Hōʻike ʻo Ive i nā mea hana a me nā robots e hoʻohana ai ʻo Apple e like me nā mea hana ʻē aʻe e kūkulu ai i kekahi mea. "Hoʻohana mākou a pau i kekahi mea - ʻaʻole hiki iā ʻoe ke wili lua me kou manamana lima. Inā he pahi, he nila a he robota paha, pono mākou i ke kōkua o kahi mea hana.
Ua ʻae ʻo Jony Ive lāua ʻo Marc Newson, kāna hoaaloha a me kāna hoa hana ma Apple Kūkā ʻike me ka hana kala. Loaʻa i kēia mau kāne ʻelua ka ʻike me nā mea o nā ʻano like ʻole a he ʻano maikaʻi ko lākou. Makemake lākou i ke kūkulu ʻana i nā mea a mahalo i ko lākou hiki ke hoʻomaopopo i nā mea waiwai a me nā waiwai.
"Ua ulu mākou i ka hana ʻana iā mākou iho. Manaʻo wau ʻaʻole hiki iā ʻoe ke kūkulu i kekahi mea mai loko mai o kahi mea me ka ʻike ʻole i kona mau waiwai. ua hana ʻo ia i kāna ʻano gula ponoʻī no ka Apple Watch Edition ma ke aloha wale ʻana i ka manaʻo o kēia gula hou i ka hui. "ʻO ke aloha o nā mea e hoʻokele nui ai i kā mākou hana."
ʻOiai ʻo ka Apple Watch he mea hou loa ia no ka hui a me ke komo ʻana i ka ʻāina e pono e lanakila ʻia me ka paʻakikī, ʻike ʻo Ive he hoʻomau maoli ʻia o ka hana mua a Apple. "Manaʻo wau aia mākou ma ke ala i waiho ʻia no Apple mai ka makahiki 70. Ke hoʻāʻo nei mākou a pau e hana i ka ʻenehana pili a pilikino. ʻIke maopopo ʻo Jony Ive: "Inā hakakā nā kānaka me ka hoʻohana ʻana i ka ʻenehana, a laila ua hāʻule mākou."
ʻAʻole i liʻuliʻu loa, ua hoʻopuka ʻo Ive e pili ana iā AW i kahi ninaninau e pili ana i ka lōʻihi o kāna noiʻi ʻana i nā wati maʻamau a me kā lākou mōʻaukala a pehea ʻo ia i hoʻohui ai i nā mea āpau i AW. A hikiwawe paha he mea ʻē aʻe?
ʻAʻole maopopo lākou i ka mea e hoʻohana ai. Hiki iā ʻoe ke ʻike iā ia ma ka mana paʻakikī o AW.
ʻO ka mea pōʻino, he PR bullshit wale nō. Ma hope o nā mea a pau, maopopo loa ʻaʻohe mea pili i ka wati. Hoʻohana ʻia nā wati maʻamau no ka hōʻike ʻana i ka manawa a me ke ʻano he mea nani. ʻAʻohe mea ʻē aʻe, ʻaʻohe mea liʻiliʻi. Ma ʻaneʻi, ʻo ka hana hōʻike uaki kekahi o nā mea he nui, ʻaʻole ia he mea nui. E like me ka hana kelepona o ke kelepona. ʻAʻole wau e kelepona i nā kelepona mai kaʻu Note 3. I kekahi manawa kelepona ma Viber. No nā kelepona kelepona, loaʻa iaʻu kahi Nokia 220 i loko o kaʻu ʻeke me ka hoʻomanawanui o hoʻokahi pule. ʻO ka mea pōʻino, me nā wati akamai, ʻaʻole hiki ke loaʻa kahi wati mālama manawa maʻamau ma ka lima hoʻokahi, e mau loa ana, a he Apple Tamagotchi ma kekahi. Me he hupo la kekahi. Hana maikaʻi ʻo Apple. ʻO kaʻu puke hou aʻe paha ʻo ka MBP Retina, akā hauʻoli nui wau i ka Note 3 ʻaʻole wau makemake e pani. ʻO ka mea e hoʻopilikia nui iaʻu e pili ana iā Apple ʻo kā lākou pupule PR crap e pili ana i nā hanana nui loa. E like me ka hoʻolaha Hyundai e pili ana i ka hoalauna liʻiliʻi mai Boleslav, makemake nui au i ka Skoda, akā ʻaʻole wau e kūʻai i kahi Hyundai me kahi kumu H nui no kēlā bullshit.
Loaʻa iaʻu kahi hoʻonohonoho MBP + android (ʻo ia kaʻu e manaʻo nei e hoʻomaka mālie ana e loaʻa nā polokalamu maikaʻi aʻe ma mua o iOS). ʻAʻole pono e loaʻa iaʻu kahi kaiaola. Hoʻonohonoho au i nā mele, nā pilina a me nā kalena pū kekahi, ʻaʻohe oʻu makemake i kekahi mea ʻē aʻe. ʻAʻole wau e ʻōlelo nei he maikaʻi ʻole nā iPhones, i ka hihia hope, manaʻo wau he hapalua ia o ke kumukūʻai :-)
Ua hāʻule lākou. No ka mea pono e noʻonoʻo ka hapa nui o ka poʻe i ke kumu e kūʻai ai lākou i kahi mea e like me kēia, pono e noʻonoʻo e pili ana i ka mea e pono ai a me ke ʻano o ia mea no lākou, a pēlā aku. iaʻu ʻo wai kāna e noʻonoʻo ai iā lākou. Makaʻu wau ʻoiai lākou e kūʻai aku me ka maikaʻi ma muli o ka 'hype', no laila he mea maikaʻi loa kēia i ka pā….
ʻO ka mea nui loa, hoʻomanaʻo mai ʻo AW iaʻu iā Tamagotchi, ʻoiai ua kākau pololei ʻia kekahi ma aneʻi. ʻO ia nō hoʻi no ka pō, a ma kahi o ka lawelawe ʻana iā mākou, e mālama mākou iā ia.
Manaʻo wau ʻaʻole ʻike ʻo Apple i ke kumu o ka maikaʻi o ka Apple Watch. Nawaliwali lākou i ke kino a inā ʻaʻohe manaʻo :-(
Maikaʻi paha ka hanauna ʻekolu a ʻehā paha no kekahi mea.
ʻAe, manaʻo wau ʻo ia ka makana Kalikimaka maikaʻi loa.