Pani hoʻolaha

No ka makahiki holoʻokoʻa, ke ʻimi nei ʻo Apple i ka moho kūpono no ke kūlana poʻo o kāna ʻoihana kūʻai. A i ka loaʻa ʻana iā ia, ua ʻoi aku ma mua o ʻeono mahina ma mua o kona noho ʻana ma luna o kona noho hou. ʻO ka moho kūpono he wahine, ʻo Angela Ahrendtová kona inoa, a hele mai ʻo ia i Apple me kahi inoa nui. Hiki i ka wahine palupalu i ka nānā mua ʻana, akā ʻo wai ke alakaʻi i hānau ʻia i loko, e hoʻokele i nā haneli o nā hale kūʻai apple a puni ka honua a ma ka manawa like e mālama i nā kūʻai pūnaewele?

I ka loaʻa ʻana o Tim Cook i VP hou o ke kūʻai aku a me ke kūʻai pūnaewele, hoʻomaopopo Aia ʻo Apple i ʻOkakopa i ka makahiki i hala. I kēlā manawa, akā naʻe, ua paʻa piha ʻo Angela Ahrendts i kona kūlana ma ke ʻano he luna hoʻokele o ka hale fashion Burrbery, kahi āna i ʻike ai i ka manawa kūleʻa loa o kāna ʻoihana a hiki i kēia lā. Hele mai ʻo ia iā Apple ma ke ʻano he alakaʻi akamai i hiki ke hoʻōla i kahi brand fashion moribund a hoʻonui i kāna mau waiwai. Ma ka ʻaoʻao ʻo Tim Cook lāua ʻo Jony Ive, ʻo ia wale nō ka wahine ma ka hoʻokele kiʻekiʻe o Apple, akā ʻaʻole ia he pilikia nona, no ka mea, e lawe mai ʻo ia i ka ʻike iā Cupertino ʻaʻohe mea - koe ʻo Tim Cook.

He mea koʻikoʻi loa ia no Apple ma hope o ʻumikumamāwalu mau mahina lōʻihi, i ka wā i hoʻokele ai ʻo Tim Cook i ka ʻoihana a me nā hana kūʻai aku iā ia iho, e loaʻa hou ka ʻāpana koʻikoʻi i kāna luna. Ma hope o ka haʻalele ʻana o John Browett, ʻaʻole i hoʻohui i kona manaʻo me ka moʻomeheu o ka ʻoihana a haʻalele ma hope o ka hapalua makahiki, ʻo Apple Story - ʻo ke kino a me ka pūnaewele - alakaʻi ʻia e kahi hui o nā mana mana, akā ʻo ka nele o kahi alakaʻi. manaʻo. Ua ho'ōki ka Apple Story i ka hōʻike ʻana i nā hopena maikaʻi loa i nā mahina i hala iho nei a pono ʻo Tim Cook e manaʻo e pono e hana ʻia kekahi mau loli. ʻAʻole i loli ka hoʻolālā o Apple i kāna mau hale kūʻai no nā makahiki he nui, akā ke holo nei ka manawa a pono e pane. Aia i loko o kēia hiʻohiʻona ʻo Angela Ahrendts, ka mea i hoʻokele i ke kūkulu ʻana i kahi pūnaewele ʻike ʻia o nā hale kūʻai a puni ka honua ma Burberry, ke kuleana kūpono e pāʻani ai.

No Cook, he mea koʻikoʻi ka holomua o Ahrendts i kāna kuleana hou. Ma hope o ka hiki ʻana aku a kau inoa iā John Browett ma 2012, ʻaʻole hiki iā ia ke hoʻoluliluli. Hiki i nā mahina a me nā makahiki o ka hoʻokele hauʻoli ke loaʻa ka hopena maikaʻi ʻole i ka moʻolelo Apple. I kēia manawa, akā, ua maikaʻi loa ka ʻōlelo a Ahrendts ma Apple. I ka wā i hoʻolaha ai ʻo Cook i kāna hoʻopaʻa ʻana i ka hapalua makahiki i hala aku nei, nui ka poʻe i nānā me ke kahaha i ka mea pio i hiki i ka luna Apple ke huki i kāna hui. Hele mai ʻo ia me kahi persona maikaʻi maoli i kāna kahua a me nā manaʻolana nui. Akā ʻaʻohe mea maʻalahi.

