Pani hoʻolaha

Mea hoʻolālā ʻo Marc Newson, ʻo ia hoʻi i kēia manawa he limahana Apple, Nīnauele hou aku nei i ka hoʻolālā a me ka hoʻolālā hale ʻo Dezeen, a ʻo ka hapa nui o ka manawa e pili ana i ka pā hale hou ʻo Newson i hoʻolālā ʻia no Heineken, i kūʻai aku nei. Eia naʻe, ua hoʻolaʻa pū kekahi mau ʻōlelo iā Apple.

ʻO ka pā hale hou i hoʻolālā ʻia e Marc Newson

He hoʻolālā nui ʻo Heineken no kāna keʻena kīwī kūloko. Aia ma mua o 250 mau lama pia ka hui, a e kūʻai ʻia aku kekahi helu nui o lākou no kēia huahana hou. Hoʻokomo ʻia kahi pahu i kapa ʻia ʻo Torp me ka nui o ʻelua lita i loko o ka pā. ʻO ka pōmaikaʻi o kēia hopena ʻo ia ka hiki ke paʻi i kekahi nui, a ʻo ka mea nui loa - ʻo ka paʻi ka mea maikaʻi loa.

ʻO Marc Newson: No ka laʻana, ʻaʻole inu kaʻu wahine, makemake i ka pia. Noho ka hapalua, mahana, a hoʻolei ʻia i waho. I kēia manawa hiki i kekahi ke loaʻa ka nui o ka pia. Hiki iā ʻoe ke loaʻa i kahi aniani liʻiliʻi a i ʻole kahi kīʻaha.

No ka hana ʻana ma Apple, ua hōʻoia ʻo Newson ua hoʻohana ʻia ʻo ia e Apple no nā papahana i ʻike ʻole ʻia. Eia naʻe, hoʻohana ʻo ia i ka hapa nui o kona manawa ma Great Britain, kahi āna e hana ai ma nā papahana o kāna hui.

Amy Frearson: Ua hāʻawi ʻia iā ʻoe kahi kuleana koʻikoʻi ma Apple. Manaʻo paha ʻoe e lawa ana kou manawa e hāʻawi ai i nā papahana e like me kēia?
ʻO Marc Newson: ʻOiaʻiʻo, no ka mea, ʻaʻole pono kaʻu kuleana ma Apple i koʻu manawa āpau, a aia nā kumu no ia mea. Ke noho nei kaʻu hui a ke hoʻomau nei au e noho ma UK.

I ka nīnau ʻana e pili ana i kāna kuleana i ka hoʻolālā ʻana o ka Apple Watch, ʻo ia ka mea e paʻi i ka mākeke i ka makahiki aʻe, ʻaʻole makemake ʻo Newson e pane kikoʻī. Eia naʻe, e like me kāna, ʻo kona noho ʻana ma Apple ma ka hoʻomaka wale nō.

Amy Frearson: Hiki iā ʻoe ke haʻi iaʻu inā pili ʻoe i ka hoʻomohala ʻana o ka Apple Watch?
ʻO Marc Newson: ʻAʻole hiki iaʻu.
PR wahine: E kala mai, ʻaʻole hiki iā mākou ke pane i kēia.
Amy Frearson: Hiki paha ia'u ke ninau hou aku ia oe. Me kou ʻike i ka hoʻolālā wati, hiki iā ʻoe ke haʻi iaʻu i kou manaʻo no ka wā e hiki mai ana o nā wati maʻamau?
ʻO Marc Newson: E loaʻa mau i nā wati mīkini ko lākou wahi. Ma waho aʻe o ka hōʻike ʻana i ka manawa - hiki i nā mea a pau ke hana - aia ko lākou ʻano kumu i kahi mea ʻokoʻa loa. Manaʻo wau e noho like ana ka mākeke no nā wati mechanical e like me ka wā ma mua. ʻO kaʻoiaʻiʻo, ʻaʻohe oʻu ʻike e pili ana i nā mea e hana nei i ka honua o nā wati mechanical i kēia manawa.

Eia naʻe, ʻaʻole ʻo Newson a me Apple wale nō ka pilina o ka makahiki. No ka laʻana, ma 2013, me Jony Ive, ua hoʻonohonoho ʻo ia i kahi kūʻai kūʻai o nā huahana (RED), kahi he $13 miliona. Ma waena o nā kumuhana kaulana loa ʻulaʻula Mac Pro, gula EarPod headphones a i ʻole kamera Leica.

Puna: Dezeen
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