Pani hoʻolaha

Ua hele ʻo Jony Ive, ka mea hoʻolālā hale o Apple, i ka ʻaha kūkā ʻO Vanity Fair's New Establishment Summit, kahi i hiki ai ke ʻike iā ia i kahi kūlana kūʻokoʻa - i ka lehulehu a i mua o kahi anaina. Ua kamaʻilio ʻo ia e pili ana i nā kumuhana hoihoi a me kēia manawa, ʻo ia hoʻi, no ka laʻana, ka laina huahana o Apple i kēia manawa i hoʻonui ʻia me nā iPhones nui aʻe a me ka huahana Apple Watch hou. Eia naʻe, ʻo ke kope ʻana o ka hoʻolālā ʻana o Apple e ka Xiaomi Kina, no ka laʻana, ua hele pū ʻia ma lalo o ke ahi.

Ua pane ʻo Jony Ive i nā nīnau he nui e pili ana i kona ola ʻoihana a pilikino. No ka laʻana, ua haʻi ʻo ia ʻo ka paʻakikī o kāna hana ʻo ia ka hoʻolilo ʻana i ka manawa nui me ia iho a me ka hana. Ma ka ʻaoʻao ʻē aʻe, ua hauʻoli ʻo ia me kāna hui hoʻolālā nui, kahi āna i ʻōlelo ai ʻaʻohe mea i haʻalele i ka manawaleʻa. "He mea liʻiliʻi loa ia, aia he 16 a 17 paha o mākou. Ua ulu paʻa ia i nā makahiki he 15 i hala iho nei a ua hana ikaika mākou e mālama i ka liʻiliʻi e like me ka hiki," i hōʻike ʻia ai ka mea hoʻolālā, nona ka naita o ke aupuni Pelekane. Hana nā mea hoʻolālā Apple pākahi me ka maluhia a me ka mehameha, e hui wale ana ma kahi o ʻekolu a ʻehā paha manawa o ka pule. I kēia manawa, hōʻuluʻulu ka hui ma nā papa e like me nā mea i loaʻa ma Apple Stores a huki. 

ʻO Jony Ive, ka mea i ʻike ʻole ʻia i ka lehulehu a he kakaikahi loa ka loaʻa ʻana o kahi ʻōlelo mai iā ia, ua pane pū i ka nīnau e pili ana i ke kumu i hoʻoholo ai ka hui e hoʻi i nā kihi pōʻai no nā iPhones hou loa. ʻO nā prototypes o nā kelepona me nā hōʻike nui i ʻōlelo ʻia ua hana ʻia ma Cupertino i kekahi mau makahiki i hala. Eia nō naʻe, ʻoiai nā hiʻohiʻona maikaʻi loa, ʻaʻole maikaʻi ka hopena i ka nānā ʻana o kēia mau kelepona, e like me ke ʻano o nā kelepona hoʻokūkū nui i kēia manawa. Uaʻike ka hui he mea nui ka hāʻawiʻana i ke kelepona me kahi pale nui, akā he nui nā hana e pono ai e hana i kahi huahana hōʻoia. Pono nā ʻaoʻao pōʻai i mea e mālama ai i ke kelepona ʻaʻole ākea loa.

ʻO kekahi o nā nīnau e pili ana i ka huahana Apple Ive i hoʻohana ai ma mua o kona hoʻomaka ʻana e hana no Apple. ʻO ia ka Mac a Jony Ive i komo ai ma ke kula kiʻi. ʻO ka mea hoʻolālā e hoʻolālā nei i kēia mau kamepiula i ʻike ʻia i kēlā manawa he huahana kūʻokoʻa kēia. Ua ʻike ʻo ia ʻoi aku ka maikaʻi o ka hana ʻana ma mua o nā kamepiula ʻē aʻe, a ua hoʻohiwahiwa ʻo Mac iā ia me kāna hoʻolālā. Ua ʻōlelo ʻia ua ʻike mua ʻo Ive i ka makemake e ʻike i ka pūʻulu o nā poʻe mai Kaleponi ma hope o kekahi mea e like me kēia.