Hānau ʻia no ke ʻano

ʻOiai i nā makahiki i hala iho nei, e hana ana ʻo Angela Ahrendtsová ma Great Britain, kahi i hala ʻole ua loaʻa iā ia ʻoiai he mahalo i ke aupuni Pelekāne, ʻo kona neʻe ʻana iā Apple e lilo i homecoming. Ua ulu ʻo Ahrendts ma ke kaona ʻo Indianapolis o New Palestine, Indiana. ʻOiai ʻo ia ke kolu o nā keiki ʻeono a kahi kanaka pāʻoihana liʻiliʻi a he kumu hoʻohālike, ua makemake ʻo ia i ke ʻano mai ka wā ʻōpiopio. Ua alakaʻi ʻia kāna mau ʻanuʻu i ke Kulanui ʻo Ball State, kahi i loaʻa ai iā ia ke kēkelē laepua ma ka ʻoihana a me ke kālepa ma 1981. Ma hope o ke kula, neʻe ʻo ia i New York, kahi āna i manaʻo ai e hoʻomaka i kāna ʻoihana. A holomua ʻo ia.

Ua lilo ʻo ia i pelekikena o Donna Karan International i ka makahiki 1989, a laila ua paʻa ʻo ia i ke kūlana o ka hope pelekikena hoʻokō o Henri Bedel a ua lawelawe ʻo ia ma ke ʻano he pelekikena hope o Fifth & Pacific Companies, kahi nona ke kuleana no ka laina piha o nā huahana Liz Claiborne. I ka makahiki 2006, ua loaʻa iā ia kahi hāʻawi mai ka hale fashion Burberry, kahi āna i makemake ʻole ai e lohe e pili ana, akā ua hālāwai hope me ke kanaka hoʻohiwahiwa o kona ola ʻoihana, ʻo Christopher Bailey, a ua ʻae i ka hāʻawi ʻana e lilo i luna hoʻokele. No laila ua neʻe ʻo ia i Ladana me kāna kāne a me kāna mau keiki ʻekolu a hoʻomaka ʻo ia e hoʻōla i kahi hōʻailona ʻano ʻano.

ʻO ke akamai o ka hoʻokele

ʻAʻole i hele mai ʻo Ahrendts i kahi hui nui a kaulana ʻo Burberry i kēia lā. ʻO ka mea ʻē aʻe, ʻo ke kūlana o kahi hōʻailona me ka mōʻaukala lōʻihi e pili ana i ka waena o ke kenekulia 19 ua like loa me ka mea i loaʻa iā Apple ma 1997. A ʻo Ahrendts he Steve Jobs liʻiliʻi no Burberry, ʻoiai ua hoʻokō ʻo ia e hoʻihoʻi i ka hui i kona mau wāwae i loko o kekahi mau makahiki. ʻO ka mea hou aku, e piʻi aʻe i hoʻokahi haneli o nā ʻoihana waiwai loa o ka honua.

Ua ʻāpana ʻia ka waihona o Burberry i kona wā i hōʻea mai ai a ua pilikia ka brand i ka nalowale ʻana o ka ʻike. Ua hoʻomaka koke ʻo Ahrendts e hana - kūʻai ʻo ia i nā hui ʻē aʻe i hoʻohana i ka brand Burberry a no laila ua hōʻemi i kona ʻokoʻa, a ʻoki loa i nā huahana i hāʻawi ʻia. Me kēia mau ʻanuʻu, makemake ʻo ia e hana hou ʻo Burberry i kahi hōʻailona maikaʻi. ʻO ia ke kumu i haʻalele ai ʻo ia i ke ʻano tartan maʻamau no Burberry ma nā huahana liʻiliʻi wale nō. Ma kāna wahi hana hou, ʻoki ʻo ia i nā lilo, hoʻopau i nā limahana pono ʻole a hele mālie i nā lā ʻapōpō.

