I kēia lā, aia ʻo Apple ma waena o nā ʻoihana kaulana loa i ka honua me nā huahana kūleʻa. ʻO ka mea kānalua, ʻo ka mea kaulana loa kāna Apple iPhones, i manaʻo ʻia ʻo ia kekahi o nā mea maikaʻi loa ma ka mākeke. Ma ke ala, hiki iā mākou ke ʻike i kekahi mau hemahema me lākou. I nā makahiki i hala iho nei, ua hoʻopiʻi ʻia ka hui ʻāpala no ka hoʻāʻo ʻole e lawe mai i nā mea hou. He mea noʻonoʻo hoʻi ma ke ʻano. Aia ʻo Apple ma waena o nā ʻoihana waiwai nui o ka honua, kahi e palekana ai ʻo ia e pili i ka ʻaoʻao palekana a ʻaʻole hoʻokolohua nui. Akā ʻo ka nīnau inā he pololei kēlā ʻano hana.
Ke nānā nei i ka ulu ʻana o ka mākeke kelepona paʻalima, ua wehe ʻia kahi kūkākūkā hoihoi. I mea e akamai ai, hiki i ka mea hana i nīnau ʻia ke koa a ʻaʻole makaʻu e luʻu i nā mea hou. Akā e like me kā mākou i ʻōlelo ai ma luna, lawe ʻo Apple i kahi ala ʻokoʻa a hilinaʻi i ka mea i ʻike ʻia e hana. ʻO kahi ʻē aʻe, ke kali nei ʻo ia i kahi manawa kūpono.
Ua nele o Apple i ka wiwo ole
Hiki ke ʻike nani ʻia kēia ma kahi hiʻohiʻona kikoʻī - ka mākeke kelepona maʻalahi. Ma ka pili ʻana me Apple, ua ʻike mua ʻia nā manaʻo like ʻole a me nā leaks, e kūkākūkā ana i ka hoʻomohala ʻana o kahi iPhone maʻalahi. I kēia manawa, akā naʻe, ʻaʻole mākou i ʻike i kekahi mea e like me kēia, a ʻaʻohe kumu hilinaʻi ʻē aʻe, no ka laʻana ma ke ʻano o nā mea loiloi mahalo ʻia, ua hāʻawi i nā ʻike kikoʻī. Ma kahi ʻē aʻe, i kēia hihia, pili ka South Korea Samsung i kahi kaʻina hana ʻokoʻa a hōʻike maoli i ka honua holoʻokoʻa i ka mea e pono ai e hoʻomalu i ka mākeke. ʻOiai ʻo Samsung he kanaka ʻenehana kaulana i ka honua, ʻaʻole ia i makaʻu e lawe i kahi pilikia liʻiliʻi a lele maoli i ke poʻo i kahi manawa i noi ʻole ʻia e kekahi. Ma hope o nā mea a pau, ʻo ia ke kumu i ʻike ai mākou i kēia manawa i ka hā o nā kelepona maʻalahi - Galaxy Z Flip 4 a me Galaxy Z Fold 4 - ka mea e pana i nā palena o kēia ʻāpana i kahi ʻanuʻu.
I kēia manawa, akā naʻe, ke hana nei ʻo Apple i hoʻokahi a me ka pilikia like, ʻo ia hoʻi ka notch, ʻoiai ua lanakila maoli ʻo Samsung i ka mākeke kelepona holoʻokoʻa. I ka wā mua, ua manaʻo ʻia e hana ʻo Apple i kēia ʻano ke hopu ʻia nā lele āpau o kēia mau kelepona. Eia naʻe, ke hoʻomaka nei ka huli ʻana o ka manaʻo o ka lehulehu a ke nīnau nei ka poʻe iā lākou iho inā ua hoʻopau ʻo Apple i kona manawa kūpono, a i ʻole ua lōʻihi loa ke komo ʻana i ka honua o nā kelepona maʻalahi. Ma ka liʻiliʻi loa hoʻokahi mea maopopo e hahai mai kēia. Hiki iā Samsung ke haʻaheo i ka nui o nā prototypes i hoʻāʻo ʻia, ʻike-pehea, ʻike waiwai, a ma luna o nā mea āpau i hoʻokumu ʻia, ʻoiai me ka pilikua Cupertino ʻaʻole mākou i ʻike i ka mea a mākou e manaʻo ai mai ia mea.
Nūhou no iPhone
Eia kekahi, ʻaʻole pili kēia ala i ka mākeke kelepona maʻalahi, a i ʻole. Ma keʻano laulā, hiki ke ʻōlelo ʻia no ka mana o ka mākeke i ʻōlelo ʻia, pono ʻoe e loaʻa ka wiwo ʻole. ʻO ka mea like i loaʻa iā Apple i ka wā i hoʻokomo ʻia ai ka iPhone mua, i ka wā i hiki ai i ka honua ke aʻo hou i ka mana manamana lima ma o ka pā paʻi. Ma ke ala like, ke hele nei ʻo Samsung - aʻo i kāna mea hoʻohana e hoʻohana i nā kelepona maʻalahi a e ʻimi i kā lākou mau pono nui.
No laila he nīnau e pili ana i ka hopena o Apple i ka hoʻomohala holoʻokoʻa a me ka mea e kaena ai i kāna mau mea pā. I ka manawa like, ʻaʻole maopopo i ka wā e hiki mai ana nā kelepona maʻalahi a i ʻole, ma kahi ʻē aʻe, ka nalowale mua o ka kaulana. Eia nō naʻe, e like me kā mākou i ʻōlelo ai ma luna, ua hōʻike maopopo ʻo Samsung iā mākou ma kēia ʻano e loaʻa ana kāna mau kelepona ʻo Galaxy Z i ka nānā ʻana i kēlā me kēia makahiki. He manaʻoʻiʻo paha ʻoe i nā kelepona maʻalahi a manaʻo paha ʻoe ʻaʻohe o lākou e hiki mai ana?
