Michal Marek ʻEhā mahina aku nei he limahana hou, ʻo Lisa Jackson, i hui pū me Apple a lilo ʻo ia i poʻo o ka ʻoihana i mālama i ka mālama ʻana i ke kaiapuni ma ka hui. ʻAʻole hiki ke hōʻole ʻia ka pono o kēia wahine ma muli o kāna ʻoihana ʻoihana mua. Ma mua, ua hana pololei ʻo Lisa Jackson ma ka Federal Environmental Protection Agency.
I kēia mau lā, ua mālama ʻia ka ʻaha kūkā VERGE e pili ana i ka hoʻomau, kahi i ʻōlelo pū ai ʻo Lisa Jackson. ʻO ia ka mea i ʻike mua ʻia i ka lehulehu mai ka wā i hoʻolimalima ai ʻo Apple iā ia, a ʻaʻole ʻo Jackson i ʻauʻa. Ua ʻōlelo ʻo ia ʻaʻole i hoʻolimalima ʻo Tim Cook iā ia e mālama mālie i ke kūlana quo. Ua ʻōlelo ʻia ʻo Apple e manaʻo i kāna kuleana a makemake nui i ke ʻano kūlohelohe. Ua ʻōlelo ʻo Jackson makemake ʻo ia e hoʻohana ʻo Apple i ka ikehu me ka ʻoi aku ka maikaʻi a hilinaʻi hou i ka ikehu hou i kāna mau kikowaena data a me nā hale keʻena.
ʻOiaʻiʻo, makemake nui ʻo Apple i ke kaiapuni a me kona pale ʻana ma mua o ke komo ʻana o Jackson i ka hui. Ua hoʻokomo mua ʻia nā kumuwaiwai koʻikoʻi i ka hoʻohana ʻana i nā kumuwaiwai hou a me ka hōʻemi holoʻokoʻa o nā kapuaʻi kalapona i hana ʻia e kēia pilikua ʻenehana. Ua helu maikaʻi ʻia ʻo Apple i nā makahiki i hala iho nei no ka mālama ʻana i ke kaiapuni, a ua lōʻihi nā lā i hakakā ai ka hui me Greenpeace ma muli o nā mea ʻawaʻawa i kāna huahana.
Eia naʻe, ʻo Lisa Jackson kahi waiwai maopopo iā Apple. Ma muli o kāna hana ma mua, ua ʻike ʻo ia i ka politika a me nā kaʻina hoʻoponopono like ʻole ma hope o ke aupuni o ʻAmelika Hui Pū ʻIa. Ua makemake ʻo Apple i kahi kanaka ʻike e hiki ke hana maikaʻi me nā luna federal a hoʻokō kūleʻa i ka pale o ka honua.
I kēia manawa, ke kālele nui nei ʻo Apple i kāna mahiʻai nui o nā panela solar a me nā wahie wahie e mana ai i kahi kikowaena data ma North Carolina. Hāʻawi ʻo SunPower i nā panela lā a na Bloom Energy i hoʻolako i nā wahie. Nui ka ikehu o ka paʻakikī holoʻokoʻa, a ke kūʻai aku nei ʻo Apple i ʻāpana o ka ikehu i hana ʻia i nā wahi a puni. E hoʻohana pū ʻo Apple i nā panela solar mai SunPower no kāna kikowaena data hou ma Reno, Nevada.
Ua kamaʻilio ʻo Jackson e pili ana i nā papahana ikehu hou a Apple a ʻike maopopo iā lākou he paʻakikī nui. Ua ʻōlelo ʻo ia he mea nui iā ia ka hōʻiliʻili pono o ka ʻikepili maoli, i hiki ke loiloi a helu ʻia ka holomua maoli o kēia mau papahana. Aia kēia ʻikepili i ka helu ʻana o ka hoʻohana ʻana i ka ikehu a me ka nui o ka carbon footprint i hana ʻia i ka wā o ka hana ʻana o nā huahana me ka logo apple bitten, i ka wā o kā lākou hāʻawi ʻana a i kā lākou hoʻohana ʻana e nā mea kūʻai aku. I ka wā o kāna kamaʻilio ʻana, ua haʻi pū ʻo Lisa Jackson i ka nānā ʻana o ke ola o nā huahana a Steve Jobs i hoʻolauna ma 2009. ʻO ia kekahi o nā hoʻāʻo e hoʻololi i ke kiʻi o Apple a kuhikuhi i kāna mau hana koʻikoʻi e pale i ke kaiapuni a, ma luna o nā mea āpau, ʻo ia ka nānā ʻana i ka hoʻomau. waiwai .
Ke alakaʻi nei ʻo Jackson i kēia manawa he ʻumikūmāhiku poʻe, a ʻo kekahi o kāna mau hana hana, ʻo ia ke kiʻi ʻana i nā limahana hou me ka hoihoi i ke kaiapuni e makemake ana e kōkua i ka hui me nā papahana hoʻomau. Aia kekahi ʻano hui i loko o Apple i kapa ʻia ʻo Apple Earth. ʻOiaʻiʻo, ua hoihoi ʻo Jackson i ka hana a hui pū me ia i kāna lā ʻelua ma Apple. Paʻa loa ka poʻe i loko o ka hui i kā lākou hana mua, akā makemake lākou i ke kaiapuni a hoʻāʻo e hana ma ke kahua o kāna pale.
ʻOiaʻiʻo, ʻo ka hoʻohana ʻana o Apple i ka ikehu hou e hana i ka hoʻolaha maikaʻi a hoʻonui i ka hōʻaiʻē o ka hui holoʻokoʻa. Akā naʻe, ʻaʻole kēia ke kumu nui o kēia mau ana. ʻO ka hoʻonui ʻana i ka pono o ka hoʻohana ʻana i ka ikehu ka mea nui loa no Apple. ʻAʻole i kaupalena ʻia ʻo Apple i kāna mau waiwai ponoʻī, a me ka hoʻokumu ʻana i kāna ikehu maʻemaʻe ponoʻī, kūʻai pū ʻo ia i nā mea ʻē aʻe. Eia nō naʻe, ke hoʻomaka nei ka hana e hōʻoia i ka hoʻohana ʻana o nā kikowaena ʻikepili āpau a me nā hale keʻena o Apple i ka ikehu lā, makani, wai a me geothermal wale nō.
I ka pōkole, he mea nui ka pale ʻana i ke kaiapuni i kēia lā, a ʻike ʻia nā hui ʻenehana nui. ʻOiai ʻo Google, no ka laʻana, hoʻopukapuka kālā nui i ka hoʻohana ʻana i ka uila, a ʻo ka portal kūʻai nui loa ʻo eBay e haʻaheo pū nei i nā kikowaena ʻikepili kaiaola. ʻO nā hana "'ōmaʻomaʻo" o nā ʻoihana ʻenehana ʻole he mea koʻikoʻi nō hoʻi, kahi o Walmart, Costco a me IKEA e haʻi ʻia.