"Ma ka nani, e pepehi ʻo ubiquity iā ʻoe. ʻO ia hoʻi, ʻaʻole ʻoe i ʻoluʻolu, "wahi a Ahrendtsová i kahi ninaninau no ʻO Harvard Pakihi Pūʻai. "A ua hele mālie mākou i nā wahi āpau. Pono ʻo Burberry e ʻoi aku ma mua o kahi hui Pelekane aloha kahiko. Pono e hoʻomohala ʻia i kahi hōʻailona hoʻonaninani honua e hiki ke hoʻokūkū me ka hoʻokūkū nui loa. "

Ke nānā nei i hope i ka hana ʻo Angela Ahrendts ma Burberry i kēia manawa, hiki iā mākou ke ʻōlelo ua kūleʻa kāna misionari. Ua hoʻonui ʻia nā loaʻa kālā i ka wā o kona noho aliʻi ʻana i ka hale hana a ua hiki iā Burberry ke kūkulu ma luna o 500 mau hale kūʻai a puni ka honua. ʻO ia ke kumu i kū ai i kēia manawa ma waena o nā ʻelima waiwai nui o ka honua.

Pili me ke ao hou

Eia naʻe, ʻaʻole hoʻolimalima ʻo Apple i ka Ahrendts 500 makahiki e holo i ka hui holoʻokoʻa. ʻOiaʻiʻo, ke noho nei kēia kūlana me Tim Cook, akā lawe pū ʻo Ahrendtsová me kāna ʻike nui i ka ʻoihana. ʻOi aku ma mua o XNUMX mau hale kūʻai brick-and-mortar a puni ka honua i hiki iā ia ke kūkulu ma Burberry e ʻōlelo nui. Eia kekahi, ʻo Ahrendts ka luna Apple mua e loaʻa iā ia ka mākaʻikaʻi piha ʻaʻole wale i ke kūʻai aku, akā i ke kūʻai aku ma ka pūnaewele, a i ka hopena e lilo i mana koʻikoʻi. ʻOiai me ke kūʻai aku ma ka pūnaewele a me ka hoʻopili ʻana i ka hale kūʻai me nā ʻenehana hou loa, ua nui ka ʻike o Ahrendts mai kāna kahua Pelekane, a maopopo kāna ʻike.

"Ua ulu au ma ke ao kino a ʻōlelo wau i ka ʻōlelo Pelekania. Ke ulu nei nā hanauna e hiki mai ana i loko o ka honua kikohoʻe a kamaʻilio pū me ka pilikanaka. I kēlā me kēia manawa e kamaʻilio ai ʻoe i nā limahana a i ʻole nā ​​​​mea kūʻai aku, pono ʻoe e hana ia ma kahi kahua kaiaulu, no ka mea, ʻo ia ke ʻano o ke kamaʻilio ʻana o nā kānaka i kēia lā. " wehewehe ʻo ia Ke noʻonoʻo nei ʻo Ahrendts i kēia ao i hoʻokahi makahiki ma mua o ka hoʻolaha ʻana o Apple i kāna hoʻolimalima. Pono e hoʻomanaʻo ʻia ʻaʻole ʻo ia i kauoha i kekahi hui ʻenehana i hana i nā polokalamu kelepona. He hōʻailona hana ia, akā ua ʻike ʻo Ahrendts i nā polokalamu kelepona, ka Pūnaewele a me nā ʻoihana pūnaewele ka mea e makemake ai ka poʻe i kēia lā.

