ʻO kekahi o nā mea koʻikoʻi koʻikoʻi e haʻalele iā Apple, ʻo Jony Ive, ka mea hoʻolālā nui o ka hui iā ia iho, nona ke kuleana no ke ʻano o nā huahana koʻikoʻi āpau, mai iPod a iPhone a AirPods. ʻO ka haʻalele ʻana o Ive ka loli nui loa o nā limahana mai ka wā i lawe ai ʻo Tim Cook i ka hoʻokele.
Nūhou manaʻo ʻole hai mai la oia pololei iā Apple ma o ka hoʻokuʻu paʻi. Ua hahai ʻo Jony Ive i ka ʻike hoʻopaʻa ʻia i loko o kahi ninaninau me ka The Financial Times magazine, kahi āna i ʻōlelo ai, ma waena o nā mea ʻē aʻe, ʻo ke kumu o kona haʻalele ʻana ʻo ia ka hoʻokumu ʻana i kāna hale hoʻolālā kūʻokoʻa kūʻokoʻa ʻo LoveFrom me kāna hoa hana lōʻihi a mahalo ʻia ʻo Marc Newson.
E haʻalele ʻo Ive i ka hui ma ka hopena o kēia makahiki. ʻOiai ʻaʻole ʻo ia e lilo i limahana no Apple, e hana ʻo ia ma waho. ʻO ka hui Kaleponi, a me nā ʻoihana ʻē aʻe, e lilo i mea kūʻai nui o kāna studio LoveFrom hou, a no laila e komo ʻo Ive lāua ʻo Newson i ka hoʻolālā ʻana o nā huahana i koho ʻia. Eia nō naʻe, ʻoiai e pili ana i nā kauoha ʻē aʻe, ʻaʻole makemake ʻo Ive i nā papahana a Apple a hiki i kēia manawa.
"He kiʻi kūʻokoʻa ʻo Jony i ka honua hoʻolālā a he waiwai nui kāna kuleana i ka hoʻolaʻa hou ʻana iā Apple, e hoʻomaka ana me ka groundbreaking iMac i 1998, ma o ka iPhone a me nā manaʻo i ʻike ʻole ʻia o ke kūkulu ʻana iā Apple Park, kahi āna i hāʻawi ai i ka ikaika a me ka mālama. E hoʻomau ʻo Apple i ka holomua ma nā kālena a Jony, e hana pū me ia ma nā papahana kūʻokoʻa a me ka hana mau o ka hui hoʻolālā nani a hoihoi āna i kūkulu ai. Ma hope o nā makahiki he nui o ka launa pū ʻana, hauʻoli wau i ka ulu ʻana o kā mākou pilina a ke kakali nei au i kahi hui lōʻihi e hiki mai ana. " wahi a Tim Cook.
ʻO Marc Newson lāua ʻo Jony Ive
ʻAʻole loaʻa iā Apple kahi pani
Aia ʻo Jony Ive i ke kūlana o ka luna hoʻolālā nui ma ka hui, e nalowale ana ma hope o kona haʻalele ʻana. E alakaʻi ʻia ka hui hoʻolālā e Hope Pelekikena o Industrial Design Evans Hankey a me Hope Pelekikena o ka Mea Hoʻohana Hoʻolālā Hoʻolālā ʻo Alan Dye, ʻo lāua ʻelua e hōʻike iā Jeff Williams, Apple's COO, nāna i alakaʻi i ka hui kuleana no ka hoʻomohala ʻana i ka Apple Watch. . ʻO Hankey lāua ʻo Dye nā limahana koʻikoʻi o Apple no nā makahiki he nui a ua komo i ka hoʻolālā ʻana o kekahi mau huahana nui.
"Ma kahi kokoke i 30 mau makahiki a me nā papahana he nui ma hope, haʻaheo wau i ka ikaika a mākou i kūkulu ai i ka hui hoʻolālā Apple, kaʻina hana a me ka moʻomeheu. I kēia lā, ʻoi aku ka ikaika, ʻoi aku ke ola a ʻoi aku ka maikaʻi ma mua o ka wā ma mua o ka mōʻaukala o ka hui. ʻAʻole kanalua e holomua ka hui ma lalo o ke alakaʻi ʻana a Evans, Alan a me Jeff, ʻo lākou kekahi o kaʻu mau hoa pili pili loa. Loaʻa iaʻu ka hilinaʻi nui i kaʻu mau hoa hana hoʻolālā a ke hoʻomau nei lākou i koʻu mau hoaaloha pili a ke kakali nei au i nā makahiki he nui o ka launa pū ʻana. " hoʻohui ʻo Jony Ive.
