Ondrej Holzman ʻO kēlā me kēia lā waiwai Times i nehinei i hele mai me ka lono e kamaʻilio ana ʻo Apple e loaʻa iā Beats Electronics, ka mea hana i nā Beats iconic e Dr. Ua ʻōlelo ʻo Dre. ʻO ke kumu kūʻai i manaʻo ʻia, he 3,2 biliona kālā, e hōʻike ana i ka loaʻa ʻoi loa o ke kumukūʻai ma ka mōʻaukala o Apple a mai ka rapper Dr. ʻO Dre, ka mea nāna i hoʻokumu i ka hui me Jimmy Iovine ka mea hoʻokani pila, ua hoʻolilo iā ia i piliona kālā.
ʻOiai ua pani ʻia ka loaʻa ʻana o kekahi mau media, ʻaʻohe mea i mana. Wahi a ka Financial Times, pono e hoʻolaha ʻia ka hoʻolaha ma mua o ka pule aʻe, a hiki i ka manawa hiki iā mākou ke noʻonoʻo. Ua hōʻoia ʻole ʻia ka loaʻa ʻana e Tyrese Gibson, nāna i hoʻouka i kahi wikiō i kāna moʻokāki Facebook e hoʻolauleʻa pū ana me Dr. Dre, ua lilo ka mea rapper i billionaire mua ma ka honua o ka hip hop. ʻO ka pou kumu i hoʻopili ʻia ai ke wikiō i loaʻa kēia kikokikona:
Pehea wau i pau ai ke aʻo ʻana me Dr. Dre i ka pō ua hoʻolaha ʻia i ka lehulehu ua pani ʻo ia i kahi kuʻikahi 3,2 biliona me Apple!!! Ua hoʻololi wale ʻo BEATS i ka HIP HOP!!!!!!!
Ua lawe ʻia ke wikiō ma hope, akā hiki ke ʻike ʻia ma YouTube. Eia nō naʻe, ʻaʻole ʻo Apple a i ʻole Beats Electronics i ʻōlelo a hoʻolaha paha i kekahi mea e pili ana i ka hiki ke loaʻa, no laila pono e noʻonoʻo ʻia ʻo ia he "'ōlelo ʻia". I ka wā ma mua, hiki iā mākou ke lohe e pili ana i ka loaʻa ʻana o nā ʻano like ʻole, a i ka hopena i lilo i ʻeke nūpepa.
ʻO nā māka nīnau wale nō a me nā mea ʻike ʻole
ʻAʻohe mea i ʻike maoli i ke kumu e makemake ai ʻo Apple e lawe iā Beats Electronics ma lalo o kona ʻēheu, akā ke hele mai nei nā mea a pau me nā manaʻo hiki. A ʻoiai he nui nā māka nīnau, aia kekahi mau wahi i hiki ai iā Tim Cook ke hoʻoholo e hāʻawi i ke kukui ʻōmaʻomaʻo i ka ʻaelike. I ka hopena, ʻo ka mea nui loa a Apple e loaʻa ai i ka mahalo i ka loaʻa ʻana ʻaʻole paha ʻo nā headphone iconic a i ʻole ka lawelawe streaming mele, akā ʻo Jimmy Iovine. ʻO ke kanaonokūmākahi makahiki ʻAmelika, he ace maikaʻi loa ia o ka ʻoihana leʻaleʻa. Ua kaulana ʻo ia no kāna lepili moʻolelo Interscope Records a lawelawe ʻo ia ma ke ʻano he Luna Nui o Beats Electronics. No Apple, hoihoi kona pilina me Hollywood a me ke ao mele. Ua hana ʻo Iovine ma ke ʻano he alakaʻi ʻoihana mele, hana i nā mele, nā kiʻiʻoniʻoni, a me nā ʻano kīwī, a ua kūleʻa maikaʻi ʻo ia ma nā wahi āpau.
Inā kūʻai ʻo Apple iā Beats Electronics, ʻaʻole maopopo i ke kūlana hou o Iovine, ʻoiai ke kamaʻilio nei e hiki iā ia ke lilo i kākāʻōlelo pili pono iā Tim Cook, a i ʻole e hoʻokau i ka hoʻolālā mele holoʻokoʻa o Apple, akā e ʻae ʻo ia. e hana ana ma kekahi kūlana, e loaʻa iā Apple kahi mea kūkākūkā ikaika loa i loko ona. ʻOiai ʻo Tim Cook ka nui o nā mana mana e hiki iā ia ke lanakila, hiki iā Iovine ke lanakila i nā ʻaelike i hiki ʻole iā Apple ke kūkākūkā ma kāna iho. ʻAʻole i kūleʻa mau ʻo Apple i ka hana ʻana me nā hui mele a i ʻole nā keʻena TV, akā ua pili ʻo Iovine i nā ʻoihana āpau, no laila hiki iā ia ke hoʻololi.
