Pani hoʻolaha

I loko o kahi ninaninau hou me Vanity Fair, ua wehewehe ʻo Jony Ive ka mea hoʻolālā nui o Apple i ke kī iā ia i ka wā e hoʻolālā ai i ke ʻano o nā huahana Apple a no ke aha ʻo ia i makemake nui ai i nā kikoʻī.

"I ka wā e pili ana i ka nānā ʻana i nā mea i ʻike ʻole ʻia ma nā hāmeʻa i ka ʻike mua ʻana, he puʻuwai maoli mākou. Ua like ia me ke kua o ka drawer. ʻOiai ʻaʻole hiki iā ʻoe ke ʻike, makemake ʻoe e hana maikaʻi, no ka mea ma o nā huahana āu e kamaʻilio nei me ka honua a hōʻike i nā waiwai e pili ana iā ʻoe. " wahi a Ive, e wehewehe ana i ka mea e pili ana iā ia me ka mea hoʻolālā ʻo Marc Newson, ka mea i komo i loko o ka nīnauele i ʻōlelo ʻia a hui pū me Ive ma kekahi mau papahana.

ʻO ka hanana mua i hana pū ʻia e nā mea hoʻolālā ʻelua, he kūʻai kūʻai aloha ma ka hale kūʻai o Sotheby e kākoʻo iā Bonova. Huahana (RED) hoʻolaha kūʻē i ka maʻi HIV e hana ʻia i kēia Nowemapa. ʻOi aku ma mua o kanahā mau mea e kūʻai ʻia aku ai, me nā mea waiwai e like me 18-karat gula EarPods, kahi papa metala a me kahi kāmela Leica kūikawā, me nā mea hope ʻekolu i hoʻolālā ʻia e Ive a me Newson.

Mahalo i kāna hiʻohiʻona liʻiliʻi aesthetic o nā hoʻolālā ʻē aʻe a Ive, ʻo ka pahu paʻi Leica, ka mea a Ive i manaʻoʻiʻo ai hiki ke kūʻai ʻia a hiki i ʻeono miliona kālā, loaʻa ka mahalo mai ka poʻe hoʻohewa ma hope koke o kona paʻi ʻana. E like paha ia me ka helu astronomical, a ʻike mākou ua hana ʻo Ive i ka hoʻolālā ʻana o ke kāmela no ʻeiwa mau mahina a ua māʻona i ke ʻano hope loa ma hope o 947 prototypes a me 561 mau hiʻohiʻona i hoʻāʻo ʻia. Eia kekahi, ua komo pū kekahi mau ʻenekini 55 i kēia hana, e hoʻolilo ana i nā hola he 2149 ma ka hoʻolālā.

He papaʻaina i hoʻolālā ʻia e Jonathan Ive

ʻO ka mea huna o ka hana a Ive, kahi i hoʻokumu ʻia ai ia mau huahana elaborate, aia ma ka ʻoiaʻiʻo, e like me kā Ive i hōʻike ai ma kahi hālāwai ninaninau, ʻaʻole ʻo ia e noʻonoʻo nui e pili ana i ka huahana a me kona ʻano hope, akā ʻo ka mea āna e hana ai a ʻoi aku kona waiwai iā ia.

"ʻAʻole mākou e kamaʻilio e pili ana i nā ʻano kikoʻī, akā e pili ana i kekahi mau kaʻina hana a me nā mea hana a pehea lākou e hana ai, " wehewehe ʻo Ive i ke ʻano o ka hana ʻana me Newson.

Ma muli o kona makemake i ka hana ʻana me nā mea paʻa, ʻaʻohe o Jony Ive me nā mea hoʻolālā ʻē aʻe ma kāna kahua e hoʻolālā i kā lākou huahana i ka polokalamu hoʻohālike ma mua o ka hana ʻana me nā mea kino maoli. No laila ʻaʻole ʻoluʻolu ʻo Ive i nā mea hoʻolālā ʻōpio ʻaʻole i hana i kekahi mea maoli a no laila ʻaʻole i loaʻa ka manawa e ʻike ai i nā waiwai o nā mea like ʻole.

ʻO ka ʻoiaʻiʻo ʻo Ive ma ke ala pololei ʻaʻole wale ia e hōʻike ʻia e kāna mau huahana Apple nui, akā me nā makana he nui i loaʻa iā ia no kāna hana. No ka laʻana, i ka makahiki 2011, ua hoʻohanohano ʻia ʻo ia e ka mōʻīwahine Pelekania no kāna hāʻawi ʻana i ka hoʻolālā o kēia wā. I hoʻokahi makahiki ma hope mai, me kāna hui he ʻumikumamāono, ua hōʻike ʻia ʻo ia ka hale hoʻolālā maikaʻi loa i nā makahiki he kanalima i hala, a i kēia makahiki ua loaʻa iā ia ka makana Blue Peter i hāʻawi ʻia e Children BBC, i hāʻawi mua ʻia i nā mea pilikino e like me David Beckham , JK Rowling, Tom Dale, Damian Hirst a i ole ka Moiwahine Beritania.

Puna: VanityFair.com
.