Ua kelepona mai ʻo Apple iaʻu no nā makahiki he 10 i hala iho nei, a ʻelima paha makahiki i hala aku nei ua uhaʻi au i kaʻu lāʻau. ʻO Ive iā ia iho ka nui o ka hōʻaiʻē no kēia (no ka mea, hāʻule ka manaʻo kumu a me ka manaʻo o ke kūkulu ʻana ma lalo ona) - ʻo ka hiki ʻole ke mālama i kahi diode kūlana, kahi hōʻailona diode o ke kūlana pākaukau a me nā pihi hiki ke pani ʻia i nā kamepiula. ʻAʻole wau e hele i nā kikoʻī e pili ana i ka hoʻokomo pono ʻana o RAM ma ka papa a me ke kūkulu pono ʻana (ʻaʻole i loaʻa nā kumu ma waho o Apple) o SSD drive, a makemake wau e noho mālie e pili ana i ka manaʻo o nā mea hoʻohui. Ua ʻike ʻia e OSX i nā makahiki i hala aku nei ka wehe ʻana like o nā ʻāpana hana maikaʻi a koʻikoʻi - manaʻo wau he lima pū kekahi o kēia keonimana i nā pae hope loa ma SW pū kekahi. Nui nā mea a Apple i hoʻopololei mai iaʻu a ʻaʻole wau e papa inoa i nā mea āpau, ua haʻi wale wau i kekahi mau mea aʻu e hoʻopiʻi ai i kēia hilinaʻi ponoʻī iā Mr. Designer. ʻOiaʻiʻo, ʻo kāna mea i hana ai no ka hui ʻo kāna hana a me kāna kuleana, a ʻo wau wale nō ka mea hoʻohana i nā huahana o kēia brand. Akā ʻo wau kāna mea kūʻai aku no kahi kokoke i 30 mau makahiki, a e like me nā makahiki he ʻumi i hala, ʻaʻole wau i manaʻo hoʻopunipuni ʻia e kekahi i loaʻa i kahi manaʻo maikaʻi ʻē aʻe. I ka pōkole, manaʻo wau i ka hoʻomau a me nā loina evolutionary kumu - e like me ka mālama ʻana i nā mea maikaʻi a me ka hoʻololi ʻana a i ʻole ke pani ʻana i nā mea ʻino. Eia wau (a ʻo ke kumu kūpono ʻole) makaʻu wale i ka mea a ko mākou Sir Ive i moeʻuhane hou ai i ka pō a me kāna mea e hana ai ma hope.
Malia paha e hoʻomaikaʻi kona haʻalele ʻana i kekahi mea ma Apple, akā ʻaʻole wau i manaʻoʻiʻo. Akā, e hoʻomau wale ʻia ka make ʻana o ka hōʻailona hou i ka wikiwiki, pololei i nā manaʻo o nā makahiki i hala iho nei, ke hoʻonui wale nei ʻo GHz, GB, MPx a wehe ʻia nā mea hoʻohui. I ka pōkole, e wehewehe paha nā mea kuleana i nā ʻāpana i hoʻohana ʻia a pehea e hoʻopaʻa ʻia ai i mea e hana ai i kahi huahana ʻoi aku ka maikaʻi. A ʻaʻole paha i pili nui me IT? Pela i ka mea?
I nā makahiki i hala iho nei, ua lilo ʻo Apple i Mattel ʻoi aku ka nani no nā geeks, a he lima kēia mea hoʻolālā. Malia paha ua koi ʻia ʻo ia e hana a hāʻawi wale i ke kaomi, akā ʻaʻole ia e kala iā ia (noʻu).
Nūhou maikaʻi. Manaʻolana e hele mai kekahi kanaka koa e hoʻololi i kēia hiʻohiʻona puʻupuʻu, gay a chubby. A laila e kiʻi iā Kuke. ʻO ka ʻōlelo aʻo ma nā wahi āpau i piha i nā mea wela a me nā kumu hoʻohālike kākoʻo AIDS. He mea hilahila ʻaʻole ʻo ia i hana ikaika loa e kākoʻo i ke ʻano a i ʻole kahi maʻi i hoʻokumu ʻole ʻia e ke kanaka ponoʻī.