Wahi a ia, ʻo nā kelepona paʻa ka mea hoʻokomo i nā mea huna o ka brand. Ma nā hale kūʻai o ka wā e hiki mai ana, pono ka mea hoʻohana e like me ke komo ʻana i kahi pūnaewele. Pono nā mea kūʻai e hōʻike i nā huahana i loaʻa nā ʻāpana e hāʻawi i ka ʻike koʻikoʻi, a pono pū nā hale kūʻai e hoʻopili i nā mea pili ʻē aʻe, e like me ke wikiō e pāʻani ana ke kiʻi ke kanaka i ka huahana. ʻO ia ka mea a Angela Ahrendts e pili ana i ka wā e hiki mai ana o nā hale kūʻai, aia ma hope o ka puka, a hiki iā ia ke haʻi nui e pili ana i ka ulu ʻana o ka Apple Story.

ʻOiai ke kūkulu nei ʻo Apple i nā hale kūʻai hou a me nā hale kūʻai hou, ua lohi nui ko lākou ulu ʻana. ʻEkolu a ʻehā mau makahiki i hala aku nei, ua piʻi aʻe nā kūʻai aku ma mua o 40 pakeneka o ka makahiki, ma 2012 he 33 pakeneka, a i ka makahiki i hala ua hoʻopau lākou i ka moʻolelo Apple me ke koena o ka ulu ʻana o 7% wale nō i hoʻohālikelike ʻia i ka wā ma mua. .

Nā waiwai like

ʻO ka mea nui iā Tim Cook ka mea ʻo Angela Ahrendts e kaʻana like i nā waiwai like me Apple. E like me kā John Browett i hōʻike ai, hiki iā ʻoe ke lilo i mea maikaʻi loa ma kāu kahua, akā inā ʻaʻole ʻoe e ʻapo i ka moʻomeheu o ka hui, ʻaʻole ʻoe e kūleʻa. Hāʻawi ʻo Browett i nā waiwai ma luna o ka ʻike mea kūʻai aku a puhi ʻia. ʻO Ahrendtsová, ma ka ʻaoʻao ʻē aʻe, ke nānā aku nei i nā mea āpau ma o kahi aniani ʻokoʻa iki.

"Iaʻu, ʻaʻole i ana ʻia ka kūleʻa maoli o Burberry e ka ulu kālā a i ʻole ka waiwai o ka brand, akā ma kahi mea i ʻoi aku ke kanaka: ʻo ia kekahi o nā moʻomeheu pili loa, hoʻomohala a me ke aloha i ka honua i kēia lā, e hoʻopuni ana i nā waiwai maʻamau a hui pū ʻia e. he hihiʻo maʻamau." kākau ʻo ia Ahrendts i ka makahiki i hala ma hope o ka ʻike ʻia e haʻalele ʻo ia no Apple. ʻEwalu mau makahiki o ke kūkulu ʻana i hoʻokumu i ka hui Ahrendts i ʻōlelo ʻo ia makemake mau e hana, a ʻo kāna ʻike ma Burberry kekahi mea i aʻo iā ia: "ʻO ka ʻike ikaika i hoʻoikaika i koʻu manaʻo paʻa e pili ana i nā kānaka."

