Michal Marek Ke kamaʻilio ka poʻe e pili ana iā Apple a me ka hoʻolālā kiʻi o kāna huahana, manaʻo ka poʻe iā Jony Ivo, ka mea hoʻolālā hale o ka hui. He kanaka kaulana ʻo Ive, ke alo o ka hui, a he kanaka me ka mana nui i kāna alakaʻi. Eia nō naʻe, ua maopopo ʻaʻole hiki i hoʻokahi kanaka ke hana i nā hana hoʻolālā āpau a Apple, a ʻo ka kūleʻa o nā huahana Apple ʻaʻole i ʻaiʻē i kēia kanaka wale nō.
He lālā ʻo Ive o kahi hui kūpono, i loko o ke kumu a mākou e ʻike ai i kahi kanaka hou - Mark Newson. ʻO wai ʻo ia, pehea ʻo ia i hiki ai iā Cupertino a he aha kona kūlana i ka hui?
ʻO Apple me ka mana hoʻolimalima iā Newson i ka mahina o Kepakemapa i hala,ʻo ia hoʻi, i ka manawa i hōʻike ai ka hui i ka iPhone 6 hou a me ka Apple Watch. I ka ʻoiaʻiʻo, ua hana mua ʻo Newson me ka hui ma nā wati. Eia kekahi, ua mamao loa ia mai ka manawa mua i hui ai ʻo Newson iā Jony Ive ma ka hana. "Ua hoʻomaka lōʻihi ma mua o ka Apple Watch," i ʻōlelo ai ʻo Newson e pili ana i kāna mōʻaukala wati me Jony Ive.
ʻO ke kanaka 2 makahiki mai Sydney, Australia, ua hana pū me Ive i ʻekolu makahiki i hala aku nei e hoʻolālā i kahi wati kūikawā ʻo Jaeger-LeCoultre Memovox no kahi kūʻai kūʻai i hoʻonohonoho ʻia e loaʻa kālā no ka hana aloha aloha RED. Ua hoʻokumu ʻia e ka mea mele ʻo Bono mai ka hui Irish UXNUMX, i mea e hakakā ai i ka AIDS. I kēlā manawa, ʻo ia ka ʻike mua o Ivo me ka hoʻolālā ʻana i nā wati. Eia naʻe, ua loaʻa iā Newson ka nui o lākou i kēlā manawa.
I ka makahiki 90, ua hoʻokumu ʻo Newson i ka hui ʻo Ikepod, nāna i hana i nā kaukani wati. A me kēia hōʻailona hiki iā mākou ke ʻike i nā mea like he nui i ka Apple Watch hou. Ma ke kiʻi i hoʻopili ʻia ma luna nei ka wati Ikepod Solaris, ma ka ʻākau ka Watch mai Apple, nona ka hui Milanese Loop i like loa.
Wahi a ka ʻike i hāʻawi ʻia e Marc Newson i ka nūpepa Lākana ahiahi kūlana, ʻAʻole paʻa ka Australian i kekahi kūlana inoa i loko o ka hoʻokele o ka hui ma Cupertino. I ka pōkole, ʻo kāna misionari "ka hana ma nā papahana kūikawā". ʻAʻole hana ʻo Newson i ka manawa piha no Apple, akā hāʻawi ʻo ia ma kahi o 60 pakeneka o kona manawa iā ia. ʻAʻole ʻo ia i hana pū me Steve Jobs, akā ua hālāwai ʻo ia me ia.
Ma keʻano o kānaʻoihana hoʻolālā, ua hōʻiliʻiliʻo Newson i nā hanana he nui. Loaʻa iā ia kahi moʻolelo hanohano. ʻO ka noho Lockheed Lounge i hoʻolālā ʻia e ia ka hoʻolālā pipiʻi loa i kūʻai ʻia e kahi mea hoʻolālā ola. Na ka mea mele Madonna kekahi o nā noho āna i hoʻolālā ai. He kaulana maoli ʻo Newson i kāna ʻoihana a hiki ke hana no nā mea āpau. No ke aha ʻo ia i koho ai iā Apple, e neʻe ana i ka hapalua o ka honua mai kāna mau keiki ʻelua a me kāna wahine, e noho ana ma Lākana, kahi i neʻe ai ʻo Newson i iwakālua mau makahiki i hala?
ʻO ke kī o kēia hana hiki ʻole ke hoʻomaopopo ʻia ʻo ka pilina o Newson me Jony Ive. Ua hui nā kāne ʻelua ma Lākana i iwakālua mau makahiki i hala a ʻaʻole i hoʻokaʻawale loa ʻia ma ka ʻoihana a pilikino paha mai ia manawa. Hoʻokaʻawale lākou i kahi manaʻo hoʻolālā, a ʻo ka hapa nui o nā mea kūʻai aku o kēia mau lā he ʻōkala ma ka ʻaoʻao ʻelua. No laila ke hoʻāʻo nei lākou e hakakā i nā ʻaha hoʻolālā i hoʻokumu ʻia a hana i kā lākou mau huahana radically like ʻole. "Maʻalahi loa mākou e hana pū me mākou," wahi a Newson.