ʻAʻole makemake ʻo Jony Ive e lilo i mea pena kiʻi a i ʻole kekahi ʻano mea hoʻolālā ma mua o ka mea hoʻolālā huahana. "ʻO ia wale nō ka mea hiki iaʻu ke hana. Manaʻo wau he lawelawe aupuni ia. Hana mākou i nā mea hana no kēlā me kēia, "wahi a Ive. Eia kekahi, ua ʻike ʻia kēia makemake i ka wā kamaliʻi o Ivo, kahi i hōʻike ʻia e ka ʻoiaʻiʻo ua lanakila kēia kanaka i ka hoʻokūkū hoʻolālā ma ke ʻano he kamaliʻi e hoʻomaikaʻi i ka hoʻolālā ʻana o kahi kelepona. ʻO ka mea e mahalo ai, ua loaʻa i kēia kelepona lanakila, no ka laʻana, he microphone i paʻa i ka mea kelepona i mua o ko lākou alo.

[do action=”quote”]Manaʻo wau ʻaʻole pololei ke kope ʻana.[/do]

Ma Apple, ua koho ʻia ʻo Jony Ivo e hana ma ka pona PowerBook ma muli o kāna kālena nui. I kēlā manawa, ua loaʻa iā Jony kahi makana mai kahi hui seramika Pelekane, kahi e hiki ai iā ia ke hoʻolālā i nā lako ʻauʻau. Akā naʻe, ua hoʻoholo wau e neʻe i Cupertino, Kaleponi.

Ua ʻae ʻo Jony Ive he hoihoi mau ʻo ia i nā wati a he nāwaliwali kona no lākou. Ua hana ʻia nā wati mua ma mua o nā ʻeke, no laila ua ʻaʻahu ʻia lākou ma ka ʻāʻī. Ma hope mai, hele mai ka wati ʻeke a neʻe akula i ka lima lima. Ua lawe mākou iā lākou i laila no 100 mau makahiki. Ma hope o nā mea a pau, ua lilo ka lima i wahi maikaʻi e hiki ai i ke kanaka ke loaʻa ka ʻike i ka uila. "I ka wā i hoʻomaka ai mākou e hana ma luna o ia mea, ua like ka lima me kahi wahi kūlohelohe no ka ʻenehana e ʻike ʻia."

I ka pau ʻana o ka nīnauele, ua pane ke poʻo o ka ʻoihana hoʻolālā o Apple i nā nīnau mai ka lehulehu. ʻO kekahi o nā nīnau i kuhikuhi ʻia i ka hui Kina e ulu wikiwiki nei ʻo Xiaomi, nona ka lako a me ka mea hoʻohana i hoʻohana ʻia i ka Android e hoʻomanaʻo nui ana i nā hana a Apple. Ua pane ʻo Jony Ive me ka huhū ʻole a ʻōlelo ʻo ia ʻaʻole ʻo ia e lawe i ke kope ʻana o ka hoʻolālā ʻana o Apple ma ke ʻano he hoʻomaikaʻi i kāna hana, akā he ʻaihue maoli a me ka palaualelo.

"ʻAʻole au i ʻike he ʻano hoʻomaliʻi. I koʻu manaʻo, he ʻaihue kēia. ʻAʻole wau i manaʻo he pololei, "wahi a Ive, ka mea i ʻōlelo he nui ka hoʻoikaika ʻana e hana i kahi mea hou, a ʻaʻole ʻoe e ʻike inā e hana ana a makemake paha nā kānaka. Eia kekahi, ua noʻonoʻo nui wau i kēlā mau hopena pule āpau i hiki ʻole iā ia ke noho me kona ʻohana no kāna hana hoʻolālā. ʻO ia ke kumu e kāhea nui ai ka poʻe plagirist iā ia.

ʻO ka mea hoihoi loa e pili ana i ke kūkākūkā holoʻokoʻa ʻo ia ʻaʻole ʻike ʻo Jony Ive i ka Apple Watch ma ke ʻano he mea pāʻani uila a me "gadget" no nā mea hoihoi. "ʻIke wau i ka wati e like me ka haʻalele ʻana mai nā mea uila uila," i hōʻike ai ʻo Ive.

Puna: Business Insider
Photo: ka lapuwale Fair
.