ʻO Ahrendts, inā ʻaʻole he Karistiano haipule e heluhelu ana i ka Baibala i kēlā me kēia lā, ʻaʻohe pilikia e pili ana i ka moʻomeheu kikoʻī o Apple. Ma ka liʻiliʻi e pili ana i nā waiwai a me nā manaʻo i ʻōlelo ʻia. ʻOiai ʻaʻole kūʻai aku ʻo Apple i nā mea nani a me nā lole no nā miliona, ʻoi aku ka maikaʻi o kāna mau huahana i ka waiwai o ka ʻenehana. ʻO kēia mākeke kahi i hoʻomaopopo pono ai ʻo Ahrendts, e like me kona hoʻomaopopo ʻana i ka pono e hōʻoia i ka ʻike maikaʻi loa no nā mea kūʻai aku ma kāna mau hale kūʻai. ʻO ia ka mea a Burberry i mau ai, ʻo ia ka mea a Apple e pili ana. Eia nō naʻe, mahalo iā Ahrendts, hiki i ka Apple Story ke neʻe i kahi pae aʻe, no ka mea, ʻike maopopo ka poʻe ʻAmelika like i ke koʻikoʻi o ka makahiki kikohoʻe, a he kakaikahi ka poʻe o ka honua i hiki ke hoʻopili iā ia i ka ʻike kūʻai. like me ia.

Ma lalo o kāna alakaʻi ʻana, ua hoʻomaka ʻo Burberry e hāpai i nā mea hou a pau i ʻike ʻia ma ka mākeke. Ahrendts a me ka ʻenehana, pili kēia pili e like me nā mea ʻē aʻe. ʻO ia kekahi o ka mea mua i ʻike i ka hiki o Instagram a hoʻomaka e hoʻohana iā ia e hoʻolaha i kāna hōʻailona ponoʻī. Ma loko o Burberry, ua hoʻokō ʻo ia i nā ʻoihana pūnaewele ʻē aʻe e like me Facebook a me Twitter, a ua hoʻohana pū i nā makasina honua no ka hoʻolaha ʻana. Ma lalo ona, ua ulu ʻo Burberry i kahi hōʻailona hou o ke kenekulia 21. Ke nānā nei mākou iā Apple mai kēia kihi, ʻo ka hui media-shy a aloof mau e noho mamao ma hope. Ua lawa ka hoʻohālikelike ʻana i ka kamaʻilio ʻana o Apple ma nā ʻoihana pūnaewele, ʻo ia hoʻi, kahi i kēia mau lā kahi mea nui loa o ka hakakā hoʻokūkū.

Ua noho haʻahaʻa loa ʻo Apple i kāna kamaʻilio ʻana me ka mea kūʻai aku. Hāʻawi ia i ka lawelawe impeccable i kāna mau hale kūʻai, akā ʻike ʻia ma 2014 ʻaʻole lawa. No laila he mea hoihoi loa ia e ʻike pehea e hoʻololi ai nā hale kūʻai o Apple ma lalo o Ahrendts. ʻO ka ʻoiaʻiʻo ua mākaukau ʻo Tim Cook e kali ma mua o ka hapalua makahiki no kahi hoʻohui hou e hōʻike ana i kona manaʻoʻiʻo i kāna hoa hana hou. "Ke kau nei ʻo ia i ka manaʻo nui i ka ʻike o ka mea kūʻai aku e like me kā mākou," wehewehe ʻo Cook i kahi leka uila i nā limahana i ka wā e hoʻolaha ai i ka hoʻolimalima ʻana iā Ahrendts i ka makahiki i hala. "Ke manaʻoʻiʻo nei ʻo ia i ka hoʻomaikaʻi ʻana i ke ola o nā poʻe ʻē aʻe a he akamai ʻo ia." E kamaʻilio wale ʻo Ahrendts iā Tim Cook, no laila aia iā ia ka lōʻihi e hoʻokuʻu ai i ka hoʻololi ʻana o ke kūʻai ʻana aku.

He lua paha

ʻAʻole nā ​​mea ʻālohilohi he gula, wahi a kahi ʻōlelo ʻōlelo Czech kaulana, a i kēia hihia ʻaʻole hiki iā mākou ke kāpae i nā hiʻohiʻona ʻeleʻele. Wahi a kekahi, ʻo Angela Ahrendts ka hoʻolimalima maikaʻi loa i hana ʻia e Apple mai ka wā i hoʻihoʻi mai ai ʻo Steve Jobs i ka moku ma 1997. I ka manawa like, akā naʻe, pono e hoʻomaopopo ʻia ke hele mai nei kekahi kanaka iā Apple, ʻaʻohe mea like ʻole i ka pae o ka hui a hiki i kēia manawa.

