Pani hoʻolaha

He PR maikaʻi loa ia no Apple, U2 a me iTunes. Hāʻawi ʻo Apple i nā mea hoʻohana iTunes āpau ke manuahi manuahi ka album U2 i hoʻokuʻu ʻole ʻia ʻo Songs of Innocence. He nūhou maikaʻi no ka poʻe pā o kēia pūʻali, akā, ʻaʻole no nā poʻe ʻē aʻe ʻaʻole pono ʻo U2 i kā lākou kīʻaha kī.

Ua hoʻolilo ʻo Apple ma luna o 100 miliona mau kālā i ka hoʻolaha e hoʻolaha ana i nā Songs of Innocence, kahi hapa o ia i hele pololei i ka ʻeke o U2, e uku ana iā lākou no ka loaʻa kālā o ke kūʻai ʻana. Ma hope o nā mea a pau, ʻelua miliona mau kānaka i hoʻoiho i ka album i nā lā mua wale nō. Akā ʻehia ka nui o lākou i loaʻa kahi album ma kā lākou kelepona me ka noi ʻole? Ua hana hewa nui ʻo Apple - ma kahi o ka hoʻoiho manuahi ʻana i ka album, ua hoʻohui ʻo ia i kēlā me kēia moʻokāki e like me ke kūʻai ʻana.

Aia ma laila ka mea hina o ke kūlana holoʻokoʻa, i kapa ʻia U2puka. Hiki i nā polokalamu iOS ke hoʻoiho maʻalahi i nā mea i kūʻai ʻia mai iTunes inā ua hoʻā ka mea hoʻohana i kēia hiʻohiʻona. ʻO ka hopena, ua hoʻoiho ʻia kēia mau mea hoʻohana i kahi album U2 i kā lākou discography me ka nīnau ʻole, me ka nānā ʻole i kā lākou ʻono mele, me he mea lā ua manaʻo ʻo Apple e makemake nā mea āpau iā U2.

ʻOiaʻiʻo, ʻaʻole ʻike ka hapa nui o ka hanauna ʻōpio iā U2. Ma hope o nā mea a pau, aia kahi pūnaewele i hoʻolaʻa ʻia i nā tweets o nā mea hoʻohana huhū i ʻike i kahi hui i ʻike ʻole ʻia i kā lākou papa mele mele a ke kahaha nei. ʻo wai ʻo u2. ʻO ka hui pū kekahi he helu nui o nā anti-fans. No lākou, ʻo ka hoʻokomo ʻia ʻana o Songs of Innocence i manaʻo ʻia e like me ka hoʻonāukiuki ikaika mai Apple.

ʻO kekahi pilikia ʻaʻole hiki ke hoʻopau ʻia ka album ma ke ʻano maopopo. No ka hana ʻana i kēia, pono ʻoe e hoʻopili i kāu iPhone, iPad a i ʻole iPod touch i iTunes a wehe i ka album ma ka papa inoa o nā mele e hoʻopili ʻia me ka hāmeʻa. ʻO kahi ʻē aʻe, e holoi pololei i ka album ma iOS hoʻokahi mele i ka manawa ma ka swiping hema ma kēlā me kēia mele. Eia naʻe, inā ua hoʻoiho ʻia nā mele i kūʻai ʻia, hiki ke hoʻoiho hou ʻia ke album i kāu kelepona. Hāʻawi kēia i ka manaʻo ʻaʻole makemake ʻo Apple iā ʻoe e holoi i ka album.

ʻIke ʻia he mea hilahila ke kūlana no Apple i hoʻohui ʻia i kāna kākoʻo pūnaewele kuhikuhi, pehea e holoi ai i nā Songs of Innocence mai kāu waihona mele a mai kāu papa inoa o nā mele i kūʻai ʻia e pale aku iā U2 mai ka hoʻoiho hou ʻana i kāu kelepona. Ua hana ʻo Apple ʻaoʻao kūikawā, kahi hiki ke hoʻopau loa ʻia nā Songs of Innocence mai iTunes a kūʻai ʻia nā mele i hoʻokahi kaomi (hiki ke hoʻoiho hou ʻia no ka manuahi ma hope, akā a hiki wale i ka lā 13 ʻOkakopa, a laila e uku ʻia ke album). Ma Cupertino, ʻo nā hopena o ka hoʻolaha ʻana e haehae i ko lākou lauoho.

ʻAʻole loa e lawe ʻo Apple i kēia escapade PR. Me he mea lā ua hele pū ʻia kēlā me kēia hoʻolaha iPhone me kekahi mea liʻiliʻi. ʻO ia ka "Antennagate" ma ka iPhone 4, "Sirigate" ma ka iPhone 4S, a me ka "Mapsgate" ma ka iPhone 5. Ma ka liʻiliʻi loa no nā 5s a lākou i pale aku ai iā "Fingergate" ma Cupertino, hana pono ʻo Apple ID no ka hapa nui o ka poʻe.

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