Amaya Toman Ke ʻōlelo ʻia ʻo "Apple a me ka hoʻolālā", ʻo ka mea mua i hiki i ka noʻonoʻo no ka hapa nui o ka poʻe ʻo ia ka mea hoʻolālā nui ʻo Jony Ive, ʻoiai ʻaʻole ʻo ia i hana ma Apple no ʻelua mau makahiki. ʻOiaʻiʻo, nui ka poʻe i komo i ka hoʻolālā ʻana i nā huahana mai ka hale hana o ka hui Cupertino. Ma ka ʻatikala o kēia lā, e hoʻomanaʻo mākou i ʻelima mau pilikino nona ke kuleana no ke ʻano o nā huahana Apple.
Hiki paha hoihoi oe
ʻO kahi hui i kapa ʻia ʻo Apple Industrial Design Group ke kuleana no ke ʻano o nā huahana Apple. Ua kūkulu ʻia e ʻae i ka hoʻolālā huahana e hoʻolālā pololei ʻia i loko o ke kaiapuni o Apple, e hōʻemi ana i ka hāʻawi ʻana i kēia mau hana i nā ʻaoʻao ʻekolu. Mahalo i ka ʻoiaʻiʻo he hui hoʻolālā kūloko ʻo Apple, hiki nō hoʻi ke hana i nā loli a me nā hoʻoponopono i ʻoi aku ka wikiwiki a me ka maikaʻi, ʻo kahi mea maikaʻi ʻole ʻē aʻe ʻo ia ka hiki ke hana ma ka huna huna, ʻo ia ka mea nui loa no Apple. Ua hoʻomaka ka hui i ka makahiki 1977 i ka wā i hoʻolimalima ai ʻo Steve Jobs iā Jerry Manock e hoʻolālā i ka kamepiula Apple II.
Hartmut Esslinger
ʻO Hartmut Esslinger, i hānau ʻia i ka makahiki 1944, he mea hoʻolālā a me ka mea hana nona ka inoa e pili pū ana me, no ka laʻana, ka hui hoʻolālā kūkākūkā Frog Design Inc. Ua hoʻomaka ʻo Esslinger e hana pū me Apple i ka makahiki 1982, i kona kau inoa ʻana i kahi ʻaelike kūʻokoʻa ʻelua miliona kālā me ka hui. -kaulana brand. Ma ka launa pū ʻana me ka Frogdesign i ʻōlelo ʻia ma mua, ua hana ʻia kahi hoʻolālā i kapa ʻia ʻo Snow White, a Apple i noi ai i kāna huahana mai 1984 a 1990. Ma hope o ka haʻalele ʻana o Steve Jobs iā Apple ma 1985, ua kāpae ʻo Esslinger i kāna ʻaelike me ka hui Cupertino a hahai ʻo Jobs i kāna mea hou i hoʻokumu ʻia e. NeXT.
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ʻO Robert Brunner
Ua hana ʻo Robert Brunner ma ka hui hoʻolālā o Apple mai 1989 a i 1996 ma ke ʻano he alakaʻi. Ua pani ʻia ʻo ia e Jony Ive. I kona manawa ma ke poʻo o ka hui hoʻolālā o Apple, ua komo ʻo Robert Brunner i nā huahana he nui, me ka PowerBook. "Ke make wau, e ʻōlelo koʻu pōhaku kupapaʻu 'ke kanaka nāna i hoʻolimalima iā Jon Ivo,'" i hoʻohenehene ʻo Brunner i ka makahiki 2007 ma kekahi o kāna mau nīnauele. Hoʻomanaʻo ʻo Brunner i kona manawa ma Apple ma ke ʻano he ʻike kupaianaha a kū hoʻokahi i aʻo nui iā ia. Ma hope o kona haʻalele ʻana iā Apple, ua komo ʻo Robert Brunner i ka hoʻolālā ʻana i nā polokalamu a me nā lako hana no nā hui e like me Beats, Adobe, Polaroid a i ʻole Square.
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Kazuo Kawasaki
Ua hui pū ka mea hoʻolālā Iapana ʻo Kazuo Kawasaki me Apple i nā makahiki 1990 mua. Loaʻa ʻo ia i ka hōʻaiʻē no kāna hana ma ka hoʻolālā ʻana i kekahi mau ʻāpana uila o Apple. Ua hoʻolālā pū ʻo Kawasaki i nā prototypes kamepiula lawe lima like ʻole - MindTop, POPEYE, Pluto, Sweatpea a me JEEP, a me nā mea ʻē aʻe. Ma kekahi ʻaoʻao, ʻo nā prototypes o nā kamepiula lawe lima Apple i hoʻolālā ʻia e Kawasaki i loaʻa i nā meheu o ka hoʻolālā maʻamau o ka hapa mua o ka nineties, akā ma ka ʻaoʻao ʻē aʻe, ʻaʻole lākou i nele i kekahi mau mea futuristic. He polopeka ʻo Kazuo Kawasaki ma ke Kulanui ʻo Osaka, ua lanakila ʻo ia i nā makana he nui, a ua kākau i kekahi mau puke. No ka laʻana, hoʻolālā ʻo ia i nā aniani a i ʻole ka noho huila CARNA.
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ʻO Marc newson
Ua hoʻomaka ʻo Marc Newson ʻAmelika e hana pū me Apple i Kepakemapa 2014. ʻO ia kekahi o nā lālā o ka hui i alakaʻi ʻia e Jony Ive, a ʻo Ive ka mea i hoʻoholo e hahai iā ia i kāna hui ʻo LoveFrom ma 2019. Ma Apple, ua komo ʻo Marc Newson i ka hoʻolālā ʻana i kekahi mau huahana koʻikoʻi, me ka wati akamai ʻo Apple Watch, i loko o kāna waihona ʻaʻole Apple hiki iā ʻoe ke loaʻa, no ka laʻana, nā mea nani, nā lole, a me nā lako. He hoaaloha lōʻihi ʻo Marc Newson no ka mea hoʻolālā nui ʻo Apple mua ʻo Jony Ivo, a ma kāna hana makemake ʻo ia i nā laina geometric maʻemaʻe, translucence, transparency, a aneane pale i ka hoʻohana ʻana i nā kihi ʻoi.
ʻO Evans Hankey
Ma hope o ka haʻalele ʻana o Jony Ivo, ua mālama ʻo Evans Hankey i ka hui hoʻolālā ʻenehana ma Apple - ua lilo ʻo ia i hope pelekikena. Aia ʻo Evans Hankey ma ka hui hoʻolālā o Apple no nā makahiki he nui, ʻo ia ka mea nāna i mālama i ka studio ma laila, a ʻo ia hoʻi kahi mea hōʻailona i ʻoi aku ma mua o ʻekolu haneli mau patent. ʻAʻole nui ka ʻike i hoʻokuʻu ʻia e pili ana i ka hana a Evans Hankey e hana nei. Akā ua hana ʻo ia ma lalo o ke alakaʻi ʻana a Jony Ivo no nā makahiki he nui, a ʻaʻole ʻo ia i hūnā i ka ʻoiaʻiʻo ua hilinaʻi ʻo ia i kona hiki ke haʻalele iā Apple.