Eia nō naʻe, ʻo ka mea mua i hiki i ka noʻonoʻo ke noʻonoʻo ka hapa nui o Beats Electronics nā huahana o ka brand - nā headphone Beats by Dr. Dre a me ka lawelawe streaming Beats Music. ʻOkoʻa nā manaʻo ma aneʻi, akā ʻo ia paha ka lawelawe ʻo Beats Music, kahi e hiki ai ʻo Apple i kahi hohonu hohonu i loko o kāna waihona. I nā makahiki he 10 i hala iho nei ma Cupertino, ua loaʻa kālā lākou i ka ʻoihana mele ma ke kūʻai aku ʻana i nā album a me nā mele ma ka iTunes Store, akā ke loli nei nā manawa a ʻaʻole makemake hou nā mea hoʻohana e uku no nā mele pākahi. ʻO nā lawelawe hoʻoheheʻe ʻana i manuahi ʻole (maʻa mau me nā hoʻolaha) a i ʻole no ka uku liʻiliʻi e hiki mai ana i ka nui, a ʻaʻole hiki iā Apple ke pane nui. Kona iTunes Radio i loaʻa wale i loko o ka lima o na aina, a me ka mea hiki ole ke hoʻokūkū me, no ka laʻana, ka kaulana Pandora, i ka mea i manaʻoʻia he hoʻokūkū. Ke ulu nui nei nā lawelawe e like me Spotify a me Rdio, a ʻoiai ʻaʻole lākou he ʻoihana maikaʻi loa, hōʻike lākou i kahi ʻano maʻalahi.
No Apple, hiki i ke kūʻai ʻana o Beats Music ke hana nui i kēlā ala. Mahalo iā Beats Music, ʻaʻole pono ʻo ia e kūkulu hou i kahi lawelawe streaming mai ka wā ʻōpala, ʻo ka lawelawe i alakaʻi ʻia e Jimmy Iovine he ʻoi aku ka maikaʻi ma mua o ka Spotify a i ʻole Rdio i ʻōlelo ʻia i ka mea i hana ʻia e ka ʻoihana mele ponoʻī, ʻoiai ka hakakā pinepine ka hoʻokūkū me nā mea hoʻopuka a me nā mea pena kiʻi. Ua ʻōlelo ʻia ma ke ʻano o ka loaʻa ʻana, ʻaʻole hiki iā Apple ke hoʻololi i nā ʻaelike i hoʻopaʻa ʻia i kēia manawa a lākou i hoʻoholo ai ma Beats Electronics, akā inā ʻo Iovine et al. ua lanakila lākou i hoʻokahi manawa, no ke aha ʻaʻole hiki iā lākou ke hana ʻelua. Ma ka ʻaoʻao ʻē aʻe, ʻoiai ʻo ka hoʻolaha media nui i hele pū me ka hoʻomaka ʻana o Beats Music i ka hoʻomaka ʻana o ka makahiki, e like me ka manaʻo, ua loaʻa ka lawelawe ma kahi o 200 mau mea hoʻohana a hiki i kēia manawa. He helu hoihoi ʻole kēlā no Apple, ʻano like me ka zero, akā ʻo kēia kahi e hiki ai i ka mea hana iPhone a me iPad ke hāʻawi pū me kāna mau moʻokāki iTunes ma mua o 800 miliona. Eia nō naʻe, ʻelua mau mea i ʻike ʻole ʻia ma aneʻi: no ke aha e kūʻai ai ʻo Apple i kahi lawelawe like inā hiki iā ia ke kūkulu i hoʻokahi ma kāna iho, a pehea e hoʻohui ai ʻo Apple i nā Beats Music i kāna kaiaola?