Ua wehe ʻo Jony Ive, he kanahākūmāwalu makahiki, i nā kamepiula ʻano pahu ʻino mai kā mākou mau pākaukau a hoʻopau i nā kelepona ʻeleʻele ʻeleʻele mai kā mākou ʻeke, a hoʻololi iā lākou me nā mea hoʻonaninani, maʻalahi a intuitive. Ma ka ʻaoʻao ʻē aʻe, hiki ke ʻike ʻia ke ʻano o Newson i nā kala wiwo ʻole a me nā pihi pili i nā kāmaʻa Nike, nā lako Cappellini a ma nā mokulele o ka mokulele Australian Qantas.
Akā he mea maʻamau ka hana ʻana o Newson i kahi mea i manaʻo ʻia no ka lehulehu. He ʻumikūmālima wale nō o nā noho Lockheed Lounge i ʻōlelo ʻia ma mua i hana ʻia no ka manaʻo. I ka manawa like, ua kauoha mua ʻia ma mua o hoʻokahi miliona Apple Watches. Ma Apple naʻe, ke hoʻoikaika nei lākou e hoʻololi i ka hui mai kahi hui ʻenehana maʻemaʻe i mea kūʻai aku i nā waiwai waiwai no ka poʻe waiwai.
ʻO ka Apple Watch gula no ka hapalua miliona mau lei aliʻi i manaʻo ʻia ʻo ia wale nō ka hana mua, a ua lawe ʻo Apple i kahi ala kūpono i kāna kūʻai. Ke kūʻai ʻia nei ka Apple Watch maikaʻi loa ma ke ʻano "luxury" maʻamau, kaʻawale mai nā huahana ʻē aʻe o ka hui. Eia kekahi, mālama ʻia kā lākou kūʻai ʻana e nā poʻe e like me Paul Deneve, ka luna hoʻokele mua o ka hale lole ʻo Saint Laurent.
ʻIke ʻia ʻo Marc Newson ʻo ia ke kanaka ʻo ia ka mea e pono ai ʻo Apple e hoʻololi iā ia iho i ʻoihana e pili ana i ka ʻoihana ʻenehana a me ka ʻāpana waiwai waiwai. Ua loaʻa iā Newson ka ʻike me ka ʻenehana, hiki ke ʻike ʻia e kāna mea i hala ma ka hui wati i ʻōlelo ʻia ʻo Ikepod. ʻOiaʻiʻo, ʻo kāna hui pū ʻana me Ivo na pono e haʻi ʻia Leica kāmeʻa, ka mea i hoʻolālā ʻia kekahi no ke kudala kudala RED.
Ma ka manawa like, ʻo Newson he mea hana kālā i hoʻomaʻamaʻa ʻia a he mea hoʻomaʻamaʻa i hoʻomaʻamaʻa ʻia i hana no nā brand e like me Louis Vuitton, Hermès, Azzedine Alaïa a me Dom Pérignon.
No laila ʻo Mark Newson kahi ʻano kanaka "fashionable" i maopopo kona wahi i ka Apple o kēia manawa. Mai manaʻo kākou e hoʻolālā ʻo Newson i nā iPhones a me nā iPads i ka wā e hiki mai ana. Akā he kuleana koʻikoʻi kāna i ka hui e hana ana ma ka Apple Watch, ʻaʻole ma laila wale nō. Ua ʻōlelo ʻia kēia kanaka e ʻimi ana i nā kikowaena ma waena o ke ʻano a me ka ʻenehana a ʻōlelo ʻo ia e hiki i ka ʻenehana ke lawe mai i nā mea kupanaha i ke ʻano.
E like me Jony Ive, ʻo Marc Newson kekahi mea aloha kaʻa nui, ʻo ia ke kumuhana i kamaʻilio nui ʻia e pili ana me Apple i kēia mau lā. "Aia maoli kahi manawa kūpono e ʻoi aku ka naʻauao ma kēia wahi," i manaʻo ai ʻo Newson, me ka ʻole o ka hele ʻana i nā kikoʻī.
E like me ka mea i haʻi mua ʻia, hana pū ʻo Newson ma waho o Apple. I kēia manawa, e wehe ana kāna hale kūʻai mua no ka mea hoʻopuka Kelemania nui ʻo Taschen ma Milan. I loko o ia mea, ua hoʻolālā ʻo Newson i kahi ʻōnaehana mālama modular kūikawā no ka mālama ʻana i nā puke. Ua hana pū ʻo Newson me ka mea nāna i hoʻokumu i kēia hale paʻi puke, ʻo Benedikt Taschen, no nā makahiki he nui, a ʻo ia ka mea i loaʻa ai ka moʻolelo moʻolelo ponoʻī a Newson. Marc Newson: Hana.
Ke hoʻohana nei ʻo Marc Newson i kēia manawa i kekahi manawa e pili ana i nā mea e pili ana i ke kūkulu ʻana i kahi villa hou ma ka mokupuni Helene ʻo Ithaca, kahi e hoʻopau ai kona ʻohana i nā kauwela a hoʻopau i ka ʻaila ʻoliva mai kāna hana ponoʻī.