He hōkūhele ʻo Angela Ahrendts, he hōkū honua, ke komo nei i loko o kahi hui kahi i manaʻo ʻia ai ka launa pū ʻana o ka poʻe kūlana kiʻekiʻe me ka media a i ʻole ko lākou hele ʻana i nā pāʻina he hanana kūʻokoʻa. I ka wā o kāna ʻoihana, ua hoʻopuni ʻia ʻo Ahrendts e nā poʻe kaulana mai ka ʻoihana mele a me ka ʻoihana kiʻiʻoniʻoni, ʻike pinepine ʻia ʻo ia i ka lehulehu, e kau ana i nā uhi makasina. ʻAʻole ʻo ia he luna hoʻokele mālie e huki ana i nā kaula i hope. He aha ka ʻokoʻa i ke alakaʻi ʻana o Apple i kēia manawa. ʻOiai ua ʻōlelo ʻia e komo maʻalahi ʻo ia i loko o Apple ma ke ʻano o nā waiwai, ʻaʻole maʻalahi ia iā Ahrendts e hoʻomaopopo i ka hana pono o ka ʻoihana.

A hiki i kēia manawa, ua hoʻohana ʻia ka wahine ʻoihana ikaika e hāʻawi i nā nīnauele kokoke i kēlā me kēia manawa e noi ai kekahi iā lākou, e mālama ana i ka pilina me nā mea kūʻai aku a me ke kamaʻilio ikaika ʻana ma nā ʻoihana pūnaewele. Akā i kēia manawa ke hele mai nei ʻo ia i kahi ʻaʻole ʻo ia ka poʻe ʻoi loa, a he mea hoihoi loa ia e ʻike i kāna kūlana ma Apple. ʻO Tim Cook a ʻo Jony Ive paha, ʻelua o nā kānaka ikaika loa o Apple, e alakaʻi iā ia, a e lilo ka hōkū mālamalama i nalo hana ikaika, a ʻaʻohe mea e hoʻololi i waho no ka colossus nui, ʻoiai ma hope o ka haʻalele ʻana o Steve Jobs. ua hoʻokumu ʻia ma luna o ka hūnā nui a me nā pilina aloof me ka lehulehu, a i ʻole e hoʻomaka ʻo Angela Ahrendtsová e hoʻololi iā Apple i kona kiʻi ponoʻī, a ʻaʻohe wahi i kākau ʻia ʻaʻole hiki iā ia ke neʻe mai nā hale kūʻai aku e hoʻololi i ke kiʻi o ka hui e like me ia.

Inā loaʻa iā ia ka mana nui i kāna hana hou a hiki ʻole ke hoʻopaʻa ʻia, a laila wānana kekahi e hiki iā mākou ke nānā i ka Luna Nui o Apple e hiki mai ana. Eia naʻe, ʻaʻole lōʻihi ka hoʻokō ʻia ʻana o ia mau hiʻohiʻona. ʻAʻole hele mai ʻo Angela Ahrendts e hoʻokele i ka hui holoʻokoʻa, a i ʻole ka hoʻomohala ʻana i kāna huahana. ʻO kāna hana helu hoʻokahi, ʻo ia ka hoʻohui ʻana i nā hana kūʻai kūʻai a me nā hana kūʻai pūnaewele o Apple, e hoʻonohonoho i kahi ʻike maopopo a hoʻihoʻi i nā hale kūʻai Apple i luna o ka holomua a me nā papa helu helu mea hoʻohana ma hope o nā mahina o ka limbo pono.

Nā kumuwaiwai: GigaOM, Hui Kamaliʻi, ʻO CNet, ʻO Cult Of Mac, Forbes, LinkedIn
.