ʻO ka huahana nui ʻelua o Beats Electronics – headphones – kūpono loa i ka hoʻolālā o Apple. ʻOiai ʻo Beats by Dr. headphones nā huahana Apple Ua like like ʻo Dre ma ke kūʻai aku ʻana ma ke kumukūʻai a hana ka hui i nā palena nui ma luna o lākou, akā ʻaʻole maopopo loa ko lākou wā e hiki mai ana ma lalo o ka ʻēheu o Apple. Eia naʻe, pono e hoʻomanaʻo ʻia ua hāʻawi ʻo Apple i kēia mau headphone i kahi wahi koʻikoʻi i loko o kāna mau hale kūʻai brick-a-mortar a puni ka honua, a no laila i ka manawa like ke ʻike maopopo loa i ke ʻano o Beats na Dr. Ke kūʻai aku nei ʻo Dre. Inā loaʻa iā ia kahi huahana e lawe mai i mau haneli miliona kālā i ka makahiki, ʻaʻole paha ia he hana maikaʻi ʻole, ma ka liʻiliʻi loa i ke kālā. E like me Beats Music, akā naʻe, aia kahi hōʻailona nīnau nui e pili ana i kahi rebranding hiki. Hiki iā Apple ke hoʻololi i kona ala a kūʻai aku i nā huahana ma lalo o kona inoa me kahi hōʻailona ʻē aʻe? A i ʻole e nalo paha ka logo, kahi ʻāpana o nā headphone kaulana?
ʻAʻole ka waiwai o nā headphone Beats i ka lako ponoʻī, akā i ka brand a me nā mea āpau e pili ana me ia. ʻO nā kuʻi ke ʻano like ʻole e like me nā headphone iPod keʻokeʻo he ʻumi makahiki i hala. Ma mua o nā pepeiao pepeiao maikaʻi, ʻo Beats kahi mea hoʻonaninani, ʻāpana o ke kūlana kaiapili o ka poʻe ʻōpio. ʻAʻole kūʻai ka poʻe i nā headphone Beats no kā lākou hana maikaʻi ʻana (ʻo ia ka awelika), akā no ka mea he Beats lākou.
Eia naʻe, ʻaʻole maʻa ʻo Apple i ke kūʻai aku ʻana i kekahi huahana nona ma lalo o kahi hōʻailona ʻē aʻe. ʻO ka mea wale nō ma ʻaneʻi ʻo ka polokalamu FileMaker, akā he mea prehistoric ia. Ke loaʻa ʻo Apple i kahi hui, inā he ʻenehana a i ʻole ʻoihana polokalamu, nalowale nā huahana a hoʻololi ʻia nā ʻenehana āpau i nā huahana Apple. ʻO ka pilikia o ka rebranding paha a me ke ʻano o ka loaʻa holoʻokoʻa e hoʻokaʻawale i ka poʻe nūpepa. ʻO kekahi - e like me kahi blogger koʻikoʻi John gruber - ʻaʻole ʻo ia i ʻike i ke kumu o ka loaʻa ʻana o Apple iā Beats Electronics. ʻAʻole manaʻo ʻo Gruber e mālama ʻo Apple i ka brand Beats, a ʻaʻole ʻo ia e manaʻoʻiʻo ʻoi aku ma mua o $3 biliona e pono e hoʻopukapuka maikaʻi ʻia. ʻO nā mea ʻē aʻe, e kūʻē i ka hana nui a Apple e hana nei ma ke kūʻai ʻana i kahi hui nui.
ʻO ke kūʻai nui ʻana naʻe e lilo ia i mea hana mua ʻole no Apple. Ma ke ʻano maʻamau, kūʻai ʻo Apple i nā ʻoihana liʻiliʻi i ʻike ʻole ʻia e ka lehulehu ākea a hoʻolilo nui i ke kālā ma luna o lākou. ʻOiai ʻo Tim Cook i ʻōlelo hou aku nei ʻaʻole kūʻē ʻo Apple i nā kūʻai nui, akā naʻe, ʻaʻole i hōʻike ʻia ka manawa kūpono iā ia iho, no ke aha e hoʻolilo ʻo ia ma mua o kahi mau haneli miliona mau kālā mai ka puʻu kālā nui a Apple i hōʻiliʻili ai. I kēia manawa, ʻoi aku ia ma mua o ʻekolu piliona, ʻo ia ka ʻewalu mau manawa o ka loaʻa nui loa ma ka mōʻaukala o Apple. Ua kūʻai ʻo Apple iā NeXT 18 mau makahiki i hala no $ 400 miliona, akā ʻaʻole hoʻohālikelike kēlā moʻolelo i kēia manawa.