ʻAʻole au e kūʻai i kelepona maʻalahi. Manaʻo wau e hiki koke mai ana nā hemahema a me nā hana hewa ʻole, e like me ka hihia, no ka laʻana, me nā mea i kapa ʻia ʻo clamshells.
Ua like koʻu manaʻo
Ua lilo ʻo Apple i ʻoihana hana ma lalo o ke alakaʻi ʻana a Cook. ʻAʻole ʻo Kuke he mea ʻike maka, akā he kanaka pāʻoihana, no laila, inā i manaʻo ʻia kekahi, e nānā mua ʻo ia ma kāna ʻoihana ʻoihana, pehea ka nui o ka loaʻa a i ʻole ka lilo, ʻaʻole ʻo ia i manaʻo iki inā paha. mea hou a ʻaʻole paha. He mea ʻike wale ʻo Jobs a lawe mai i nā mea hou he nui. ʻAʻohe mea hou i lawe mai ʻo Cook, ʻaʻohe mea a Lautr.
He ʻike ʻike maoli ʻo Jobs, hiki iā ia ke hana i kahi hōʻailona mai ka mea ʻole i hoʻopau loa i ka mākeke o IBM a me nā pilikua i hoʻokumu ʻia. Akā ʻokoʻa loa ʻo Apple i kēia lā. ʻAʻole ia he hui liʻiliʻi liʻiliʻi e hoʻāʻo nei e uhaʻi, ʻokoʻa loa. He waiwai nui ʻo Cook iā Apple ʻoiai he alakaʻi maikaʻi ʻo ia e hoʻokele i kēia behemoth. ʻElua mau kānaka ʻokoʻa, akā alakaʻi lākou i ka hui i nā kūlana ʻokoʻa loa. Noʻu, he koho maikaʻi ʻo Cook a ʻaʻole au e poina i ka hana hou ma ke ʻano o nā kelepona maʻalahi. No ke kumu kūʻai o kahi hōʻike liʻiliʻi i loko o kāu ʻeke, nui nā hemahema a me nā pilikia ...
Ua loaʻa iaʻu ka manawa e hoʻāʻo ai i ka Z Flip, a mai ka manaʻo mua o ka wow, ua ʻike wau ma kahi o 5 mau minuke he mea ʻole ka ergonomically, i kēlā me kēia manawa aʻu e hana ai i kekahi mea me ke kelepona, pono wau e wehe. I nā huaʻōlelo ʻē aʻe, pono ʻoe e hana i kahi neʻe pono ʻole i kēlā me kēia manawa.
ʻO ka mākeke kelepona hikiwawe? ʻO ka ʻoiaʻiʻo, he Samsung fad wale nō a ʻaʻole he blockbuster, ʻaʻohe mea kupanaha ʻaʻole hoihoi ʻo Apple. ʻOi aku ka liʻiliʻi o ka hoihoi ma mua o ka iP mini, āna i kāpae ai.
ʻOiaʻiʻo, ʻike wau he hoʻāʻo nui i kekahi ʻano hana hou. Akā ʻo ka mea i lawe ʻia e nā kelepona hikiwawe e like me nā pōmaikaʻi he hōʻike liʻiliʻi wale nō. Akā ʻoi aku ka pipiʻi o ke kelepona, ʻoi aku ka palupalu, ʻelua ʻoi aku ka mānoanoa me ke ola pākaukau haʻahaʻa, a i ka wā e pelu ʻia ai he ʻano ʻē ke ʻano - ua like ia me ka pōhaku. ʻO ia ke ʻano he pono ʻoe e hana i kahi neʻe ʻē aʻe - e hoʻokaʻawale i ke kelepona ma mua o ka hoʻohana ʻana iā ia... nui loa nā pilikia ma ke kumu kūʻai o kahi hōʻike ʻoi aku ka nui, ʻaʻole wau i kāhāhā no ka puka ʻole ʻana o Apple. he iPhone hikiwawe a ʻaʻole paha e puka mai i ka wā e hiki mai ana.
Wahi a nā hopena hoʻokele waiwai, hiki ke ʻike ʻia ʻo Apple ka ʻoihana maikaʻi loa ma aneʻi a ʻaʻole pono i ka ʻōlelo aʻo mai nā "poʻe loea". Ke ho'āʻo nei ʻo Samsung e hoʻolei i nā kelepona paʻalima, akā makehewa. ʻAʻole kū iki ka hoihoi i nā manaʻolana.
Ua nele ʻo Apple i ka wiwo ʻole e hoʻomaka i ka hana ʻino ...
pono e hoʻi nā kelepona maʻalahi i ko lākou ʻano mua. ʻO ka liʻiliʻi e pili ana i ka nui a me ka hoʻolālā o ka papa keyboard a me ka hōʻike. A, ʻoiaʻiʻo, ua hāpai ʻia i nā ʻenehana o kēia lā. Hiki i ka papa keyboard ke lilo i pale e hoʻololi e like me nā pono, a ʻo ka hōʻike ponoʻī ma luna o ka ʻāpana holoʻokoʻa o ka ʻēheu, a me nā mea ʻē aʻe ... kahi kāmela maikaʻi .... ʻO nā pono nui ka nui a me ka lōʻihi. Hoʻopuka ʻia kahi mea hahau me nā ana o kahi papa liʻiliʻi e nā mea a pau i kēia lā a kūpono no nā bipi ʻōpio o ke ʻano fcb a me nā mea ʻē aʻe.