Pilipo Novotny I ka hapaha hope, ua lawe mai ʻo Apple ma mua o 20 miliona mau kālā i ka hakakā ʻana i ka AIDS. Ua hōʻiliʻili ʻia kēia kālā no nā kumu aloha ma muli o ka hāʻawi ʻana i kahi ʻāpana o ke kūʻai aku ma nā hale kūʻai kino a me nā hale kūʻai pūnaewele a loaʻa i ka hapalima piha o ka huina kālā a Apple i hāʻawi ai i kēia manawa no ka hakakā ʻana i ka maʻi make.
He mea kūikawā ka World AIDS Day o kēia makahiki no Apple. ʻOiai ʻo ka Product (RED) hoʻolaha i hōʻike ʻia e ka hui Kaleponi ʻo ia wale nō ke kūʻai ʻana i kekahi mau huahana i hoʻonani ʻia i ka ʻulaʻula no ka manawa, i kēia makahiki ua kū nā huahana ʻē aʻe a pau e Apple me nā mea ʻulaʻula a me nā iPod. ʻO Apple ma ka lā 1 o Dekemaba hoʻolaʻa ʻO kahi hapa o nā kūʻai a pau ma nā hale kūʻai brick-and-mortar a me nā hale kūʻai pūnaewele e hele i ke aloha.
ʻO ka hōʻike ʻana i kahi ʻāpana kūikawā o ka App Store he mea kūʻokoʻa, kahi i hōʻike ʻia ai kekahi mau noi a ʻoi aku ka liʻiliʻi i ʻike ʻia i hoʻopaʻa ʻia no ka manawa pōkole ma ke kapa Product (RED). Ma waena o lākou hiki iā mākou ke ʻike i nā noi maʻamau e like me Manu huhū, Ekolu paha!, Ka pepa na 53 ai ole ia, akaka. ʻO ke kūʻai aku ʻana i nā polokalamu mai ka App Store i lawe mai i ke kālā i ka hoʻolaha ʻaʻole wale ma Dekemaba 1, akā i nā lā aʻe.
Wahi a Apple, ua lawe mai ka hoʻolālā o kēia makahiki i kahi nui i ʻike ʻole ʻia i ka hoʻolaha. "ʻOliʻoli loa wau i ka hoʻolaha ʻana o kā mākou hāʻawi ʻana i kēia hapaha e ʻoi aku ma mua o $ 20 miliona, ka mea kiʻekiʻe loa i ka mōʻaukala o ka ʻoihana," i kākau ai ʻo Tim Cook i kāna leka i kāna mau limahana. Me kēia haʻawina, e like me kāna, ʻo ka huina kālā ma hope o ka hopena o kēia hapaha e piʻi aʻe ma mua o 100 miliona mau kālā. "ʻO ke kālā a mākou i hāpai ai e mālama i nā ola a lawe mai i ka manaolana i ka poʻe nele. He mea ia e haʻaheo ai mākou e kākoʻo, "hoʻohui ʻo Cook, me ka manaʻo e hiki iā mākou ke manaʻo e hoʻomau ʻo Apple e kākoʻo i ka Product (RED).