Ma muli o ka papa inoa o nā mea maikaʻi a me nā pōʻino, ʻaʻole hiki ke hoʻopaʻa ʻia inā pili ka nūhou e pili ana i ka loaʻa ʻana o Beats Electronics e Apple i ka ʻoiaʻiʻo, ma ke ʻano ʻaʻole hiki iā mākou ke hoʻoholo paʻa inā he kuʻikahi koʻikoʻi ia mai Apple. manaʻo a ʻaʻole paha. I kēia manawa - inā makemake lākou iā ia - ʻike paha lākou ma Apple wale nō.
I ka hopena, he mea hoihoi e hoʻohui i hoʻokahi ʻike hou e ʻike ʻia e pili ana i ka loaʻa i kūkākūkā ʻia. Beats by Dr. Headphones Ua lilo ʻo Dre i mea hoʻohana i ke ʻano o ka mahalo nui iā Dr. Dre, kekahi o nā mea hana hip hop nui loa o nā manawa a pau. A ʻo Dr. ʻO Dre, nona ka inoa maoli ʻo Andre Romelle Young, hiki ke hāʻawi iā Apple i ka manaʻo o ke kaiāulu ʻeleʻele ma ʻAmelika Hui Pū ʻIa. No nā ʻeleʻele ʻAmelika, ua lilo nā headphone Beats by Dr ʻO Dre ka mea helu hoʻokahi, ʻoiai ke nalowale nei ka iPhone i kēia māhele o ka heluna kanaka. ʻOi aku ma mua o 70 pakeneka o ka poʻe ʻeleʻele ma ʻAmelika Hui Pū ʻIa nona kahi kelepona i ʻōlelo ʻia e hoʻohana i ka Android. E like me ka mana o Iovine i ka ʻoihana, ʻo Dr. Hiki iā Dre ke lawe i ka mana moʻomeheu koʻikoʻi iā Apple no kahi loli.
ʻAʻole hiki iaʻu ke ʻae i ka pāʻani ʻana o nā beats a kūʻai mai kekahi iā lākou ma muli o ka hoʻolālā ʻana, ʻo Beats ka mea maikaʻi loa o nā headphone maikaʻi loa ma ka mākeke a ʻo ka hapa nui o nā studio leo a me nā mea pena kiʻi kūʻokoʻa nona lākou, ʻaʻole wau ʻike iā ʻoe akā wau. loaʻa nā ʻike maikaʻi loa me nā beats
Manaʻo ʻakaʻaka loa
ʻAʻole.
AKG, Audio-technica, Beyerdynamic, Bowers&Wilkins, Denon, Grado, Sennheiser, Shure, …
No ka laʻana, ʻo kahi hui e like me Westone e kūpono iā Apple ... Akā ʻaʻole paha mākou i ʻike i ke ʻano o ka hana, ʻaʻole lākou e hāʻawi i kēlā ʻeke no ka mea hele ʻo Dr. Dre i ka pia me Cook..
Pili maoli ia i ka mea i hoʻopaʻa ʻia ma ke keena hoʻopaʻa leo. ʻO Beata ka nui o nā headphone hip-hop. ʻO ia ke kumu i loaʻa iā lākou ka hohonu maikaʻi loa a me nā waena waena. Akā wale nō a no ka hiʻohiʻona hip-hop a ma kahi e nui ai ka bass. ʻO Dnb, paha kekahi techno, etc. Akā inā makemake kekahi e hoʻolohe i ka rock a i ʻole blues a i ʻole kekahi mea ʻē aʻe, ʻaʻole kūpono nā headphone beats.
'Ōlelo ka 'atikala "awelika" i ka diplomatically maikaʻi. A i ʻole, no ke kumukūʻai, pāʻani nui lākou. ʻO nā hōʻailona i helu ʻia e F.Novotný kūpono.
Inā makemake au e hoʻolohe i nā mele kiʻekiʻe loa a hauʻoli me nā mea āpau, ʻaʻole ʻo beats ka hopena ma kekahi manawa. No kēlā ʻōpeʻapeʻa, hiki iaʻu ke kūʻai aku i nā violin studio ʻoi aku ka liʻiliʻi, kahi e kani nui ai ka hoʻokani pila a lohe au i ka paheʻe ʻana o ka lauoho i nā kaula a me ke kakaka i loko o koʻu ihu.
A ʻo kēia kani kani no nā mea pā hip-hop.
Loaʻa iaʻu ʻo Beats Pro… ʻAʻole wau e helu iā lākou ma ke ʻano he headphone maʻamau! ʻO nā hiʻohiʻona ʻoi aku ka maikaʻi (ʻoi aku ka pipiʻi) he mau koho ʻē aʻe (e like me kekahi mea).